Event Management Software Market Analysis & Forecast: 2025-2032

Event Management Software Market Analysis & Forecast

Global Event Management Software Market size is estimated to be valued at USD 16.03 Bn in 2025 and is expected to reach USD 36.12 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 12.3% from 2025 to 2032.

To learn more about this report, Request sample copy

Key Takeaways

• By Solution, The Software Segment is projected to dominate the global event management software market outlook with an 84.1% share in 2025.
• By Deployment, the Cloud-based segment is expected to lead the market with a 62.9% share in 2025, driven by its accessibility and scalability benefits.
• By End Users, the Corporate segment is anticipated to hold the largest market share of 38.7% in 2025, due to the prevalence of complex and recurring events.
• By Region, North America is forecasted to maintain dominance with a 45.8% share of the global market in 2025.

Market Overview

Global Event Management Software Market growth  is driven by due to increasing number of large scale events such as conferences, seminars and trade shows, the event organizers are seeking innovative software solutions to efficiently manage all the aspects of an event from planning and marketing to operations and analytics. Various capabilities offered by event management platforms such as online registration management, inventory management, and rostering and scheduling, CRM integration and analytics boosts their adoption among organizers. Furthermore, deployment of advanced technologies including AI, predictive analytics along with shift towards cloud service can drive the market growth during the forecast period.

Current Events and Its Impact on the Global Event Management Software Market

Uncover macros and micros vetted on 75+ parameters: Get instant access to report

Pricing Analysis

Event management software pricing varies globally, reflecting market maturity, features, and region. Common pricing models include:

• Per-Event Pricing: Fees range from $50 to $500 per event, based on scale and features.
• Subscription-Based Pricing: Monthly plans cost $50–$500; annual plans range from $500 to $5,000.
• Pay-Per-Attendee: Charges start at $1 per attendee, increasing up to $5 for advanced features.
• Custom Enterprise Pricing: Tailored solutions vary widely, from thousands to tens of thousands annually.

Regional pricing shows North America as the highest-priced market, with subscriptions starting at $100/month and pay-per-attendee fees between $1–$5. Europe offers slightly lower prices (€50–€800 monthly; €1–€4 per attendee). Asia-Pacific, Latin America, and Middle East/Africa are more affordable, with monthly fees ranging $25–$500 and attendee fees $0.50–$3.

By product category

• Basic tools: $50–$200/month, $1 per attendee (Eventzilla).
• Mid-range platforms: $200–$800/month, $2+ per attendee (Bizzabo).
• All-in-one platforms: $1,000+ monthly, often custom priced (Cvent).

This flexible pricing suits organizations of all sizes and event complexities.

Role of Emerging Technologies

The event management software market forecast has been transformed by several key technological advancements that enhance event planning, execution, and attendee engagement.

• Artificial Intelligence (AI) and Machine Learning (ML) automate tasks like registration, ticketing, and customer support through chatbots, while providing personalized recommendations and optimizing schedules based on attendee data.
• Virtual and hybrid event platforms surged post-pandemic, offering immersive remote experiences via live streaming, interactive sessions, 3D environments, and AI-driven matchmaking to boost engagement.
• Augmented Reality (AR) and Virtual Reality (VR) enrich attendee experiences by enabling virtual exhibit exploration, interactive content, and remote site inspections, creating more memorable events.
• Data analytics and predictive insights empower organizers to understand attendee behavior, optimize strategies, and forecast attendance and resource needs for improved event outcomes.
• Mobile event apps enhance convenience with real-time updates, personalized agendas, interactive maps, and networking tools, often integrating location-based services and contactless interactions.
• Blockchain technology ensures secure, transparent ticketing and payments, prevents fraud, and supports smart contracts for vendor management.

Looking ahead, advances like 5G connectivity and IoT wearables will further elevate virtual event capabilities and personalized experiences, driving continued innovation in the market.

Market Concentration and Competitive Landscape

To learn more about this report, Request sample copy

Rising Popularity of Virtual Events

All types of organizations have hosted virtual events as a way of still interacting with their audience and customers. The safety of all guests is ensured by the ability to host large gatherings using virtual event technology. Participants from different locations no longer need to travel as long as they have internet access. This increase in the number of events being hosted virtually creates a need for sophisticated event management tools that can seamlessly integrate planning, execution and wrap-up activities in a digital setting.

