Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market Insight- Global Outdoor LED Displays Market

Market Overview

Outdoor light-emitting diode (LED) displays are electric and electronic products that include LED billboards, mobile LED screens, LED video walls, perimeter LED displays, LED matrix displays. Outdoor LED displays are available in different sizes, color display technologies, and resolutions as user requirements. Outdoor LED displays use a number of LEDs to display computer-programmed text and images that can easily be changed and updated through suitable software.  Furthermore, outdoor LED displays to find major applications at airports, TV studios, aboard trains, bus stations, sports stadiums & arenas, retail stores and shopping centers, music concerts and live events, streets, building facades, etc.

The global outdoor LED displays market was valued for US$ 10,982.1 Mn in 2019 is expected to exhibit a CAGR of 14.6% during the forecast period

Market Dynamics- Drivers

  1. Lucrative benefits provided by LED displays are expected to drive growth of the global outdoor LED displays market during the forecast period

LED displays offer exceptional features such as energy efficiency, extra durability, and are environment-friendly. Strict regulatory policies in Japan and China have increased adoption of outdoor LED displays. The outdoor LEDs save over 50% energy as compared to conventional technologies such as plasma and LCD and also result in reduced carbon emissions. The backlight source of LED displays is made with semiconductors and does not contain any filament or gas, which in turn, enhances durability of the display. Thus, these factors are expected to drive growth of the global outdoor LED displays market during the forecast period.

  1. Increasing number of sports and music concerts worldwide is expected to propel the global outdoor LED displays market growth over the forecast period

Sports arenas and open-air venues are ideal venues to target audience for branding and promotion purposes. Sports events and music concerts are broadcast via television across the globe, thereby increasing visibility of LED advertising boards and displays such as LED scoreboards, LED perimeter displays, and stadium screens on television. For instance, in 12 stadiums were selected during the FIFA World Cup 2014 held in June–July 2014 in Brazil, and for the FIFA World Cup 2018 to be held in Russia, 12 stadiums were chosen with an average seating capacity of over 45,000.

Europe region dominated the global outdoor LED displays market in 2014, accounting for 32.4% share in terms of value, followed by North America and APAC, respectively

Outdoor LED Display  | Coherent Market Insights

Source: Coherent Market Insights

Market Dynamics- Restraints

  1. High capital investment for fixed installation of LED displays is expected to restrain growth of the global outdoor LED displays market during the forecast period

According to Coherent Market Insights’ analysis, average cost for a 3x2 meter display is between US$ 15,000 and US$ 25,000. This is significantly expensive as compared to conventional display technologies such as printed hoardings and textual banners. Since initial installation cost of LED displays is high, it is expected to restrain the market growth in the near future.

  1. Rising adoption of displays and online advertising methods are expected to hamper the global outdoor LED displays market growth over the forecast period

Increasing adoption of online advertising among numerous brands, in order to endorse their products in a robust way, is hindering the demand for outdoor LED displays. For instance, the online advertising market in 2012 accounted US$ 117.2 Bn. In 2014, this increased by 12% to reach US$ 133 Bn. Moreover, increasing social media marketing through channels such as Facebook is acting as a restraint for growth of the market and is expected to be a significant challenge for LED display solutions (used in advertisement industry) in the near future.

Market Opportunities

  1. Rising implementation of interactive and 3D format can provide major business opportunities

Outdoor LED displays to provide interactive features with support of 3D format that can create potential opportunities for market players. For instance, outdoor LEDs with a touchscreen interface can be installed at retail stores and public places, in order to allow customers to explore information displayed on screen. Moreover, 3D displays provide high definition 3D effects to consumers, which can accelerate adoption of outdoor LED display in the near future.

  1. Adoption of LED screens at movie theaters in emerging economies can pose significant growth opportunities

LED displays are being increasingly adopted in movie theaters and multiplexes to offer audiences high definition, enhanced, and brighter visual experiences. For instance, by 2017, PVR Cinemas in India are set to see adoption of 50 LED screens to offers customers enhanced viewing experience. Moreover, in 2013, Lincoln Theatre in Washington DC deployed an LED screen.

Outdoor LED Display  | Coherent Market Insights

Source: Coherent Market Insights

Market Trends

  1. Rising adoption of LED displays such as perimeter billboards and LED scoreboards in sport arenas

Even organizers are focused on deploying LED displays such as LED scoreboards, video walls, and perimeter LED billboards in stadiums and even arenas, in order to provide enhanced viewing experience to spectators. For instance, in January 2013, in Indianapolis, U.S., the Pacers installed a 50-foot center-hung twin-screen curved screen to provide a clear vision of scores and replays to spectators.

