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Global Online Hyperlocal Services Market - Insights

Online hyperlocal services refer to online business models that cater to consumers in specifically defined geographic locations that are under the reach of their regional service providers’ presence. These business models portfolio include restaurant food deliveries, superstores & hypermarkets grocery deliveries, logistic services, and home utility services such as laundry, plumbing, carpentry, electrical repairing, and personal tutors. Growth of this industry is predominantly reliant on websites and application platforms, in addition to availability of GPS technologies.

According to GSM Association Intelligence Report’s published in October 2016, 44% of the global smartphone users are subscribed to Internet connectivity and this is projected to surpass 60% by 2020. Proliferation of smartphones and Internet in conjunction with significant paradigm shift of consumers from physical payments to digital transaction is among the chief trends projected to fuel the market growth over the forecast period. Accelitec WalletBuilder, Adyen, Airtel Money, Paytm, Allied Wallet, Alipay, and Amazon Pay are some of the prominent payment modes that have gained significant traction in the recent past. Increasing ease of transactions through these payment mediums has led to significant increase in consumer confidence towards utilization of online hyperlocal services and this is expected to be a major growth factor for the market. 

Figure 1. Global Online Hyperlocal Services Market, 2016, By Region

Online Hyperlocal Services

 SOURCE: COHERENT MARKET INSIGHTS ANALYSIS (2017)

Increasing competition among key players to enhance their consumer base has led to significant investments in promotional campaigns and marketing strategies, and this is anticipated to fuel growth of the market

Significant discounts on signing in on a multiple platforms and continuous changes in product pricing to attract large consumer base are among the key strategies for the new market entrants in this industry space. This in turn has led to increased competition among the global and local industry participants, compelling the participants to introduce frequent discounts and competitive product pricing for better consumer retention. Affordable costs and efficient delivery of services are expected to be among the major factors that are expected to propel the global online hyperlocal services market growth over the forecast period.

Offering consumers the required quality at marginal prices and generating revenues over the business’ break-even point in rural and remote locations has been a significant challenge in the recent past. Moreover, consumers are highly price sensitive and are attracted towards higher discounted products. Expansion in rural regions and maintaining optimum profitability is among the key challenges for companies in this space. Some of the participants including TinyOwl, Dazo, Fashionara, PepperTap, and Purple Squirrel were shut down or forced to withdraw operations from certain areas in India in 2016, owing to the above mentioned challenges.

Grocery ordering segment is expected to witness highest growth over the forecast period. Value propositions offered by the players in terms of optimum price, quality products, easy website navigation, and home delivery is among the chief factors driving the segment growth.

North America dominated the global online hyperlocal services market share in 2016. Developed Internet infrastructure, high penetration of Internet enabled devices, and high adoption of e-businesses owing to the requirement of on-demand services are among the prominent factors that have positively influenced growth of the region. Asia Pacific market is expected to witness highest growth rate over the next few years, owing to high untapped consumer base in the region and changing lifestyle in the region. Moreover, growing middle class population, increasing spending capacity, and increasing Internet penetration are among the major factors that are expected to influence growth in the region. According to the Internet World Stats estimations in 2017, China and India together contributed to over 1.2 billion Internet users as of June 2017. Development of the Internet infrastructure and online businesses in the region are expected to provide substantial growth opportunity over the forecast period.

Some of the players in the global online hyperlocal services market include Delivery Hero AG, Instacart, Uber Technologies, Rocket Internet SE, Ibibogroup (redBus, goibibo, and ryde), Airtasker, ANI Technologies, AskForTask, Laurel & Wolf, PriceGrabber.com, Swiggy, and Taskbob.

Online hyperlocal services refer to the online businesses that utilize online applications on smartphone or websites and GPS technology to cater to the service requirements of well-defined regional population or community. These businesses include an extensive range of services and product delivery as part of its offerings, which includes food, groceries, concierge, logistics, automobile, home services, beauty services, networking, and laundry services. End consumers range from individual to commercial and enterprise consumers that require on-demand services or immediate solutions to their needs.