Today’s advanced event management systems have interactive tools like lounges for networking, polling, and surveys that make hybrid and fully virtual meetings more engaging. These platforms are appealing to planners looking for post pandemic virtual or hybrid solutions due to their capability to handle event logistics.

For example, in January 2022, Aventri an event management company collborated with MeetingPlay to create a comprehensive solution for in-person, virtual, and hybrid events. This partnership takes advantage of the distinct strengths of both companies to provide a comprehensive event software solution.

Growing Popularity of Mobile Event Apps

Increasing smartphone and mobile technology penetration has prompted event organizers and planners to leverage mobile applications to enhance attendee experience at live events. Mobile event apps provide a digital engagement layer, allowing attendees to access key event details, schedule, maps, exhibitor directory and more directly on their smartphones. These foster better interaction among attendees through features like push notifications, polls and surveys.

Mobile applications provide useful analytics and data on attendee engagement levels to make more strategic decisions for an event. They also serve as an efficient marketing tool before, during, and after events. As far as mobile applications are concerned, their ease of use and convenience offer encourages higher adoption rates among event organizers. The availability of event management software has enabled the incorporation of features that allow the design, development and launch of event-apps within a single mobile application. This increases the supply because event planners realize the advantages offered by mobile applications to improve the experiences of participants aimed at large conventions, trade shows, and expos.

A good example is Eventsforce, an event management solutions provider powered by Simpleview. In October 2023, they launched the Eventsforce mobile app, a scalable solution intended to enhance event planning outcomes. The new app's features inspire, engage, and connect attendees using an enhanced technology stack. As an all-in-one intuitive solution, Eventsforce seeks to address the changing demands of the event portfolio, increasing attendee engagement and ensuring success.

Market Opportunities: Expanding Market and Evolving Needs

Large-scale and complex events require sophisticated solutions to manage logistics, attendee engagement, and overall experience. This presents a significant opportunity for vendors specializing in advanced event management technology. The industry is fragmenting, with specific needs emerging across different industry verticals. Vendors can cater to these growing niche markets by developing customized solutions tailored to their unique requirements.

Segmental Insights

To learn more about this report, Request sample copy

Event Management Software Market Insights, By Solution

In terms of solution, software segment is estimated to contribute the highest Event Management Software market share of 84.1% in 2025, owing to its unmatched functionality and ease of use. With growing intricacies of event management, several software solutions have appeared in the market to assist planners. All components of an event can be managed from one platform because these systems provide a myriad of features. There are preset templates for recurring events which save time and ensure uniformity. Each template guarantees uniformity across multiple events. Real time data analytics empower software users to monitor track engagement, understand preferences, and improve activities. Unlike services, these software systems are more efficient and cost effective.

These tools can be used to manage an infinite number of events since they come with no recurring overhead costs. These tools only require a one-time payment for the software. Their modular architectures flexibly customize adjust functionality based on budget requirements. They also enhance performance over time without added costs. In contrast, recurring fees are charged when services are outsourced to third-party vendors for components like marketing or registration. Perpetual licenses sustain institutional knowledge amid staff turnover.

The ability to deploy via any internet browser enhances the software’s market position. Individual event team members can work together in real time on a single system which aids in workflow optimization. Updating schedules and checking events using phones or tablets improves mobility and goes beyond computers. Other systems such as CRM and ERP can be integrated for more comprehensive insights due to data consolidation. The software is customizable meaning the user can change the appearance of the interface to fit their liking. These benefits are more advantageous than organized externally hosted services, which lack flexibility and adaptability to specific operational requirements.

Event Management Software Market Insights, By Deployment

In terms of deployment, cloud-based segment is estimated to contribute the highest Event Management Software market demand share of 62.9% in 2025, due to advantages in accessibility and scalability. Planners nowadays need seamless and instant access to tools and information during planning sprints and live events. This is provided by cloud infrastructure through hosted, web-based access from any device with internet connection. It removes reliance on physical devices or networks which enables remote and mobile work.

