Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

POU water purifiers are referred to as point-of-use water purifiers that are widely used to clean and purify kitchen tap water and bathing water. This system removes contamination effectively and cleans the water for drinking purposes. They are user-friendly, low maintenance, and low cost. POU water purifiers are effective in reducing the number of pathogens in the water supplies. These systems are also used across anthropogenic activities such as washing, agriculture, and industries. Moreover, they are low cost, easy to use, and efficient.

The MENA POU water purifiers market is projected to surpass US$ 785.0 million by the end of 2027, in terms of revenue, growing at CAGR of 7.6% during the forecast period (2020 to 2027).

Drivers

Increasing water pollution in the region due to industrialization is expected to augment the market growth of the POU water purifiers. Rising concern over natural is encouraging the urban population to adopt the water purifiers. Therefore, increasing the contamination of water is projected to fuel the growth of the MENA POU water purifiers over the forecast period.

Increasing the per capita income of the population of the MENA region is projected to accelerate market growth. Growth in the non-oil sectors coupled with the increasing number of people engaged in the various economic activities and government in such countries has developed industrial cities thus led to increasing the per capita income of the residing population. This is expected to augment the market growth in the near future.

On the basis of countries, others segment dominated the MENA POU Water Purifiers market in 2019, reporting 25% market share in terms of revenue, followed by Saudi Arabia and Turkey, respectively.

Figure 1. MENA POU Water Purifiers Market, Revenue Share (%), By Region, 2019

MENA POU Water Purifier  | Coherent Market Insights

Market Restraints

Limited product availability because the POU water purifier markets of MENA are still untapped and are expected to hinder the market growth over the forecast period. Low availability of the product in MENA is leading to lower usage of water purifiers hence hindering the market growth over the forecast period.

Lack of awareness regarding the benefits of POU water purifiers across rural areas is expected to hinder the market growth. As per the Coherent Market Insights analysis, nearly 44% of the MENA population lives in rural areas and they are not aware of the need for purified water. This is projected to hamper market growth over the forecast timeframe.

Market Opportunities

Innovation in the product system by major players such as combination system purifiers and 7 stage RO water purifiers is expected to augment the market growth over the forecast period. Manufacturers such as Strauss water and Katadyn are continuously launching innovation in the product and this will favor the market growth.

Increasing foreign investment due to the rising non-oil sector in the region is expected to offer potential growth opportunities to the market of the POU water purifiers. Emerging countries such as Saudi Arabia, Turkey, and UAE have experienced a mass migration of the population in these countries. Thus this is expected to fuel the demand for consumer goods such as water purifiers. 

Figure 2. MENA POU Water Purifiers Market – Opportunity Analysis

MENA POU Water Purifier  | Coherent Market Insights

Market Trends

The introduction of a portable water purifier is gaining traction in the MENA market. The portable water purifier is mobile and can be used during traveling. Major players such as Katadyn, Seagull Water Technologies and So~Safe Water Technologies are engaged in the development of portable water purifiers. This trend is expected to augment the market growth over the forecast period.

Key vendors such as AquaPro and Kent have started introducing RO+UV based combination water purifiers in the GCC market in order to expand their presence in the region. Thus, the introduction of such a combination of advanced technology is projected to accelerate the market growth over the forecast period.

Figure 3. MENA POU Water Purifiers Market, Revenue Share(%) By Technology, In 2019

MENA POU Water Purifier  | Coherent Market Insights

On the basis of technology, reverse osmosis dominated the MENA POU water purifiers market in 2019 with around 40% of market share in terms of revenue, followed by media and ultra violet, respectively.

Competitive Section

Key players are operating in the MENA POU water purifiers market are Amway Global, Pentair Inc., Panasonic Corporation, Culligan International Inc., Philips Inc., Best Water Technology Group, Coway Co., Ltd., Brita GmBH, Katadyn Group, Haier Strauss Water Co. Ltd, Halo Source Inc., 3M Center, Ion Exchange India Limited, and Eureka Forbes Limited

Water Purifier finds its need in various end-user applications such as household water purifying, industrial water treatment, and commercial purposes. Owing to the varying applications, Water purifiers are available in different type of technologies such reverse osmosis, ultra-violet lamp filters, gravity water purifiers and others, depending upon the consumer requirement. .

Market Dynamics

The MENA POU water purifiers market has witnessed significant growth in recent past years, owing to the growing contamination levels in existing water sources across the region. Rising growth of the industrialization in recent past years has harshly impacted the water quality of fresh water sources by increasing water pollution. In addition to this, advancements in medical research has led to more awareness amongst consumers regarding carcinogenic threats in polluted water which has increased the demand for water treatment plants. This scenario is expected to drive the market growth during the forecast period.

On the basis of technology, The MENA POU water purifier market is segmented into reverse osmosis, ultra-violet and media. Reverse Osmosis technology water purifiers segment is dominated the MENA POU water purifiers market with a substantial market share in terms of revenue in recent past years. Furthermore, media water purifier, is the conventional water purification technology which has also witnessed technological advancements.

