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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Definition of Market/Industry:

Residential water treatment equipment effectively removes the unwanted particles present in the water and make it suitable for reuse. They are gaining tremendous demand across various developing countries due to scarcity of water. These devices can easily remove undesirable chemicals suspended soils and biological contaminants.

Middle East residential water treatment devices market is estimated to be valued at US$ 661.15 million in 2021 and is expected to exhibit a CAGR of 6.8 % over the forecast period (2021-2028).

Recent Developments:

  • One of the major developments observed in the water treatment systems market is new product developments. Companies are adopting inorganic growth strategies such as acquisitions to cope with the increasing demand for water treatment systems in emerging markets. These strategies have aided companies to create a large customer and partner base in these markets.
  • In December 2019, Eureka Forbes, the country’s largest player in water purifiers and vacuum cleaners, announced that it is reorganising itself and bringing its focus back on domestic operations in order to grow in the market.
  • In July 2019, The Municipality of Dubai, the UAE, has launched a new plant to treat industrial wastewater, which will then be reused for irrigation. The new plant is situated at the Jebel Ali Hazardous Waste Treatment Complex and can produce 450,000l of irrigation water in 24 hours.

Saudi Arabia held dominant position in the Middle East residential water treatment devices market in 2020, accounting for 38.03% share in terms of value, followed by UAE and Qatar, respectively.

Figure 1. Middle East Residential Water Treatment Devices Market Value (US$ Mn), by Country, 2020

Middle East Residential Water Treatment Devices  | Coherent Market Insights

Drivers:

Increasing population in the Middle East is primarily fueling the market growth of the residential water treatment equipment. According to the Coherent Market Insights analysis, the total population of the Middle East & Africa is approximately 346 million and is expected to grow at a rate of 2% per annum. Moreover, increasing mass migration to urban areas is further expected to raise demand for water purifiers, thereby propelling the market growth over the forecast timeframe.

The region has experienced a deterioration of water quality due to large scale industrialization is leading to limited availability of water. According to the Coherent Market Insights analysis, water availability in these counties is estimated to be merely 1,200 m3/person/year, which is substantially lower than the global average of 7,000 m3/person/year.

Market Opportunities

Growth in the construction industry in the region is expected to offer potential opportunities to the market of the Middle East residential water treatment equipment. According to the data by Construction Week's, Dubai’s GDP recorded a growth rate of 1.94% in 2018 to reach a value of $108.4bn (AED398.1bn), with the construction, infrastructure, and real estate sectors all playing a significant role. Thus, growth in the construction industry is expected to augment the market growth of the Middle East residential water treatment equipment.

Growing cases of water-borne disease such as diarrhea, liver damage, a digestive disorder, etc. are expected to open up new avenues to the market of Middle East residential water treatment equipment. Moreover, increasing domestic production of the water purifier in the especially UAE and the Kingdom of Saudi Arabia is also projected to augment the market growth of the Middle East residential water treatment equipment over the forecast period.

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Middle East Residential Water Treatment Devices Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 661.15 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 6.8% 2028 Value Projection: US$ 1,041.9 Mn
Geographies covered:
  • GCC: Saudi Arabia, United Arab Emirates (UAE), Kuwait, Qatar, Bahrain, & Oman
  • Levant: Turkey, Cyprus, Egypt, Iraq, Israel, Jordan, Lebanon, Palestine, & Syria
Segments covered:
  • Device Type: Filtration Devices ( Water Tap Faucet, Filtration Faucet, & Others)
  • Purification Devices: ( Reverse Osmosis, Ultra Violet, & Gravity)
Companies covered:

KENT RO Systems Ltd., Eureka Forbes, Britannic Water Treatment Company W.L.L, Panasonic Corporation, LG Electronics, Pure It L.L.C, Waterlife, Coolpex Pure Water System, Ultra Tec Water Treatment LLC, Water Life Technology LLC, Clearsource SARL, and AQUA PRO UAE

Growth Drivers:
  • Increasing water pollution
  • Growing population
Restraints & Challenges:
  • High cost of the water purification system

Market Trends

The growing trend of online shopping for home appliances due to convenience and affordable rates are expected to foster the market growth of the Middle East residential water treatment equipment. According to the Coherent Market Insights analysis, nearly over 60% of consumers in GCC countries use the Internet to conduct research on products and services; whereas approximately 11 % of online shoppers prefer buying home appliances online.

