Nutrition Testing In Women And Children Market Analysis & Forecast: 2026-2033

Nutrition Testing In Women And Children Market Size and Trends: 2026-2033

Nutrition testing in women and children market is estimated to be valued at USD 5,076.5 Bn in 2026 and is expected to reach USD 9,450 Bn by 2033, exhibiting a compound annual growth rate (CAGR) of 9.3% from 2026 to 2033.

Key Takeaways

• Based on Technology, the immunoassay segment is expected to lead the market with around 42% share in 2026.
• Based on Application, the vitamin D testing segment is expected to account for approximately 31% share of the market in 2026.
• Based on End User, the diagnostic laboratories segment is projected to dominate the market with about 46% share in 2026.
• Based on Region, North America is set to lead the nutrition testing in women and children market with 38% share in 2026. While, Asia Pacific is anticipated to be the fastest growing region.

Market Overview

The need for nutrition testing in women and children is being increasingly fueled by the rising awareness about maternal and pediatric nutrition and the rising incidence of micronutrient deficiencies such as iron and vitamin D deficiency. Nutritional screening has become more prevalent in hospitals, clinics, and diagnostic laboratories because of the rising emphasis on early diagnosis and preventive healthcare. In addition, the accuracy and availability of nutrition testing have been improved by advances in diagnostic technology, such as immunoassays and spectroscopy-based testing.

Current Events and Its Impacts on the Nutrition Testing In Women And Children Market

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How is Product Innovation driving the growth in nutrition testing for women and children?

• At-Home Testing Kits: The development of at-home sample collection kits that can easily be used for the analysis of vitamins, minerals, and breast milk is making testing more accessible and encouraging mothers to test regularly.
• Personalized Nutrition Analytics: The development of advanced data interpretation tools is making it possible to provide recommendations for diet and supplements based on individual test results, which is helping to move towards personalized healthcare.
• Rapid and Point-of-Care Testing: The development of faster diagnostic tests with shorter turnaround times is making them more popular in hospitals and pediatric clinics for quick nutritional analysis.
• Digital Health Integration: The integration of nutrition test results with mobile apps and electronic health records is making it possible for women and children to be constantly monitored and is helping doctors to make decisions.

Segmental Insights

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Nutrition Testing in Women and Children Market Insights, By Technology – Immunoassay leads due to accuracy and clinical adoption

Based on technology, the immunoassay segment is estimated to contribute the highest market share of around 42% in 2026. Immunoassays are the best way to find micronutrients, vitamins, and biomarkers in women and children because they are very sensitive and accurate. Immunoassays are becoming more popular in hospitals and diagnostic labs because they can be repeated and can handle large amounts of samples quickly.

For instance, in January 2025, Mindray introduced its new generation vitamin D assays (VD T II), which use advanced chemiluminescence immunoassay technology to make measuring 25 hydroxy vitamin D levels more accurate and sensitive. This is an important sign of nutritional status in women and children.

Nutrition Testing in Women and Children Market Insights, By Application – Vitamin D testing drives demand amid rising deficiency awareness

In terms of application, the vitamin D testing segment is estimated to account for approximately 31% share of the market in 2026. The increasing awareness of vitamin D deficiency in pregnant women and children has resulted in increased screenings. Health initiatives and pediatric centers are emphasizing the need for early detection to prevent issues such as rickets or weak bones from occurring.

For instance, in April 2025, NanoSpeed Diagnostics received Health Canada approval for its Test4D Serum point-of-care vitamin D test, a rapid diagnostic tool that uses a fingertip blood sample to give both qualitative and quantitative results of vitamin D in ten minutes.

Nutrition Testing in Women and Children Market Insights, By End User – Diagnostic laboratories dominate with advanced testing infrastructure

Based on end user, the diagnostic laboratories segment is projected to dominate the market with about 46% share in 2026. Laboratories offer high-throughput testing, standardized procedures, and integration with digital health platforms, making them the preferred choice for clinical nutrition assessment.

 For instance, in August 2024, Quest Diagnostics announced the launch of 13 new blood tests designed to identify micronutrient deficiencies, including key vitamins and minerals.

Regional Insights

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North America Nutrition Testing in Women and Children Market Analysis & Trends

North America is projected to be at the forefront in the nutrition testing in women and children market in 2026, with a forecasted market share of 38%. The growth of the market in North America can be attributed to factors such as the well-developed healthcare infrastructure, high awareness levels regarding women and children’s nutrition, and the widespread adoption of diagnostic laboratories.

For instance, in March 2025, EverlyWell expanded its laboratory network across the U.S. to provide at-home and clinical nutrition testing services, including vitamin D and micronutrient panels.

