close
Enquiry IconContact Us
Logo

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Event management software is the generic term for a wide range of software products typically used in the management of professional and academic conferences, trade exhibitions, smaller events, and conventions such as continuing professional development (CPD) meetings. This software helps users to plan events, engage attendees, measure the impact of their events, and register online for next upcoming events. It includes features such as data analysis tools, sales management, beverage management, staffing management, catering management, package management, online event registration, invoicing & payments, task management, etc.

The global event management software market is estimated to be valued at US$ 12,251.7 million in 2021 and is expected to exhibit a CAGR of 11.8% over the forecast period (2021-2028).

Recent Developments:

In November 2020, Eventbrite acquired ToneDen, a self-servicing social marketing platform. The main intention behind this acquisition was to enable creators to attract and grow audiences. It allows the creators to encourage and engage ticket buyers.

In January 2021, Vuram, a leading hyper-automation services company, introduced a virtual event management solution, ‘EventHall for live sessions, on-demand videos for sessions/performances, and others

In February 2021, Canapii, a provider of event management software, has launched a free virtual event management solution in International Market.

Figure 1. Global Event Management Software Market Value (US$ Mn), by Region, 2020

Event Management Software  | Coherent Market Insights

North America held dominant position in the global event management software market in 2020, accounting for 34.4% share in terms of volume, followed by Western Europe and Asia Pacific excluding Japan, respectively.

Global Event Management Software Market: Drivers

Lucrative benefits and advantages offered by software is expected to drive growth of the global event management software market during the forecast period

Even management software helps in enhancing workflows by maintaining a record of large data volumes and supporting the organizers to plan, coordinate, source, and analyze data and information to ensure a successful event. Furthermore, event management software automates processes such as venue sourcing, expense tracking, ticketing, floor planning, etc. thereby streamlining the overall event management process. Event management software also facilitates event organizers to send and track invitations of attendees from a portal where these individuals have registered themselves, and also monitors and tracks ticket sales, all on a single platform. Hence, these factors are expected to drive growth of the global event management software market during the forecast period.

Growing adoption of cloud-based solutions for ease of accessibility is expected to propel the global event management software market growth over the forecast period

Cloud-based event management solutions facilitate easy and cost-effective access to even information from remote locations at any point in time. Cloud-based event management software helps to immediately fix errors or system bugs. Since cloud-based event management software can be accessed from anywhere, which in turn, offers dual advantages along with improvising consumer experience. Furthermore, it allows event organizers to access the operational information in time and when required.

Global Event Management Software Market: Opportunities

Introduction of IoT in event management can provide major business opportunities

Increasing penetration of Internet of Things (IoT) is creating immense potential for growth of the global event management software market. IoT can make the check-in process of attendees comparatively much easier as organizers can simply scan RFID wristbands or badges work by attendees, instead of checking and validating the physical tickets itself. Moreover, other technologies such as RF Mat can help track attendee traffic in any event. RF Mat, when combined with iBeacons and Bluetooth of the attendee’s smartphone, can also help the attendee to explore the event floor plan on the phone, thus helping to enable faster navigation inside the venue.

Emergence of real-time analytics solutions can present lucrative growth opportunities

Real-time analytics solutions such as Bluetooth transmitters (iBeacons) and mobile analytics software are gradually being adopted by event management software vendors. iBeacons, originally developed by Apple, enhance the customer experience of event attendees by including gamification, alert messages, and social information exchange. Moreover, these solutions help event organizers to track information of attendees in real-time.

request-sample

Event Management Software Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 12,251.7 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 11.8% 2028 Value Projection: US$ 26,736.8 Mn
Geographies covered:
  • North America: U.S., Canada
  • Latin America: Brazil, Argentina, Mexico, Rest of Latin America
  • Western Europe: Germany, U.K., France, Italy, and Rest of Western Europe
  • Eastern Europe: Poland, Russia, and Rest of Eastern Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, Rest of Asia Pacific
  • Middle East and Africa: GCC Countries, Israel,  South Africa, North Africa, Central Africa, Rest of Middle East
Segments covered:
  • By Enterprise Type: Small Enterprise, Medium Enterprise, Large Enterprise
  • By Deployment Type: On-premise, Cloud
  • By Component: Software (Event planning, Event marketing, Venue management, Analytics & Reporting, Others), Services (Professional Services, Managed Services)
  • By Industry Type: Corporate, Event Planner, Government, Education, Travel & Hospitality, Others
Companies covered:

Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables¸ Bizzabo Inc., and Ungerboeck Software International

Growth Drivers:
  • Lucrative benefits and advantages offered by software
  • Growing adoption of cloud-based solutions for ease of accessibility
Restraints & Challenges:
  • Low technological awareness in emerging economies
  • High initial cost of adoption

Market Trends:

Trends by Development

Increase in deployment of cloud-based solutions is a major trend

Cloud-based deployment of event software management solutions is increasing rapidly, owing to various benefits offered by the same. Cloud-based software management software can be accessed from a remote location at a point of time. It eases tasks of event management company employees since they can conduct operational checks at any time. Cloud platform enables event managers to view operational trends on a real-time basis, hence making it easier for them to check on venue availability. It also enables managing multiple events simultaneously. Companies such as Cvent, Inc., and Priava are increasing deployment of cloud-based event management software.

Trends by End user

Increase in event budget by enterprises

Many companies are increasing event budgets to organize more elaborate trade shows and corporate events. Majority of organizations use events as a key strategy for launching new products or celebrating various events related to internal achievements and annual award ceremonies to name a few. Furthermore, corporate events are also a preferred mode for promoting a company or brand, or a product or service. Organizations generally spend one-third of the company’s budget on events as these events could lead to increase in sales and produce leads for future revenue generation or business. For instance, in 2016, CES was one of the biggest trade shows for consumer technology held in Las Vegas, U.S. with attendees of 112,298.

Figure 2. Global Event Management Software Market Share, By Deployment, 2020

Event Management Software  | Coherent Market Insights

Key Takeaways of the Graph:

  • Among Deployment, the On-premise held dominant position in the market and accounted for 67.5% share in the global event management software market in 2020. The segment is expected to reach US$ 18,412.2 million in 2028.

Global Event Management Software Market: Restraints

Low technological awareness in emerging economies is expected to restrain growth of the global event management software market during the forecast period

Event management software has not been adopted on a large scale, owing to a lack of technological awareness in emerging economies such as Mexico, South Africa, Argentina, and India. Slow technological advancements and lack of supporting infrastructure are expected to restrain growth of the global event management software market in the near future.

High initial cost of adoption is expected to hamper the global event management software market growth over the forecast period

Initial implementation cost of event management software is significantly high, which dissuading end users to adopt it. Although event management software is vital in reducing staffing costs at a large scale, initial installation cost remains a major for many organizations. Thus, these factors are expected to hamper the global event management software market growth over the forecast period.

Global Event Management Software Market: Competitive Landscape

Major companies operating in the global event management software market are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables¸ Bizzabo Inc., and Ungerboeck Software International.

Global Event Management Software Market: Key Developments

Major companies in the market are focused on mergers and acquisitions, in order to expand their market presence. For instance, in June 2019, Cvent, Inc., a provider of events and hospitality technology, acquired DoubleDutch, a U.S.-based provider of a mobile event app.

Key players in the market are involved in partnerships and collaborations, in order to gain a competitive edge in the market. For instance, in February 2020, Certain, Inc., a provider of event automation software, partnered with EventOPS, a provider of strategic meeting management software.  

Event management software is an industry term that refers to a whole array of diverse software products which are utilized in the administration of numerous professional and educational events, exhibitions, conferences and even smaller special events like Continuing Professional Development workshops. Today, event management software can be downloaded directly from the internet and used by anyone with a basic computer and internet connection. Events of all kinds - from corporate events to art and craft shows, community-based festivals, fundraising activities, seminars and workshops, school and college functions and family reunions, all can be well managed using event management software. The software has been specifically designed keeping in mind the diverse requirements of such events and their organizers. In addition, the software also incorporates a rich set of features that can be customized according to the organizer's preferences.