Market Dynamics

According to Internet World Stats (IWS) update in June 2017, internet penetration rate was pegged at 51.7% by percentage of global population, which witnessed an increase of 976.4% in the period of 2000 to 2017. According to Zenith’s Mobile Advertising Forecasts in 2017, global smartphone penetration reached 63% in 2017 is expected to reach 66% in 2018 in the 52 key economies across the globe. High proliferation of mobile and internet enabled smart devices, growing internet penetration, and shifting inclination of consumers from physical stores and services to on-demand services is expected to be the major factor leveraging the global online hyperlocal services market growth. However, intense competition among the players, primarily owing to large number of new entrants and highly fragmented industry space has in turn led to significantly low profit margins. For instance, cab aggregator industry space in India is affiliated by the presence of players that include Ola, Uber, Meru, EasyCab, Tab Cab, mGaadi, Scoot, GO4Cabs, Jugnoo, and mGaadi. These factors are expected to hinder the market growth over the forecast period.

Key features of the study:

  • This report provides in-depth analysis of online hyperlocal services, market size (US$ Million), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017– 2025), considering 2016 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global online hyperlocal services market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, online hyperlocal services market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include Delivery Hero AG, Instacart, Uber Technologies, Rocket Internet SE, Ibibogroup (redBus, goibibo, and ryde), Airtasker, ANI Technologies, AskForTask, Laurel & Wolf, PriceGrabber.com, Swiggy, and Taskbob
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product up-gradation, market expansion, and marketing tactics
  • The global online hyperlocal services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision making through the various strategy matrices used in analyzing the global online hyperlocal services market

Detailed Segmentation:

  • Global Online Hyperlocal Services Market, By End Use:
    • Individual Users
    • Commercial Users
  • Global Online Hyperlocal Services Market, By Service:
    • Food Ordering
    • Grocery Ordering
    • Home Utility Service
    • Logistics Service Providers
    • Others
  • Global Diagnostic Scan Tools Market, By Geography:
    • North America
      • By End Use:
        • Individual Users
        • Commercial Users
      • By Service:
        • Food Ordering
        • Grocery Ordering
        • Home Utility Service
        • Logistics Service Providers
        • Others
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By End Use:
        • Individual Users
        • Commercial Users
      • By Service:
        • Food Ordering
        • Grocery Ordering
        • Home Utility Service
        • Logistics Service Providers
        • Others
      • By Country:
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By End Use:
        • Individual Users
        • Commercial Users
      • By Service:
        • Food Ordering
        • Grocery Ordering
        • Home Utility Service
        • Logistics Service Providers
        • Others
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • By End Use:
        • Individual Users
        • Commercial Users
      • By Service:
        • Food Ordering
        • Grocery Ordering
        • Home Utility Service
        • Logistics Service Providers
        • Others
      • By Country:
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East
      • By End Use:
        • Individual Users
        • Commercial Users
      • By Service:
        • Food Ordering
        • Grocery Ordering
        • Home Utility Service
        • Logistics Service Providers
        • Others
      • By Country:
        • GCC Countries
        • Israel
        • Rest of Middle East
    • Africa
      • By End Use:
        • Individual Users
        • Commercial Users
      • By Service:
        • Food Ordering
        • Grocery Ordering
        • Home Utility Service
        • Logistics Service Providers
        • Others
      • By Country:
        • Northern Africa
        • Central Africa
        • South Africa
  • Company Profiles
    • Delivery Hero AG*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Instacart
    • Uber Technologies
    • Rocket Internet SE
    • Ibibogroup
    • Airtasker
    • ANI Technologies
    • AskForTask
    • Laurel & Wolf
    • PriceGrabber.com
    • Swiggy
    • Taskbob

