POU water purifiers are referred to as point-of-use water purifiers that are widely used to clean and purify kitchen tap water and bathing water. This system removes contamination effectively and cleans the water for drinking purposes. They are user-friendly, low maintenance, and low cost. POU water purifiers are effective in reducing the number of pathogens in the water supplies. These systems are also used across anthropogenic activities such as washing, agriculture, and industries. Moreover, they are low cost, easy to use, and efficient.
The MENA POU water purifiers market is projected to surpass US$ 785.0 million by the end of 2027, in terms of revenue, growing at CAGR of 7.6% during the forecast period (2020 to 2027).
Increasing water pollution in the region due to industrialization is expected to augment the market growth of the POU water purifiers. Rising concern over natural is encouraging the urban population to adopt the water purifiers. Therefore, increasing the contamination of water is projected to fuel the growth of the MENA POU water purifiers over the forecast period.
Increasing the per capita income of the population of the MENA region is projected to accelerate market growth. Growth in the non-oil sectors coupled with the increasing number of people engaged in the various economic activities and government in such countries has developed industrial cities thus led to increasing the per capita income of the residing population. This is expected to augment the market growth in the near future.
On the basis of countries, others segment dominated the MENA POU Water Purifiers market in 2019, reporting 25% market share in terms of revenue, followed by Saudi Arabia and Turkey, respectively.
Figure 1. MENA POU Water Purifiers Market, Revenue Share (%), By Region, 2019
Limited product availability because the POU water purifier markets of MENA are still untapped and are expected to hinder the market growth over the forecast period. Low availability of the product in MENA is leading to lower usage of water purifiers hence hindering the market growth over the forecast period.
Lack of awareness regarding the benefits of POU water purifiers across rural areas is expected to hinder the market growth. As per the Coherent Market Insights analysis, nearly 44% of the MENA population lives in rural areas and they are not aware of the need for purified water. This is projected to hamper market growth over the forecast timeframe.
Innovation in the product system by major players such as combination system purifiers and 7 stage RO water purifiers is expected to augment the market growth over the forecast period. Manufacturers such as Strauss water and Katadyn are continuously launching innovation in the product and this will favor the market growth.
Increasing foreign investment due to the rising non-oil sector in the region is expected to offer potential growth opportunities to the market of the POU water purifiers. Emerging countries such as Saudi Arabia, Turkey, and UAE have experienced a mass migration of the population in these countries. Thus this is expected to fuel the demand for consumer goods such as water purifiers.
Figure 2. MENA POU Water Purifiers Market – Opportunity Analysis
The introduction of a portable water purifier is gaining traction in the MENA market. The portable water purifier is mobile and can be used during traveling. Major players such as Katadyn, Seagull Water Technologies and So~Safe Water Technologies are engaged in the development of portable water purifiers. This trend is expected to augment the market growth over the forecast period.
Key vendors such as AquaPro and Kent have started introducing RO+UV based combination water purifiers in the GCC market in order to expand their presence in the region. Thus, the introduction of such a combination of advanced technology is projected to accelerate the market growth over the forecast period.
Figure 3. MENA POU Water Purifiers Market, Revenue Share(%) By Technology, In 2019
On the basis of technology, reverse osmosis dominated the MENA POU water purifiers market in 2019 with around 40% of market share in terms of revenue, followed by media and ultra violet, respectively.
Key players are operating in the MENA POU water purifiers market are Amway Global, Pentair Inc., Panasonic Corporation, Culligan International Inc., Philips Inc., Best Water Technology Group, Coway Co., Ltd., Brita GmBH, Katadyn Group, Haier Strauss Water Co. Ltd, Halo Source Inc., 3M Center, Ion Exchange India Limited, and Eureka Forbes Limited
Water Purifier finds its need in various end-user applications such as household water purifying, industrial water treatment, and commercial purposes. Owing to the varying applications, Water purifiers are available in different type of technologies such reverse osmosis, ultra-violet lamp filters, gravity water purifiers and others, depending upon the consumer requirement. .
The MENA POU water purifiers market has witnessed significant growth in recent past years, owing to the growing contamination levels in existing water sources across the region. Rising growth of the industrialization in recent past years has harshly impacted the water quality of fresh water sources by increasing water pollution. In addition to this, advancements in medical research has led to more awareness amongst consumers regarding carcinogenic threats in polluted water which has increased the demand for water treatment plants. This scenario is expected to drive the market growth during the forecast period.
On the basis of technology, The MENA POU water purifier market is segmented into reverse osmosis, ultra-violet and media. Reverse Osmosis technology water purifiers segment is dominated the MENA POU water purifiers market with a substantial market share in terms of revenue in recent past years. Furthermore, media water purifier, is the conventional water purification technology which has also witnessed technological advancements.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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