Partnership and agreements among major players for market expansion is a major trend and this is trend is projected to accelerate the market growth of the Middle East residential water treatment equipment. For instance, in June 2017, Water purifier and small appliances maker, Kent RO Systems Limited announced the entry into the Middle East by partnering with LuLu Hypermarkets. Such partnerships among major players will favor market growth over the forecast period.

Figure 2. Middle East Residential Water Treatment Devices Market Share, By Filtration Devices Type, 2020

Middle East Residential Water Treatment Devices  | Coherent Market Insights

Key Takeaways of the Graph:

  • The Filtration Faucet in filtration devices held dominant position in the market and accounted for 67.96% share in the Middle East residential water treatment devices market in 2020. The segment is expected to reach US$ 112.45 million in 2028.
  • The Middle East & Africa market is also witnessing mass migration of people to urban centers, leading to increased demand for water purifiers in these centers.

Market Restraints

The high price of water purification equipment especially that of the RO and UV process is expected to hamper the market growth of Middle East residential water treatment equipment.  

Limited use of the product due to the scarcity of water in the region is projected to restrict market growth. Moreover, the lack of product availability of the product as the market is highly untapped is expected to hamper the market growth of the residential water treatment equipment.

Competitive Section:

Company Names 

  1. KENT RO Systems Ltd.
  2. Eureka Forbes 
  3. Britannic Water Treatment Company W.L.L
  4. Panasonic Corporation
  5. LG Electronics
  6. Pure It L.L.C
  7. Waterlife
  8. Coolpex Pure Water System
  9. Ultra Tec Water Treatment LLC
  10. Water Life Technology LLC
  11. Clearsource SARL
  12. AQUA PRO UAE

A water treatment device is an electro-mechanical device to purify water of certain contaminants that are harmful to health. In simple terms, a water treatment device is a machine that transforms impure water into potable water by filtering it through a complex series of physical and chemical processes. 

Devices such as under-counter, countertop, gravity feed, faucet/spigot filters, gravity flow, pitcher/fountain, and countertop filters are all considered residential devices.

Market Dynamics:

Increasing water pollution and growing population is a prime factor driving growth of the Middle East residential water treatment device market. Moreover, increasing number of water treatment plant in the region is another major factor augmenting growth of the market. For instance, in July 2019, The Municipality of Dubai, the UAE, has launched a new plant to treat industrial wastewater, which will then be reused for irrigation. The new plant is situated at the Jebel Ali Hazardous Waste Treatment Complex and can produce 450,000l of irrigation water in 24 hours.

On the other hand, the high cost of the device is expected to hinder growth of the market. 

Key features of the study:

  • This report provides in-depth analysis of the Middle East residential water treatment device market, and provides market size (US$ Million & Thousand Units) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the Middle East residential water treatment device market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include KENT RO Systems Ltd., Eureka Forbes, Britannic Water Treatment Company W.L.L, Panasonic Corporation, LG Electronics, Pure It L.L.C, Waterlife, Coolpex Pure Water System, Ultra Tec Water Treatment LLC, Water Life Technology LLC, Clearsource SARL, and AQUA PRO UAE
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The Middle East residential water treatment device market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Middle East residential water treatment device market

Detailed Segmentation:

