MANAGED MOBILITY SERVICES MARKET ANALYSIS

Market Size and Trends

The managed mobility services market is estimated to be valued at US$ 23.18 billion in 2024 and is expected to reach US$ 138.92 billion by 2031, growing at a compound annual growth rate (CAGR) of 29.1% from 2024 to 2031.

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The managed mobility services market is witnessing prominent growth trends such as increasing adoption of BYOD policies across enterprises and growing importance of mobility in business operations. Many organizations are opting for managed mobility services to empower their mobile workforce, gain visibility, and control over mobile assets, strengthen security posture, and optimize IT operations. This trend is expected to continue as mobile workforces grow and the need to manage associated endpoints and networks remotely increases. Growth in enterprise mobility, coupled with demand for managed services is expected to drive the managed mobility services market during the forecast period.

Rising Demand for Advanced Mobility Solutions

With the ever changing business needs and transformation towards digital workspace, the demand for advanced mobility solutions has increased tremendously among organizations. Enterprises are looking for innovative ways to empower their mobile workforce with cutting edge technologies and deliver seamless work experience for remote and flexible working models. Managed mobility services have emerged as a cost effective solution for organizations to stay ahead of the curve by providing comprehensive end to end management of complex mobility infrastructure.

These services offer enterprises a single point of contact to centrally manage different aspects of employee mobility like procurement and distribution of devices, applications and connectivity solutions. Organizations no longer have to deal with device pilferage, software licensing compliance and security updates individually. Managed service providers take care of all these aspects using advanced tools and processes, freeing up internal IT teams to focus on core business initiatives. They also provide multi-vendor support which is crucial in today's environment where employees use a variety of personal and organization owned devices. This brings in flexibility and convenience for the mobile workforce without compromising on governance and security controls. For instance, in December 2023, BKT, a vertical of Balkrishna Industries Ltd., an India-based multinational company and a global player in the Off-Highway tire market, introduced advanced All-Steel Radial tires at EXCON, the South-Asian trade fair held in Bengaluru, India.

Market Concentration and Competitive Landscape

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With the ubiquity of smart devices, the traditional bring your own device or BYOD trends have further evolved into choose your own device or CYOD models where employees are empowered with flexibility and choices in technology. While this fosters greater productivity and engagement, it also poses significant management and security challenges for organizations. Managed mobility service providers play a pivotal role in enabling secure BYOD/CYOD implementations at scale through end to end lifecycle management of heterogeneous devices, centralized application catalogs and streamlined policy administration.

Their deep expertise helps businesses harness the power of personal devices for work in a governed manner. Customized BYOD solutions incorporating device enrollment, access control, application wrapping, content management, etc. allow organizations to avoid procurement costs while reaping productivity benefits. Zero-touch provisioning, automated policy enforcement and remote monitoring ensure security and compliance are not compromised. As hybrid work models gain prominence post pandemic, the need for robust CYOD/BYOD programs seamlessly integrated with enterprise mobility management will be a key growth driver propelling the managed mobility services market ahead. More specifically, 2021 brought with it a widespread BYOD trend. According to Bitglass, in 2021, 47% of organizations saw an increase in the use of personal devices for work purposes.

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As more companies adopt flexible work policies and embrace BYOD, managing an increasingly diverse mobile device landscape is complex for IT departments. Security also remains a top concern, as sensitive corporate data is now on employees' personal devices. Rising business expectations for seamless connectivity put pressure on mobility providers. Additionally, choosing the right service provider and contract terms that fit an organization's needs can be daunting without the proper expertise.

Market Opportunities: Expanding Mobile Technologies and Remote Work Trends

Growth of mobile technologies and work-from-anywhere trends present many opportunities. More industries require optimized field operations through mobile tools. As mobility becomes critical to job functions and customer service, demand will rise for managed solutions that ensure adoption without straining IT resources or security. New capabilities around tracking assets, monitoring remote work productivity, and supporting innovative mobile applications also create possibilities for service providers to develop value-added offerings.

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In terms of function, device management is expected to contribute the highest share of 34.7% in 2024, owing to the massive proliferation of connected mobile devices such as smartphones, tablets, and laptops among enterprises. As businesses increasingly adopt mobile technologies to boost workforce productivity, the complexities of managing a diverse fleet of employee-owned and company-provided devices have significantly increased. Device management solutions help IT teams gain total visibility and control over these devices, allowing them to configure security settings, provision user profiles, install apps, enforce compliance policies, and remotely wipe or lock devices if lost or stolen. They also facilitate seamless OS and firmware updates and ensure devices have the latest security patches. With BYOD becoming commonplace, businesses rely on device management to secure corporate data even on personal devices of employees. Streamlining the deployment and administration of various mobile devices is critical for enterprises, which has propelled the demand for device management across industry verticals.

