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Market Insights- India Content Delivery Network (CDN) Market 2017-2027

Market Overview

Content delivery network is a geographically distributed group of proxy servers and data centers, which work collectively to provide fast delivery of Internet content. A CDN is considered as the backbone of Internet, which allows for quick transfer of assets that are required for loading Internet content including JavaScript files, images, HTML pages, stylesheets, and videos. Content delivery network has gain significant popularity in the recent past and majority of web traffic is delivered through CDNs, including traffic from major sites such as Amazon, Facebook, and Netflix. Moreover, a property constructed CDN may help in protecting websites against some of the common malicious attacks.

The India content delivery network (CDN) market was valued at US$ 435.2 Mn in 2018 and is expected to grow at a CAGR of 23.3% during the forecast period (2019-2027)

Market Dynamics

  1. Increasing streaming online of video content is expected to drive growth of the India content delivery network (CDN) market during the forecast period

Consumers are shifting from conventional, cable-based video consumptions top Internet-based delivery platform. Various companies in the market are determined to enter in the OTT service space, in order to encompass potential revenue opportunities. This, in turn, is expected to increase the traffic over the Internet, thereby increasing additional pressure on organizations and service providers to ensure the optimal quality for end users. For instance, in India, around 23% of viewers consider buffering as a key disadvantage when it is streamed on smart devices. Due to this, consumers are slowly shifting towards OTT-VOD services, in order to avail un-buffered viewing experience.

  1. Rapidly enhancing broadband structure is expected to propel the India content delivery network (CDN) market over the forecast period

In the recent, past broadband infrastructure in India has improved significantly, which has led to enhance broadband. Moreover, growing proliferation of high speed internet and affordability of related services is expected to accelerate the consumption of media content. This, in turn, is expected to fuel the market growth over the forecast period. For instance, the Government of India is working on a policy that would make broadband infrastructure crucial in states to deliver Digital India Program.

Streaming segment dominated the India content delivery network (CDN) market by application in 2018, accounting for 52% share in terms of value, followed by web acceleration, CDN storage, gaming, respectively

Market Restraints

  1. High initial investment required for CDN is expected to restrain growth of India content delivery network (CDN) market over the forecast period

Setting up a new content delivery network requires significant investment at the beginning with less revenue generation. Thus, it becomes challenging for new players entering in the market with high quality service with the same cost as of competitors.

  1. Concerns regarding privacy settings is expected to hamper the India content delivery network (CDN) market over the forecast period

Although CDN prevents the website from malicious attacks, there are certain vulnerabilities that could cause severe problems. The researchers, Hoai Viet Nguyen, Luigi Lo Iacono, and Hannes Federrath found a way to make CDN serve up error pages when the origin website is working. This attack, called CPDoS works by fooling the CDN into caching an error page. Thus, similar vulnerabilities are expected to restrain the market growth in the near future.

Market Opportunities

  1. Growing demand for cloud-enabled CDN is expected to pose major growth opportunities for market players

Cloud CDN uses Google’s globally distributed edge points of presence to cache HTTP(S) load balanced content close to users. This leads to faster delivery of content to users and reduces serving cost. Moreover, it decreases server load, segmenting the audience becomes easy, and reduces lower network latency and packet loss. Such advantages are expected to offer lucrative growth opportunities key players in the near future.

  1. Growing population of Internet users is expected to offer significant opportunities for key players

According to International Consortium of Universities for the Study of Biodiversity and the Environment or iCUBE report 2018, India’s internet users are expected to reach 627 million in 2019, owing rapid growth of internet in rural areas. Many e-commerce companies have identified India as an ideal market to expand their business. Thus, it is expected to offer significant growth opportunities for market players.

India Content Delivery Network (CDN)  | Coherent Market Insights

Source: Coherent Market Insights

Market Trends

  1. Reduction in prices of CDN service is expected to be major trend in the market

As Internet traffic has increased, it has led to significant decline in transit price and consequently CDN service prices. Moreover, new entrants in the market are offering rich feature services at reasonable cost, which in turn, is decreasing CDN service price. For instance, in 2015, average video CDN pricing was 20% lower than prices in 2014 and was expected to decline further by 20-25% in 2016.

  1. Shifting focus towards multiple CDN

Performance of single CDN differs according to regions, which eventually affects delivery or streaming of content. Therefore, key video streaming companies in the market are focused on adopting multiple CDNs, where some partnering with CDN providers. For instance, in 2013, Bharti Airtel and Limelight Networks entered into strategic partnership and installed 2 new POPs in Chennai and Mumbai.

Segment information:

In India delivery network (CDN) market, media & entertainment dominated the India content delivery network (CDN) market in end-use vertical segment in 2018, accounting for 49.9% share in terms of value, followed by e-commerce, others, Telco, government & education, healthcare, respectively.

India Content Delivery Network (CDN)  | Coherent Market Insights

Source: Coherent Market Insights

Competitive Section

Key companies operating in the India content delivery network (CDN) market are Tata Communications Ltd., Amazon CloudFront – Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly.com, proinity LLC (KeyCDN), Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc.

Key Developments

  1. Key companies in the market are focused in product launches, in order to expand their product portfolio. For instance, in January 2017, Tata Communications Ltd. along with BitGravity, a content delivery network (CDN) provider, launched Tata Communications’ CDN service powered by BitGravity with over 300 points present around the world.
  2. Key players in the market are focused on capacity expansion, in order to gain competitive edge in the market. For instance, in March 2017, CDNetworks Co., Ltd. expanded its network capacity four times.