Asia Pacific Nutrition Testing in Women and Children Market Analysis & Trends

The Asia Pacific market is expected to be the fastest-growing due to increased awareness about health, rising disposable incomes, and nutrition programs initiated by governments for women and children. New entrants in the diagnostic industry are providing access to quality nutrition testing at affordable prices, thus contributing to the growth of the market in countries such as India, China, and Japan.

For instance, , in December 2025, Thyrocare launched new nutrition testing panels in India for women and children, which include vitamin, mineral, and nutritional analysis along with digital reporting. This is in response to the rising demand for preventive healthcare and nutrition solutions, along with improving laboratory outreach in urban and semi-urban areas.

Nutrition Testing in Women and Children Market Outlook for Key Countries

Is the U.S. nutrition testing market expanding due to preventive healthcare and lab innovations?

The U.S. nutrition testing market for women and children is expanding rapidly due to growing awareness of micronutrient deficiencies in women and children and the adoption of preventive healthcare practices. Modern diagnostic technologies such as immunoassays and rapid vitamin D testing are making nutritional testing a reality.
For instance, in March 2025, EverlyWell expanded its laboratory network across the U.S. to provide at-home and clinical nutrition testing services, including vitamin D and micronutrient panels.

Is China’s preventive health focus boosting nutrition testing growth?

The market for nutrition testing is expanding due to China's increasing focus on maternal-child nutrition and preventive healthcare. Increased awareness, coupled with digital health integration and lab expansions, is enabling broader adoption of nutrition assessments. Routine monitoring of vitamin deficiencies and micronutrient status among at-risk populations is being supported by telemedicine and digital health platforms.

For instance, in December 2024, Fapon Biotech launched a new VD whole blood double reagent solution for quantitative vitamin D testing that only needs a small blood sample from the fingertip. This makes testing faster and less invasive, which is great for babies and young children.

Market Report Scope

Nutrition Testing in Women and Children Market Driver

Rising awareness of maternal and child nutrition

Rising awareness about the need for proper nutrition among women and children is fueling the market. Parents, doctors, and the government are stressing the importance of early detection of deficiencies in nutrients such as vitamin D, iron, and other micronutrients to avoid long-term health problems. The increasing trend of preventive healthcare practices and nutritional analysis in hospitals, clinics, and diagnostic centers is also adding to the demand.

Nutrition Testing in Women and Children Market Opportunity

Introduction of advanced testing technologies and at-home kits

The market offers opportunities with the development of advanced technologies for nutrition testing, such as immunoassays, chromatography, and home test kits. The company can also create panels for women and children, which will test all the nutrients in a digital format. Rapid and minimally invasive technologies that can be used with telehealth platforms or wellness programs will also increase the adoption of the market.

Analyst Opinion (Expert Opinion)

• The market for nutrition testing in women and children is becoming increasingly critical as the awareness of micronutrient deficiencies is on the rise. Recent studies have revealed that over 40% of children under the age of five in developing nations are suffering from some form of nutrient deficiency, while surveys in North America have revealed that nearly 30% of pregnant women are vitamin D deficient.
• Regionally, North America is at the forefront in terms of adoption, but the Asia Pacific market is registering double-digit growth in lab expansions, driven by government programs aimed at improving maternal and child health. Firms that can provide rapid, minimally invasive, and affordable testing panels will have first-mover advantages in these new markets.
• Overall, the market is moving from generic lab testing to precise nutrition diagnostics, where the testing is not only reactive but also anticipatory, allowing healthcare professionals and families to anticipate deficiencies before they become clinical issues. The companies that are able to bring technology, convenience, and clinical credibility to the table are poised to lead the market in the years to come.

Top Strategies Followed by Nutrition Testing in Women and Children Market Players

• Established players focus on technological innovation and expanding test offerings. Leading companies such as Thermo Fisher Scientific, DiaSorin, and Miris AB, are actively working on R&D to create highly precise immunoassays, chromatography systems, and digital reporting solutions. They are rigorously testing new assay panels, rapid detection systems, and automated laboratory instruments to improve their accuracy, speed, and usability for both hospitals and diagnostic labs
• Mid-level players compete on accessibility and cost-efficiency. EKF Diagnostics and Trajan Nutrition are some of the companies that have efficient production systems, collaborations with laboratories, and distribution channels to ensure that the costs remain low. These companies are dedicated to providing accurate vitamin, mineral, and dietary analysis to clinics and small diagnostic laboratories without compromising quality.
• Small-scale brands specialize in niche or at-home testing solutions. Players such as EverlyWell and MyMilk Laboratories focus on niche areas such as home nutrition tracking for kids and breast milk analysis for mothers. By providing convenient home sample collection kits, app-based results, and customized nutrition advice, these players build brand loyalty despite their smaller scale of operations. Partnerships with telemedicine services and wellness programs help increase adoption.