Key features of the study:

  • This report provides in-depth analysis of MENA POU water purifiers market size (US$ Billion and Million Units), and Compound Annual Growth Rate (CAGR %) for the forecast period (2020 – 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the MENA POU water purifiers market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plant
  • Key companies covered as a part of this study includes Amway Global, Pentair Inc., Panasonic Corporation, Culligan International Inc., Philips Inc., Best Water Technology Group, Coway Co., Ltd., Brita GmBH, Katadyn Group, Haier Strauss Water Co. Ltd, Halo Source Inc., 3M Center, Ion Exchange India Limited, and Eureka Forbes Limited
  • Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
  • The MENA POU water purifiers market report caters to various stakeholders in this industry including investors, suppliers, MENA POU water purifiers manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analysing the MENA POU water purifiers market

Detailed Segmentation:

  • MENA POU water purifiers Market, By Technology:
    • Reverse Osmosis
    • Ultra Violet
    • Media
  • MENA POU water purifiers Market, By Region:
    • Saudi Arabia  
      • By Technology
        • Reverse Osmosis
        • Ultra Violet
        • Media
    • UAE
      • By Technology
        • Reverse Osmosis
        • Ultra Violet
        • Media
    • Turkey
      • By Technology
        • Reverse Osmosis
        • Ultra Violet
        • Media
    • Israel
      • By Technology
        • Reverse Osmosis
        • Ultra Violet
        • Media
    • Egypt
      • By Technology
        • Reverse Osmosis
        • Ultra Violet
        • Media
    • Algeria
      • By Technology
        • Reverse Osmosis
        • Ultra Violet
        • Media
    • Others
      • By Technology
        • Reverse Osmosis
        • Ultra Violet
        • Media
  • Company Profiles
    • Amway Global.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Pentair Inc.
    • Panasonic Corporation
    • Culligan International Inc.
    • Philips Inc.
    • Best Water Technology Group
    • Coway Co., Ltd.
    • Brita GmBH
    • Katadyn Group
    • Haier Strauss Water Co. Ltd
    • Halo Source Inc.
    • 3M Center
    • Ion Exchange India Limited
    • Eureka Forbes Limited

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Technology
      • Market Snippet, By Country
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. MENA POU Water Purifiers Market, By Technology, 2017 - 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis,  
      • Segment Trends
    • Reverse Osmosis
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Billion and Million Units)
    • Ultra Violet
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Billion and Million Units)
    • Media
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Billion and Million Units)
  5. MENA POU Water Purifiers Market, By Countries, 2017- 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2020 - 2027
    • Saudi Arabia
      • Country Trends
      • Market Size and Forecast, By Technology, 2017- 2027 (US$ Billion and Million Units)
    • UAE
      • Country Trends
      • Market Size and Forecast, By Technology, 2017- 2027 (US$ Billion and Million Units)
    • Turkey
      • Country Trends
      • Market Size and Forecast, By Technology, 2017- 2027 (US$ Billion and Million Units)
    • Israel
      • Country Trends
      • Market Size and Forecast, By Technology, 2017- 2027 (US$ Billion and Million Units)
    • Egypt
      • Country Trends
      • Market Size and Forecast, By Technology, 2017- 2027 (US$ Billion and Million Units)
    • Rest of the MENA
      • Country Trends
      • Market Size and Forecast, By Technology, 2017- 2027 (US$ Billion and Million Units)
  6. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • Amway Global.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pentair Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Panasonic Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Culligan International Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Philips Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Best Water Technology Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Coway Co., Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Brita GmBH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Katadyn Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Haier Strauss Water Co. Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Halo Source Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • 3M Center
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Ion Exchange India Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Eureka Forbes Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "MENA POU Water Purifiers Market” – global forecast to 2020-2027

Frequently Asked Questions

The market for MENA POU Water Purifiers is forecast to surpass US$ 785.0 Billion by 2027 witnessing a CAGR of 7.6% between 2020 and 2027.
Rising water pollution in the region due to rise of industrialization and increasing the per capita income of the population of the region is fuelling the growth of the POU Water Purifiers market in the region.
Introduction of a portable water purifier and plant expansions in the GCC region are expected to favour market growth over the forecast period.
Lack of awareness regarding the benefits of POU water purifiers across rural areas is expected to hamper the growth the market during the forecast period.
Major players operating in the MENA POU Water Purifiers market include Amway Global, Pentair Inc., Panasonic Corporation, Culligan International Inc., Philips Inc., Best Water Technology Group, Coway Co., Ltd., Brita GmBH, Katadyn Group, Haier Strauss Water Co. Ltd, Halo Source Inc., 3M Center, Ion Exchange India Limited, and Eureka Forbes Limited
The POU Water Purifiers market was estimated to be valued around US$ 430.0 billion in terms of revenue in 2019.
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