MENA POU WATER PURIFIER MARKET ANALYSIS

The MENA POU water purifier market is projected to surpass US$ 1033.2 million by the end of 2030 in terms of revenue, growing at a CAGR of 8.7% over the forecast period (2023 to 2030).

MENA POU Water Purifier Market: Growth Drivers

Multiple Benefits Associated with the Use of Water Filters

Middle East and North America POU water purifiers remove hazardous viruses, bacteria, and other impurities and offer safe drinking water. Removing giardia and cryptosporidium reduces the possibility of gastrointestinal illness by 33%. In addition, it removes chlorine & its byproducts and lowers the threat of bladder and rectal cancer. Moreover, utilizing clean & safe water for cooking retains the natural taste of food. Home water filter systems remove minerals, which can hamper the overall quality of water. For instance, in 2022, the National Center for Biotechnology Information stated that the use of chlorine for water treatment to reduce the risk of infectious disease may increase the risk of cancer associated with drinking water.

Figure 1. MENA POU Water Purifier Market, Revenue Share (%), By Country, 2022

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The growth of food and beverage manufacturing facilities

Water is used extensively in manufacturing and processing industries. Water shortages have a great impact on such businesses. As a result, the need for water purification systems in industries is exacerbated by the demand for recycled water. There is an increasing demand for modern technology-enabled water treatment cleaners to combat water pollution caused by untreated water discharged by processing businesses. The expansion of food & beverage production facilities is expected to fuel the revenue generation of the MENA POU water purifier market over the forecast period. For instance, in 2022, According to Pure Aqua Inc., the requirement to get rid of any germs is what makes water treatment important in the food business. To avoid any sort of degradation, water used for cooking purposes must be potable and of good quality. This involves the absence of dissolved minerals that makes the water too hard or alters its taste.

MENA POU Water Purifier Market: Restraints

High maintenance costs

Water purifiers must be replaced on a regular basis in order to maintain the water quality. The filter replacement criteria differs depending on the product type and technology used in the purification system. In general, point-of-entry filters should be replaced every 5 to 6 years, while POU filters should be replaced every 6 to 12 months. As a result, the overall cost of maintaining water purification system skyrockets. The high cost of filters is a major impediment to the growth of the MENA POU water purifier market. For instance, in 2021, according to Netsolwater, the cost of maintaining a water purifier ranges from 25 US $ to 75 US $ annually, which includes the expense of replacing the RO membrane, other pre- and post-filters, the UV lamp, and labor fee. The sediment and carbon filters typically cost around 6 US$ each and must be updated every six months.

MENA POU Water Purifier Market: Market Trends and Challenges

Introduction of innovative and new products is increasing the popularity and adoption of residential water purifiers worldwide. Increasing penetration of low-cost household purifiers by prominent vendors, such as Hindustan Unilever Limited (HUL) and Kent RO systems, is increasing the demand for residential water purifiers to a significant level.

Lack of awareness related to hygiene and sanitation in the rural areas of developing and underdeveloped countries is causing health hazards due to unsafe water consumption. This is limiting the adoption rate of residential water purifiers among the rural population. Also, packaged drinking water is gaining traction among consumers due to its cost effectiveness and availability. Thus, the growing demand for packaged drinking water is obstructing the growth of the MENA POU water purifier market.

Figure 2. MENA POU Water Purifier Market, Revenue Share(%) By Technology, In 2022

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MENA POU Water Purifier Market: Market Segmentation

On the basis of country, others segment dominated the MENA POU water purifier market in 2022, reporting a 25% market share in terms of revenue followed by Saudi Arabia and Turkey.

MENA POU Water Purifier Market: By Technology

On the basis of technology, reverse osmosis dominated the MENA POU water purifier market in 2022 with around 40% of the market share in terms of revenue followed by media and ultra violet.

MENA POU Water Purifier Market: Recent Development

• On June 2022, A. O. Smith acquired Atlantic Filter Corporation, a water treatment solutions provider. The acquisition of Atlantic Filter Corporation further expanded the company's capabilities in Florida and beyond. A. O. Smith is committed to growing its water treatment business as part of its strategy to deliver innovative and differentiated solutions that cater to heat and treat water.
• On January 2022, SUEZ - Water Technologies and Solutions acquired Sentinel Monitoring Systems, a real-time microbial monitoring company headquartered in Tucson, Arizona. Sentinel Monitoring Systems develops products that provide real-time and near-real-time solutions to monitor the effectiveness of microbial control within life sciences ultrapure water and manufacturing processes.
• On March 1, 2023, Evoqua Water Technologies LLC acquired the industrial water service business of Kemco Systems to expand its presence in Texas, the U.S.
• On October 25, 2022, Labconco Corporation announced a new exclusive agreement with Erlab Inc., a global leader in air filtration technology. This agreement is expected to support sustainable lab design.

MENA POU Water Purifier Market: Key Companies

The key players operating in the MENA POU water purifier market are Amway Global, Pentair Inc., Panasonic Corporation, Culligan International Inc., Philips Inc., Best Water Technology Group, Coway Co., Ltd., Brita GmBH, Katadyn Group, Haier Strauss Water Co. Ltd, Halo Source Inc., 3M Center, Ion Exchange India Limited, and Eureka Forbes Limited.

Definition: POU water purifiers are referred to as point-of-use water purifiers that are widely used to clean and purify kitchen tap water and bathing water. This system removes contamination effectively and cleans the water for drinking purposes. They are user-friendly, require low maintenance, and feature low costs. POU water purifiers are effective in reducing the number of pathogens in water.