Insights, By Organization Size - Cloud-Based Solutions Gain Traction Among Large Enterprises

In terms of organization size, large enterprises is expected to contribute the highest share of 67.49% in 2024. Large enterprises have much higher mobile device deployments compared to SMEs. They are also under pressure to enhance business productivity across dispersed workforces. However, managing thousands of mobile devices poses several operational challenges for in-house IT teams of large enterprises. This has pushed them to outsource non-core tasks like managing, monitoring and securing devices to MMS providers. Cloud-based managed mobility services suit the needs of large enterprises the most as they offer advantages like easy scalability, flexible payment models, centralized visibility, and control across locations. The cloud deployment model helps large enterprises overcome their lack of expertise and avoid upfront capital costs for hardware deployment. It has thus accelerated adoption of managed services among this customer segment.

Insights, By Industry Vertical - Managed Mobility Gains Strategic Significance for Telecom and IT Companies

In terms of industry vertical, telecom and IT expected to contribute the highest share of 29.61% in 2024. The intense mobilization of work environments has made managing and securing mobile endpoints an essential function for telecom operators and IT companies. As leading digital enablers serving high mobile user bases, the success of their own business models partly depends on effective mobile lifecycle management. Telecom operators, in particular, have a significant opportunity to grow by delivering value-added mobility management services to their enterprise customers. It strengthens customer stickiness while opening up a new subscription and transaction-based revenue stream. IT companies also recognize mobility as a pivotal technology for elevating client experiences. Adopting managed services helps telecom and IT firms ensure their hosted applications and networks are accessible across all types of mobile endpoints. Overall, mobility forms the core of digital transformation and addressing management challenges around it holds strategic importance for telecom and IT verticals.

Regional Insights

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North America has been the dominant region in the managed mobility services market for the past decade. The region is expected to account for 38.6% of the global market share in 2024, due to strong demand from large enterprises across sectors such as banking, retail, healthcare, and manufacturing. Many advanced digital solutions pioneers are headquartered in the U.S. and have substantial operations across the region. This has boosted the adoption of managed mobility services for securely managing and supporting an increasingly mobile workforce. Moreover, high penetration of smartphones and robust internet infrastructure have established North America as a mature market. Several major vendors have also established scalable delivery centers to effectively serve the region's demand.

Asia Pacific has emerged as the fastest growing market with 33.68% CAGR for managed mobility services in 2024. The growth can be attributed to rapid digital transformation initiatives undertaken by companies to improve productivity amid growing regional economies. Countries like China, India and others present a compelling opportunity due to growing industries, rapid urbanization and increasing spend on advanced technologies. Large domestic companies as well as foreign multinationals have expanded aggressively across sectors catalyzing the growth. Additionally, availability of skilled talent and willingness among local vendors to offer competitive pricing have made the region an attractive outsourcing hub. Both benefits are fueling further expansion of managed services providers to tap into the fast growing regional market. Countries offer lower operating costs, strong population growth, and focus on digital services to drive further momentum.

While North America continues to dominate due to market maturity, Asia Pacific is outpacing global averages driven by the region's economic vigor and digital priorities. As businesses across sectors mobilize workforces, the need for robust yet seamless managed mobility solutions will continue driving healthy demand. Existing technological strength will further cement North America's position while Asia Pacific's potential remains untapped creating ground for strong double digit growth over the coming years across industries and countries. Both regions therefore present strategic importance for vendors in terms of revenues, innovation as well as talent.

Market Report Scope

Key Developments

• According to Cisco's annual internet report, the average number of devices and connections per capita worldwide is projected to rise to 3.6 by the end of 2023. The U.S. is expected to maintain its position at the forefront, with an average of 13.6 devices and connections per capita, followed by South Korea and Japan.
• In September 2021, MSP Corp Investments Inc. secured USD 35 million in growth capital to acquire and invest in managed IT services providers (MSPs) across Canada. The company collaborates with high-performing MSPs to deliver technology, resources, and business support, focusing on managed network services, mobility management, cybersecurity, and cloud hosting.
• Toronto-based startup, BehrTech received recognition in May 2021 for its wireless connectivity products for the IoT, along with a USD 3 million grant to establish an Industry 4.0 lab, funded jointly by the federal government and a non-profit organization.

*Definition: Managed mobility services market provides comprehensive services for business mobility needs. It offers services like secure device and application management, technical support, IT asset management, and software development. These services enable businesses to focus on their core operations while allowing mobility vendors to manage mobile devices, apps and associated infrastructure. It offers cost-effective and secure mobile solutions to businesses of all sizes to improve workforce productivity and boost operational efficiency.

Market Segmentation

•  Function Insights (Revenue, USD Bn, 2019 - 2031)
  • Device Management
  • Application Management
  • Security Management
  • Support and Maintenance
•  Organization Size Insights (Revenue, USD Bn, 2019 - 2031)
  • SMEs
  • Large Enterprises
•  Industry Vertical Insights (Revenue, USD Bn, 2019 - 2031)
  • Healthcare
  • Manufacturing
  • Telecom and IT
  • Financial Services
  • Retail
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • South Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • IBM Corporation
  • AT&T Intellectual Property
  • BT Group plc
  • CDW Corporation
  • Deutsche Telekom AG
  • HCL Technologies Limited
  • Orange S.A.
  • Samsung SDS Co., Ltd.
  • Tata Consultancy Services Limited
  • Telefónica, S.A.
  • TELUS Corporation
  • T-Mobile US, Inc.
  • Verizon Business
  • Vodafone Group Plc
  • Wipro Limited