Market Dynamics:

Launch of new products is expected to propel growth of the global event management software market over the forecast period. For instance, in September 2021, Aventri launched Express Events to streamline the setup and delivery of simple, straightforward events.

Major players operating in the global event management software market are focused on adopting partnership strategies to enhance their market share. For instance, in August 2021, Cvent extended its partnership with Meeting Professionals International, the meeting and event industry association, through 2024.

Key features of the study:

  • This report provides in-depth analysis of the global event management software market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global event management software market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, Aventri, Inc.., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables¸ Bizzabo Inc., and Ungerboeck Software International
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global event management software market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global event management software market

Detailed Segmentation:

  • Global Event Management Software Market, By Enterprise Type:
    • Small Enterprise
    • Medium Enterprise
    • Large Enterprise
  • Global Event Management Software Market, By Deployment:
    • On-premise
    • Cloud
  • Global Event Management Software Market, By Component:
    • Software
      • Event planning
      • Event marketing
      • Venue management
      • Analytics & Reporting
      • Others
    • Services
      • Professional Services
      • Managed Services
  • Global Event Management Software Market, By Industry Type:
    • Corporate
    • Event Planner
    • Government
    • Education
    • Travel & Hospitality
    • Others
  • Global Event Management Software Market, By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
  • Company Profiles
    • Cvent, Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Certain, Inc.
    • Zoho Corporation
    • Zerista
    • etouches Inc.
    • Gather Technologies Inc.
    • EventBrite Inc.
    • EventZilla
    • Xing Events
    • SocialTables
    • Bizzabo Inc.
    • Ungerboeck Software International

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Enterprise Type
      • Market Snippet, By Deployment
      • Market Snippet, By Component
      • Market Snippet, By Industry Type
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
  4. Global Event Management Software Market, By Enterprise Type, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Small Enterprise
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Medium Enterprise
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Large Enterprise
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  5. Global Event Management Software Market, By Deployment, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Cloud
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  6. Global Event Management Software Market, By Component, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Software
      • Event planning
      • Event marketing
      • Venue management
      • Analytics & Reporting
      • Others
        • Introduction
        • Market Size and Forecast, 2017–2028, (US$ Million)
    • Services
      • Professional Services
      • Managed Services
        • Introduction
        • Market Size and Forecast, 2017–2028, (US$ Million)
  7. Global Event Management Software Market, By Industry Type, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Corporate
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Event Planner
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Government
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Education
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Travel & Hospitality
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  8. Global Event Management Software Market, By Region, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2020 and 2028 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Enterprise Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Component, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry Type, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • U.S.
        • Canada
    • Western Europe
      • Regional Trends
      • Market Size and Forecast, By Enterprise Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Component, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry Type, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Rest of Europe
    • Eastern Europe
      • Regional Trends
      • Market Size and Forecast, By Enterprise Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Component, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry Type, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • Poland
        • Russia
        • Rest of Eastern Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Enterprise Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Component, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry Type, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Enterprise Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Component, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry Type, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Enterprise Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Component, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry Type, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  9. Competitive Landscape
    • Company Profiles
      • Cvent, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Certain, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Zoho Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Zerista
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • etouches Inc
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Gather Technologies Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • EventBrite Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • EventZilla
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Xing Events
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SocialTables
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Bizzabo Inc.,
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Ungerboeck Software International
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse XX market data tables and XX figures on “Global Event Management Software Market-forecast to 2028”.

FAQgrowicon

Frequently Asked Questions

Lucrative benefits and advantages offered by software and growing adoption of cloud-based solutions for ease of accessibility are factors boosting demand for event management software.
Low technological awareness in emerging economies and high initial cost of adoption are factors hindering growth of the market.
The market was valued at US$ 10,711.7 million in 2020.
On-premise held dominant position in the market in 2020
Introduction of IoT in event management and emergence of real-time analytics solutions are key trends in the market.
Major companies operating in the market are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables¸ Bizzabo Inc., and Ungerboeck Software International.
Existing Clientele

Joining thousands of companies around the world committed to making the Excellent Business Solutions.

View All Our Clients

Our Trusted Patner

Subscribe Newsletter

Kindly subscribe for our latest news & articles.