Cloud infrastructure is especially advantageous because it can adapt to changing workloads. Fluctuating demand during scheduled activities pose challenges to on-premises infrastructure, which struggle to provide consistent service during periods of high tool utilization. Cloud systems automatically adjust resource allocation through integrated server farms to scale resources up or down as needed. This approach eliminates the need to pay for idle hardware, as licensing or infrastructure costs are only incurred for capacity actually used.

 Sudden surges in registrations or live attendance are offset by burstable capacity, which enhances reliability without risk of sluggish performance. Responsibility for server maintenance shifts from in-house IT departments to reliable providers who offer uptime guarantees. Provider-grade protections as well as regular audits and certifications strengthen data security. Safeguards protect information across user segmentation and access controls. Multi-tenant cloud platforms improve suspension resiliency by distributing uptime risk across customer pools.

Even occasional or student organizers can afford cloud solutions due to consumption-based pricing.

Event Management Software Market Insights, By End Users

In terms of end users, corporate segment is estimated to contribute the highest Event Management Software market value share of 38.7% in 2025, owing to requirements of complex, recurring activities. Enterprise engagements such as conferences, tradeshows and client meetings are capital intensive, requiring long term strategic planning and complex coordination. Centralized systems optimize workflows across remote employees and contractors.

Calendar views manage simultaneous speaker presentations, booth or networking area setups. Integrated payment systems get finance to approve petty cash reimbursements on time. Corporates derive the highest value from automation software to schedule activities around and sync with sales and marketing calendars. Features that leverage event data aid relevant attendee targeting and engagement measurement. RSVP automation enriches

CRM databases for automatic sales lead qualification and follow-up customization. Comprehensive reports reveal attendee demographics, their challenges, and targeted data analysis for enhanced event iteration. Systems allow automation of processes like sending out surveys or internally distributing presentation documents for self-improvement after the event. Automated processes minimize manual intervention which greatly boosts productivity and enables hosting of numerous events without a proportional increase in personnel.

Regional Insights

To learn more about this report, Request sample copy

North America Event Management Software Market Analysis and Trends

North America is projected to dominate the global event management software market trend with a 45.8% share in 2025, supported by a strong presence of event planning companies and technology startups across the U.S. and Canada. The region has witnessed widespread adoption of advanced event management solutions, driven by the need to streamline and professionalize event coordination processes.

Leading software providers such as Cvent, Eventbrite, and Aventri are headquartered in North America, offering tailored platforms with localized features that meet diverse user needs. Flexible pricing models—including enterprise-grade licensing and freemium versions for SMBs and individual planners—have expanded software access across a broad spectrum of users. High-volume activities such as trade shows, corporate conferences, and exhibitions continue to bolster demand for robust event management platforms across the region.

Asia Pacific Event Management Software Market Analysis and Trends

Asia Pacific is the fastest growing regional market, fueled by increasing incomes, urbanization, and expanding industries in countries like China, India, Singapore, and Australia. Localization of software with multi-language interfaces has broadened accessibility beyond metropolitan areas, while social media has driven growth in community and cultural events. The region hosts numerous global sporting and business events, attracting foreign investment in event operations. Government efforts to leverage major international events for tourism and business promotion further boost market growth.

Dominating Countries in the Event Management Software Market

United States Event Management Software Market Analysis and Trends

The United States leads the North American market due to a mature technology ecosystem and a high concentration of event planners and corporate clients. Leading software providers continue to innovate, offering flexible and customized solutions. The U.S. also hosts numerous large-scale industry events that stimulate demand for event management technologies, supported by government and private sector initiatives aimed at digital transformation.

China Event Management Software Market Analysis and Trends

China is a key driver in Asia Pacific’s event management software growth, supported by rapid urbanization and rising domestic and international events. Adoption is enhanced by software tailored to local languages and integrated with popular social media platforms. Government focus on hosting major trade fairs and cultural festivals further elevates demand.

India Event Management Software Market Analysis and Trends

India contributes significantly to Asia Pacific’s growth, with a burgeoning event planning industry and increasing digital adoption in urban and semi-urban areas. Software solutions with region-specific features address a broad range of events, while rising internet and smartphone penetration improve access. Government initiatives promoting tourism and business events also support market expansion.