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By End Use
      • Market Snippet, By Service
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New system Launch/Approvals
      • Value Chain Analysis
      • Porter’s Analysis
      • PEST Analysis
  4. Global Online Hyperlocal Services Market, By End Use, 2015 – 2025  (US$ Million)
    • Introduction
      • Market Share Analysis, 2015 and 2025 (%)
      • Segment Trends
    • Individual Users
      • Introduction
      • Market Size and Forecast, 2015 – 2025, (US$ Million)
    • Commercial Users
      • Introduction
      • Market Size and Forecast, 2015 – 2025, (US$ Million)
  5. Global Online Hyperlocal Services Market, By Service, 2015 – 2025  (US$ Million)
    • Introduction
      • Market Share Analysis, 2015 and 2025 (%)
      • Segment Trends
    • Food Ordering
      • Introduction
      • Market Size and Forecast, 2015 – 2025, (US$ Million)
    • Grocery Ordering
      • Introduction
      • Market Size and Forecast, 2015 – 2025, (US$ Million)
    • Home Utility Services
      • Introduction
      • Market Size and Forecast, 2015 – 2025, (US$ Million)
    • Logistic Service Providers
      • Introduction
      • Market Size and Forecast, 2015 – 2025, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2015 – 2025, (US$ Million)
  6. Global Online Hyperlocal Services Market, By Regions, 2015 – 2025 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2015 and 2025 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By End Use, 2015 – 2025 (US$ Million)
      • Market Size and Forecast, By Service, 2015 – 2025 (US$ Million)
      • Market Share Analysis, By Country, 2015 and 2025 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By End Use, 2015 – 2025 (US$ Million)
      • Market Size and Forecast, By Service, 2015 – 2025 (US$ Million)
      • Market Share Analysis, By Country, 2015 and 2025 (%)
        • UK
        • Germany
        • Italy
        • France
        • Russia
        • Others
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By End Use, 2015 – 2025 (US$ Million)
      • Market Size and Forecast, By Service, 2015 – 2025 (US$ Million)
      • Market Share Analysis, By Country, 2015 and 2025 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Others
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By End Use, 2015 – 2025 (US$ Million)
      • Market Size and Forecast, By Service, 2015 – 2025 (US$ Million)
      • Market Share Analysis, By Country, 2015 and 2025 (%)
        • Brazil
        • Argentina
        • Mexico
        • Others
    • Middle East
      • Regional Trends
      • Market Size and Forecast, By End Use, 2015 – 2025 (US$ Million)
      • Market Size and Forecast, By Service, 2015 – 2025 (US$ Million)
      • Market Share Analysis, By Country, 2015 and 2025 (%)
        • Northern Africa
        • Central Africa
        • South Africa
    • Africa
      • Regional Trends
      • Market Size and Forecast, By End Use, 2015 – 2025 (US$ Million)
      • Market Size and Forecast, By Service, 2015 – 2025 (US$ Million)
      • Market Share Analysis, By Country, 2015 and 2025 (%)
        • Northern Africa
        • Central Africa
        • South Africa
  7. Competitive Landscape
    • Company Profiles
      • Delivery Hero AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Instacart
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Uber Technologies
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Rocket Internet SE
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Ibibogroup
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Airtasker
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • ANI Technologies
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • AskForTask
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Laurel & Wolf
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • PriceGrabber.com
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Swiggy
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Taskbob
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse 60 market data tables and 40 figures on "Online Hyperlocal Services Market - Global forecast to 2025”.

Frequently Asked Questions

The global online hyperlocal services market is estimated to exhibit a CAGR of 32.6% over the forecast period.
Major players operating in the global online hyperlocal services market include Delivery Hero AG, Instacart, Uber Technologies, Rocket Internet SE, Ibibogroup (redBus, goibibo, and ryde), Airtasker, ANI Technologies, AskForTask, Laurel & Wolf, PriceGrabber.com, Swiggy, and Taskbob.
Expansion in rural regions and maintaining optimum profitability are some of the major factors that are expected to hamper growth of the market over the forecast period.
Affordable costs and efficient delivery of servicesare some of the major factors that are expected to propel growth of the market over the forecast period.
Among service, grocery ordering segment is expected to witness highest growth over the forecast period.
Among regions, Asia Pacific is expected to exhibit highest growth rate over forecast period, owing to high untapped consumer base in the region and changing lifestyle in the region.
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