EUROPE TOMATO SEEDS MARKET ANALYSIS

Tomatoes are one of the most important contributors to food security. They have various nutritional as well as nutraceutical properties. Tomatoes help people manage blood pressure and improve their skin health. Moreover, tomatoes strengthen immune systems. Tomato seeds are a rich source of vitamin C, which helps to improve immune health.

The Europe tomato seeds market is estimated to surpass US$ 178.1 million in terms of revenue by the end of 2028, exhibiting a CAGR of 5.70% during the forecast period (2021 to 2028).

Drivers

Increasing investments for development of greenhouses to plant tomatoes has been augmenting the target market growth. Greenhouse farming can provide an increase in crop production. This is due to the fact that it offers more control for creating the optimal climate conditions required for plant growth and are able to grow more plants per square feet compared to growing crops in an open field. This has led to increasing investment in development of greenhouses across Europe to increase plant production.

The rising consumer awareness regarding health benefits of tomato seeds is expected to fuel growth of the Europe tomato seeds market. Tomatoes can be effective for lowering blood pressure, strengthening immune system, and improving skin health. Moreover, tomatoes contain potassium, which helps to maintain blood pressure by relaxing the walls of blood vessels. Dietary fibers present in tomato seeds help in normalizing bad cholesterol levels. Furthermore, tomato seeds contain digestive amino acids, which can improve the digestion process.

Among countries, rest of Europe (Greece, Portugal, the Netherlands, and others.) held dominant position in the Europe tomato seeds market in 2020, accounting for 43.8% market share in terms of revenue, followed by Italy.

Figure 1. Europe Tomato Seeds Market Revenue Share (%), By Region, 2020

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Market Restraints

High cost of tomato seeds is expected to hamper the market growth of tomato seeds over the forecast period. In order to reduce impact of weather on cultivation of tomatoes and increasing per acre yield of tomatoes, the region utilizes maximum number of greenhouse facilities to grow tomatoes. Seeds used for growing tomatoes in greenhouses differ from the seeds used to grow them under natural conditions. Thus, the price of seeds used for greenhouse-produced tomatoes is comparatively higher than the cost of seeds used in natural environment.

Market Trends

Increasing production of tomato seeds in Europe is one of the growing trends in the region. For instance, according to data published by European Commission in August 2021, the harvested production of tomatoes in European Union (EU) was 16,575 ‘000 tons in 2019. Amongst all European nations, Italy’s tomato production is highest and accounted for 5,252.7 ‘000 tons in 2019, followed by Spain at 5,000.6 ‘000 tons in 2019. Thus, increasing tomato production is boosting growth of the tomato seeds market in the Europe region.

Figure 2. Europe Tomato Seeds Market – Opportunity Analysis

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On the basis of trait, in 2020, conventional segment accounted for 97.8% of the revenue share. The ban on the genetically modified traits in Europe has favored the conventional traits segment significantly. The conventionally cultivated tomatoes have been gaining increasing demand from the European countries such as Germany, Netherlands, Spain, and Russia due to the higher adaption of greenhouses.

Figure 3. Europe Tomato Seeds Market Revenue Share (%), By Trait, 2020

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Europe Tomato Seeds Market - Impact of Coronavirus (COVID-19) Pandemic

The coronavirus pandemic is expected to have little impact on the Europe tomato seeds market in 2021. Countries in Europe have classified the food and agriculture sector as essential to allow continued movement of goods, and to allow the employees to continue their work. However, low transportation capacities and as well as the multitude of different and uncoordinated rules at borders were preventing or hindering the circulation of seeds within the EU. For instance, on March 23, 2020, the EU Commission published border management guidelines specifying that 'green lanes' should be created to safeguard the supply of commodities and life-critical services.

Competitive Section

Key players operating in the Europe tomato seeds market include Advanta Seeds, BASF SE, Bayer AG, Bejo Zaden B.V., Burpee Europe Ltd., Cronus Seeds, Groupe Limagrain, Hazera, Rijk Zwaan Zaadteelt en Zaadhandel B.V., Sakata Seed Corporation, Syngenta AG, Takii & Co., Ltd., Vilmorin & CIE, and Wing Seed.