  • Middle East Residential Water Treatment Device Market, By Device Type:
    • Filtration Devices
      • Water Tap Faucet
      • Filtration Faucet
      • Others
    • Purification Devices
      • Reverse Osmosis
      • Ultra Violet
      • Gravity
  • Middle East Residential Water Treatment Device Market, By Region:
    • GCC
      • By Device Type
        • Filtration Devices
          • Water Tap Faucet
          • Filtration Faucet
          • Others
        • Purification Devices
          • Reverse Osmosis
          • Ultra Violet
          • Gravity
      • By Country
        • Saudi Arabia
        • UAE
        • Kuwait
        • Qatar
        • Bahrain
        • Oman
    • Levant
      • By Device Type
        • Filtration Devices
          • Water Tap Faucet
          • Filtration Faucet
          • Others
        • Purification Devices
          • Reverse Osmosis
          • Ultra Violet
          • Gravity
      • By Country
        • Turkey
        • Cyprus
        • Egypt
        • Iraq
        • Israel
        • Jordan
        • Lebanon
        • Palestine
        • Syria
  • Company Profiles
    • KENT RO Systems Ltd.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Eureka Forbes
    • Britannic Water Treatment Company W.L.L
    • Panasonic Corporation
    • LG Electronics
    • Pure It L.L.C
    • Waterlife
    • Coolpex Pure Water System
    • Ultra Tec Water Treatment LLC
    • Water Life Technology LLC
    • Clearsource SARL
    • AQUA PRO UAE

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, Device Type
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • PEST Analysis
      • PORTER’s Five Forces Analysis
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
  4. Middle East Residential Water Treatment Device Market - Impact of Coronavirus (Covid-19) Pandemic
    • Overview
    • Factors Affecting Middle East Residential Water Treatment Device Market – COVID-19
    • Impact Analysis
  5. Middle East Residential Water Treatment Device Market, By Device Type, 2017- 2028 (US$ Mn & Thousand Units)
    • Introduction
      • Market Share Analysis, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, 2021 - 2028
      • Segment Trends
    • Filtration Devices
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn & Thousand Units)
      • By Sub-segment
        • Water Tap Faucet
        • Filtration Faucet
        • Others
    • Purification Devices
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn & Thousand Units)
      • By Sub-segment
        • Reverse Osmosis
        • Ultra Violet
        • Gravity
  6. Middle East Residential Water Treatment Device Market, By Region, 2017- 2028 (US$ Mn & Thousand Units)
    • Introduction
      • Market Share Analysis, By Region, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, For Region, 2021 - 2028
    • GCC
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
      • Market Share Analysis, By Application, 2020, 2022 and 2028 (%)
      • By Country
        • Saudi Arabia
        • UAE
        • Kuwait
        • Qatar
        • Bahrain
        • Oman
    • Levant
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
      • Market Share Analysis, By Application, 2020, 2022 and 2028 (%)
      • By Country
        • Turkey
        • Cyprus
        • Egypt
        • Iraq
        • Israel
        • Jordan
        • Lebanon
        • Palestine
        • Syria
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • KENT RO Systems Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Eureka Forbes
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Britannic Water Treatment Company W.L.L
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Panasonic Corporation
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • LG Electronics
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Pure It L.L.C
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Waterlife
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Coolpex Pure Water System
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Ultra Tec Water Treatment LLC
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Water Life Technology LLC
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Clearsource SARL
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • AQUA PRO UAE
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 50 market data tables* and 45 figures* on "Residential Water Treatment Devices Market” - Global forecast to 2028.

FAQgrowicon

Frequently Asked Questions

The Middle East residential water treatment devices market size is estimated to be valued at US$ 661.15 Million in 2021 and is expected to exhibit a CAGR of 6.80% between 2021 and 2028.
Increasing water pollution and need to save water are the factors fuelling growth of the market.
The Filtration Faucet in filtration devices segment is the leading component segment in the market.
High cost of the water purification system is expected to hinder growth of the market.
Major players operating in the market include KENT RO Systems Ltd., Eureka Forbes, Britannic Water Treatment Company W.L.L, Panasonic Corporation, LG Electronics, Pure It L.L.C, Waterlife, Coolpex Pure Water System, Ultra Tec Water Treatment LLC, Water Life Technology LLC, Clearsource SARL, and AQUA PRO UAE
Saudi Arabia region is expected to hold dominant position in the market over the forecast period. The growth of the market in the region is driven by entry of globally established water purifier brands, which has resulted into increased competition in the market.
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