Figure 1: India Content Delivery Network Market (US$ Mn) Analysis and Forecast, 2017 - 2030
The India content delivery network market was valued at US$ 787.65 Mn in 2021 and is expected to reach US$ 5879.24 Mn by 2030, growing at a CAGR of 25.3% between 2022 and 2030.
Increasing streaming online of video content is expected to drive growth of the India content delivery network (CDN) market during the forecast period. Consumers are shifting from conventional, cable-based video consumptions top Internet-based delivery platform. Various companies in the market are determined to enter in the OTT service space, in order to encompass potential revenue opportunities. This, in turn, is expected to increase the traffic over the Internet, thereby increasing additional pressure on organizations and service providers to ensure the optimal quality for end users. For instance, in India, around 23% of viewers consider buffering as a key disadvantage when it is streamed on smart devices. Due to this, consumers are slowly shifting towards OTT-VOD services, in order to avail un-buffered viewing experience.
|Base Year:||2021||Market Size in 2021:||US$ 787.65 Mn|
|Historical Data for:||2017 to 2020||Forecast Period:||2022 to 2030|
|Forecast Period 2022 to 2030 CAGR:||25.3 %||2030 Value Projection:||US$ 5,879.24 Mn|
Tata Communications Ltd. , Amazon CloudFront – Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc.
|Restraints & Challenges:||
Growing demand for cloud-enabled CDN is expected to pose major growth opportunities for market players. Cloud CDN uses Google’s globally distributed edge points of presence to cache HTTP(S) load balanced content close to users. This leads to faster delivery of content to users and reduces serving cost. Moreover, it decreases server load, segmenting the audience becomes easy, and reduces lower network latency and packet loss. Such advantages are expected to offer lucrative growth opportunities key players in the near future.
Growing population of Internet users is expected to offer significant opportunities for key players. According to International Consortium of Universities for the Study of Biodiversity and the Environment or iCUBE report 2018, India’s internet users are expected to reach 627 million in 2019, owing rapid growth of internet in rural areas. Many e-commerce companies have identified India as an ideal market to expand their business. Thus, it is expected to offer significant growth opportunities for market players.
High initial investment required for CDN is expected to restrain growth of India content delivery network (CDN) market over the forecast period. Setting up a new content delivery network requires significant investment at the beginning with less revenue generation. Thus, it becomes challenging for new players entering in the market with high quality service with the same cost as of competitors.
Figure 2: India Content Delivery Network Market Share (%), By Segmentation, 2021
India Content Delivery Network Market- Impact of Coronavirus (Covid-19) Pandemic:
During the COVID-19 pandemic lockdown was imposed by the government of India as the precautionary measure. Several corporate firms declared work from home and this created opportunities for CDN (Content Delivery Network) as CDN allowed companies to work efficiently without any disruption. This boosted growth of the India content delivery network market during the pandemic.
Major players operating in the India content delivery network market include Tata Communications Ltd. , Amazon CloudFront – Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc.
Content Deliver Network or Content Distribution Network (CDN) is geographically distributed network made of Proxy servers and data centers. This is came in existence in late 1990 where companies needed to deliver their content such as website, pictures and graphics fast and reliable to the end users. Content delivery network is layer in between companies and end user. For instance, for better content, Companies such as media companies and ecommerce companies need to pay to Content delivery Network (CDN) for their proxy server and then Content Delivery Network (CDN) pay money to Internet service providers (ISPs), network carriers to host their servers in their data centers. This services includes, HTML formats, video streaming, data downloads, etc. This way companies make local host network in the geographical area making content delivering faster and reliable with reducing bandwidth.
Increasing consumption of Internet based streaming such as, streaming service provide by Netflix. Inc and Amazon Prime Video is major driving factor for the growth of the content Delivery Network market over the forecast period. The increasing demand of the consumer to stream the content in Full HD and 4K is growing making streaming companies to use more services form CDN companies to provide the services faster and efficient. Moreover, Increase in the number of Internet users is major driving for content delivery network market over the forecast period. For instance, According to World Bank, in India, internet users are increased form 7.5% in 2010 to 34.4% in 2017 making it second largest internet user country after China suppressing USA.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.