Emerging Startups in the Nutrition Testing in Women and Children Market

• Innovative testing technologies are a key focus. Start-ups such as OmegaQuant and new spin-offs from Trajan Nutrition are working on multiplex testing panels and micro-sample testing solutions that are less invasive and test for a wider range of nutrients. If implemented on a large scale, these technologies could set a new standard for nutritional testing in children and pregnant women.
• Digital integration and home testing are driving growth. Companies such as EverlyWell offer app-based reporting, recommendations, and subscription services for repeated testing. The convenience and insights offered by such services are revolutionizing the way parents and caregivers track nutritional information.
• Addressing underserved or niche needs is emerging. Startups are focusing on areas where lab facilities are not easily accessible, providing affordable and user-friendly test kits for rural or semi-urban areas. Some startups are working on specialized test panels, like analyzing the nutrient content of breast milk or vitamin D and iron deficiency levels in infants, thereby filling an important gap in preventive healthcare.

Nutrition Testing In Women And Children Industry News

• In November 2025, Everlywell collaborated with Health E Commerce® to provide its Everlywell 360 at home lab testing subscription service to millions of users with flexible spending accounts (FSA) and health savings accounts (HSA), thus increasing access to at home lab tests for a variety of biomarkers that may include nutritional analysis.
• In October 2025, Everlywell launched “Eva,” an AI‑powered health platform that interprets biomarker data into personalized health insights, supporting scalable digital health and diagnostics engagement that can enhance nutrition test interpretation.
• In December 2024, Horlicks Women’s Plus collaborated with Apollo Diagnostics to offer vitamin D tests at a lower price (INR 199) in more than 200 cities in India, which will increase awareness among women and hence fuel the market for nutrition testing solutions.

Market Segmentation

• Technology Insights (Revenue, USD Bn, 2026 - 2033)
  • Spectroscopy
  • Chromatography
  •  Immunoassay
• Application Insights (Revenue, USD Bn, 2026 - 2033)
  • Breast Milk Testing
  •  Diets and Supplement Testing
  •  Allery testing
  •  Vitamin D Testing
• End User Insights (Revenue, USD Bn, 2026 - 2033)
  • Hospitals & clinics
  • Diagnostics Laboratories
  •  Others
• Regional Insights (Revenue, USD Bn, 2026 - 2033)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Miris AB
  • Thermo Fisher Scientific Inc.
  • MyMilk Laboratories Ltd.
  • EverlyWell, Inc.
  • DiaSorin Group
  • Trajan Nutrition
  • EKF Diagnostics Ltd.
  • Lactation Lab
  • OmegaQuant, LLC
  • Scope Electric

Sources

Primary Research Interviews

• Hospitals & Clinics Nutrition Experts
• Diagnostic Laboratory Managers & Technicians
• Product & Test Kit Developers for Nutrition Testing
• Pediatricians & Obstetricians
• Public Health Officials & Maternal-Child Health Specialists
• At-Home Testing Service Providers
• Research Scientists in Clinical Nutrition
• Others

Databases

• PubMed
• ClinicalTrials.gov
• WHO Global Health Observatory
• CDC WONDER Database
• National Institutes of Health (NIH) Research Databases
• FDA Device & Diagnostics Databases
• Others

Magazines

• Nutrition Business Journal
• Nutraceuticals World
• Food & Nutrition Magazine
• Laboratory Equipment Magazine
• Clinical Lab Products
• Others

Journals

• American Journal of Clinical Nutrition
• Journal of Pediatric Gastroenterology and Nutrition
• Nutrition Journal
• Journal of Nutrition Education and Behavior
• Public Health Nutrition
• Others

Newspapers

• The New York Times (Health & Science Section)
• The Guardian (Health & Nutrition Section)
• The Washington Post (Health Section)
• Reuters Health
• Bloomberg Health
• Others

Associations

• World Health Organization (WHO)
• Centers for Disease Control and Prevention (CDC)
• American Academy of Pediatrics (AAP)
• International Society for Pediatric and Adolescent Nutrition (ISPAN)
• American Society for Clinical Nutrition (ASCN)
• Others

Public Domain Sources

• WHO Maternal & Child Nutrition Reports
• CDC Nutritional Surveillance Reports
• UNICEF Nutrition Data & Reports
• U.S. National Health and Nutrition Examination Survey (NHANES)
• FAO Food and Nutrition Publications
• Others

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of Information for the Last 8 Years