Content Deliver Network or Content Distribution Network (CDN) is geographically distributed network made of Proxy servers and data centers. This is came in existence in late 1990 where companies needed to deliver their content such as website, pictures and graphics fast and reliable to the end users. Content delivery network is layer in between companies and end user. For instance, for better content, Companies such as media companies and ecommerce companies need to pay to Content delivery Network (CDN) for their proxy server and then Content Delivery Network (CDN) pay money to Internet service providers (ISPs), network carriers to host their servers in their data centers. This services includes, HTML formats, video streaming, data downloads, etc. This way companies make local host network in the geographical area making content delivering faster and reliable with reducing bandwidth.

Online video streaming industry and gaming industry is having greatest Impact on the on the Content Delivery Network (CDN) market. For instance, in March 2019, According to India Brand Equity Foundation (IBEF), India's online gaming industry is expected to exhibit a CAGR of 22% from 2018 to 2023 to reach US$ 1.68 billion by 2023.

Market Dynamics

Increasing consumption of Internet based streaming such as, streaming service provide by Netflix. Inc and Amazon Prime Video is major driving factor for the growth of the content Delivery Network market over the forecast period. The increasing demand of the consumer to stream the content in Full HD and 4K is growing making streaming companies to use more services form CDN companies to provide the services faster and efficient. Moreover, Increase in the number of Internet users is major driving for content delivery network market over the forecast period. For instance, According to World Bank, in India, internet users are increased form 7.5% in 2010 to 34.4% in 2017 making it second largest internet user country after China suppressing USA.

Market Taxonomy

This report segments the India content delivery network (CDN) market on the basis of service provider, application, end-use vertical. On the basis of service provider, the India content delivery network (CDN) market is segmented into telecom CDN provider, conventional CDN provider, and others. On the basis of application, the market is segmented into streaming, web acceleration, gaming, CDN storage. On the basis of end-use vertical, the market is segmented into media & entertainment, e-commerce, Telco, healthcare, government & education, and others.

Key features of the study:

  • This report provides an in-depth analysis of the India content delivery network (CDN) market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the India content delivery network (CDN) market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Tata Communications Ltd., Amazon CloudFront – Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly.com, proinity LLC (KeyCDN), Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
  • The India content delivery network (CDN) market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the India content delivery network (CDN) market

Detailed Segmentation:

  •  India Content Delivery Network Market, By Service Provider:
    • Telecom CDN Provider
    • Conventional CDN Provider
    • Others
  •  India Content Delivery Network Market, By Application:
    • Streaming
    • Web acceleration
    • Gaming
    • CDN Storage
  •  India Content Delivery Network Market, By End-use Vertical:
    • Media & Entertainment
    • E-commerce
    • TELCO
    • Healthcare
    • Government & Education
    • Others
  • Company Profiles
    • Tata Communications Ltd. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Amazon CloudFront – Amazon.com Inc.,
    • Cachefly
    • CDNetworks Co., Ltd.
    • CDNify Ltd.
    • CDNsun
    • CDNvideo
    • CloudFlare, Inc.
    • EdgeCast Networks
    • Fastly.com, proinity LLC (KeyCDN)
    • Limelight Networks Inc.
    • Skypark CDN
    • Level 3 Communication Inc.

*Browse all the market data tables and figures on "India Content Delivery Network (CDN) Market - Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Service provider
      • Market Snippet, By Application
      • Market Snippet, By End-use Vertical
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Industry Trend
    • Merger and Acquisitions
  4. India Content Delivery Network (CDN) Market, By Service Provider, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Telecom CDN Provider
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Conventional CDN Provider
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  5. India Content Delivery Network (CDN) Market, By Application, 2017 - 2027 (US$ Million)
    • Streaming
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Web Acceleration
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Gaming
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • CDN Storage
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  6. India Content Delivery Network (CDN) Market, By End-use Vertical, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Media & Entertainment
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • E-commerce
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • TELCO
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Government & Education
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  7. Competitive Landscape
    • Company Profiles
      • Tata Communications Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Amazon CloudFront – Amazon.com Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Cachefly
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • CDNetworks Co., Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • CDNify Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • CDNsun
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • CDNvideo
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • CloudFlare, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • EdgeCast Networks
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Fastly.com
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • proinity LLC (KeyCDN)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Limelight Networks Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Skypark CDN
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Level 3 Communication Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact
    • Available Customizations

*Browse all the market data tables and figures on "India Content Delivery Network (CDN) Market forecast to 2027”.

Frequently Asked Questions

The India content delivery network market is estimated to reach US$ 2,846.8 million by 2027.
The India content delivery network market is expected to exhibit a CAGR of 23.3% over the forecast period (2019-2027).
Major players operating in the India content delivery network market include Tata Communications Ltd., Amazon CloudFront – Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly.com, proinity LLC (KeyCDN), Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc.
High initial investment for CDN and rising concerns about privacy settings are the major factors that are expected to hamper growth of the market over the forecast period.
The increasing streaming online of video content, coupled with rapidly enhancing broadband structure are the major factors that are expected to augment growth of the market over the forecast period.
The India content delivery network market is estimated to account for US$ 532.5 Mn in terms of value by the end of 2019.
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