Market Report Scope

Analyst Viewpoint

• Global event management software market growth is driven by increasing adoption of these solutions across industries for enhancing event planning and organization. Various industries such as corporate, education, healthcare and non-profit are realizing the benefits of event management tools in streamlining the event lifecycle from concept to delivery.
• The ability of these tools to automate event planning processes, centrally manage operations and collaborate with vendors and staff is boosting their demand.
• However, high installation and maintenance costs of some specialized event management suites may limit adoption among small businesses with limited budgets. Switching costs associated with migrating to new platforms pose a challenge for existing users.
• Data privacy and security concerns while sharing sensitive event information can also hamper the market growth.
• The availability of cost-effective cloud-based platforms can drive the market growth by addressing the cost barrier issue.
• The Asia Pacific region is expected to emerge as the fastest growing regional market owing to rapid digitalization and economic development in countries like China and India. Rising spending on corporate events, conferences and exhibitions by organizations in the region can offer new growth opportunities. 

Event Management Software Market Key Developments

• In April 2023, Cvent, Inc. a technology company, announced a strategic partnership with Jifflenow, a B2B meeting platform. This partnership aims to streamline the booking of in-person meetings at corporate events and tradeshows for customers of both companies.
• In April 2023, Eventbrite launched the RECONVENE Accelerator in 2022, a mentorship and award program to support the next generation of event creators. A panel of judges will select five winners to receive USD 20,000 each and a personal mentorship program from Eventbrite.
• In March 2023, Whova announced that its event registration system is now available in 39 countries, expanding its global reach with the addition of 16 new countries
• In March 2022, Cvent, Inc. announced the acquisition of Blackstone for USD 4.6 billion. With Blackstone's expertise in the hospitality and event industry, Cvent aimed to expand its business and launch innovative solutions for the events and meetings ecosystem.

Market Segmentation

• By Solution
  • Software
    • Event Planning
    • Event Marketing
    • Venue & Ticket Management
    • Analytics and Reporting
    • Others
  • Services
    • Professional Services
      • Consulting
      • Deployment & Integration
      • Support & Maintenance
    • Managed Services
• By Deployment
  • Cloud-based
  • On-premises
•  By End Users
  • Event Organizers & Planners
  • Corporate
  • Government
  • Education
  • Others
• By Regional
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe 
    
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East 
    
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa 
    
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Active Network LLC
  • Arlo
  • Aventri, Inc.
  • Bitrix24
  • Bizzabo
  • Certain, Inc.
  • Cvent, Inc.
  • EMS Software, LLC.
  • Event Espresso
  • EventBrite
  • Eventdex.com
  • EventGeek
  • EventMobi
  • Grenadine Technologies Inc.
  • Hopin
  • Rainfocus
  • Regpacks
  • Stova
  • Ungerboeck
  • webMOBI
  • Whova
  • Zerista
  • Zoho Corporation Pvt. Ltd.

Sources

Primary Research Interviews

• Event Management Software Providers
• Event Planners and Organizers
• IT Professionals
• Industry Experts
• Others

Databases

• MarketWatch
• Crunchbase
• Owler
• Others

Magazines

• Event Marketer
• BizBash
• Special Events Magazine
• Event Industry News
• Others

Journals

• International Journal of Event and Festival Management
• Journal of Convention & Event Tourism
• Event Management
• Others

Newspapers

• The Wall Street Journal
• The New York Times
• Financial Times
• The Guardian
• Others

Associations

• International Association of Exhibitions and Events (IAEE)
• Meeting Professionals International (MPI)
• Professional Convention Management Association (PCMA)
• International Congress and Convention Association (ICCA)
• Others

Public Domain Sources

• World Bank Open Data
• U.S. Bureau of Labor Statistics
• European Commission Eurostat
• OECD iLibrary
• Others

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of Information for Last 8 Years

*Definition: Event management software is a specialized solution used by organizations to plan, promote, and execute events efficiently. It offers a centralized platform to help event planners track details of upcoming events, manage participant registration and payments, create event websites, send email invites and reminders, and generate reports. Event management software helps streamline event logistics, enhance communication between stakeholders, and provide a better experience for attendees, speakers, sponsors and organizers.