  1. Adoption of LED displays for brand advertising and promotional activities

Since outdoor LED displays offer advanced features such as high definition resolution, good pixel pitch, durability, high brightness, energy efficiency, and portability, they have been adopted for a plethora of purposes including brand advertising and promotional activities. Crowded locations such as popular areas and streets are more preferred for installation of LED displays such as billboards and video walls for brand advertisements and promotions. For instance, in August 2017, SNA, LLC installed a 20-ton LED screen at Times Square containing eight million pixels and measuring 8,500 square feet.

Segment information:

In global outdoor LED displays market, by mounted technology segment, individually mounted sub segment dominated the global market in 2019, accounting for 52.8% share in terms of value

Outdoor LED Display  | Coherent Market Insights

Source: Coherent Market Insights

Competitive Section

Key players operating in the global outdoor LED displays market are LG Electronics Inc., Barco N.V., Galaxia Electronics, Daktronics Inc., Toshiba Corporation, Data Display Co. Ltd., Sony Corporation, EKTA Ltd., Electronic Displays Inc., Panasonic Corporation, Leyard Opto-Electronic Company Ltd., Lighthouse Technologies Ltd., and Shenzhen Dicolor Optoelectronics Co. Ltd.

Key Developments

  1. Key players in the market are focused on product launches, in order to enhance product portfolio. For instance, in August 2019, LG Electronics Inc. introduced a new outdoor display product for the Indian OOH display market.
  2. Major companies in the market are involved in product launches, in order to expand product portfolio. For instance in Daktronics Inc. introduced new LED Video Solutions at Digital Signage Expo (DSE) 2019.

Outdoor light-emitting diode (LED) displays are composed of electronic products including LED billboards, mobile LED screens, LED video walls, perimeter LED displays, LED matrix displays. Outdoor LED displays are available in various sizes, resolutions, and color technologies according to consumer demand. LED displays are different from other displays by providing remarkable brightness, high intensity and high definition resolution in the screen. Outdoor LED display are used to provide various features such as energy efficiency, durability and environment friendliness. Outdoor LED displays saves more energy as compared to the predecessor technologies such as LCD and plasma. Moreover, the backlight source of LED display is made up of semiconductors helps in improving the durability of the display. Government of various countries such as China  and India have started many initiatives and adopting LED displays  to save efficiency of the energy. Thus, in turn increases the demand of global outdoor LED display market.

Market Dynamics

High demand for visualization technology and growing number of high profile sports are the factor driving the growth of global outdoor LED display market. LED display provides full HD resolution which increases the quality of the video by adopting advancement in the technology. Rising number of events such as promotion of brands, live concerts and sports events upsurges the demand of outdoor LED display technology. Apart from that, outdoor LED displays are used in various application including weather updates, match score and streaming live news. Sports events and music concerts are broadcast via television across the globe, thereby increasing visibility of LED advertising boards and displays such as LED scoreboards, LED perimeter displays, and stadium screens on television. For instance, in 2014, 12 stadiums were selected during the FIFA World Cup 2014 held in June–July 2014 in Brazil, and for the FIFA World Cup 2018 to be held in Russia, 12 stadiums were chosen with an average seating capacity of over 45,000.

Increasing number of high-quality construction projects such as multiplexes and shopping malls is expected to boost the global outdoor LED displays market. Rising number of commercial infrastructure construction such as shopping malls, multiplexes, and shopping complexes have increased the deployment of LED display matrix, LED billboards, and LED video walls. Advent of technologies enhanced construction activities of high-end shopping malls and complexes, wherein LED video walls, LED screens, and LED billboards are finding increased application of advertisements of their clients. Moreover, multiplexes are deploying high definition LED screens to project movies and videos as a part of paid advertisements for their clients. Thus, these factors are expected to propel the global outdoor LED displays market growth during the forecast period.

Market Taxonomy

This report segments the global outdoor LED displays market on the basis of by mounted technology, by color display, by application, and by region. On the basis of mounted technology, the global outdoor LED displays market is segmented into individually mounted and surface mounted. On the basis of color display, global outdoor LED displays market is segmented into monochrome, tri-color and full color. On the basis of application, global outdoor LED displays market is segmented into LED billboards, perimeter led boards, LED mobile screen(1 to 30 sq. m., 31 to 60 sq. m. and 61 and above sq. m.), LED traffic lights, LED video walls (indoor modular screens and outdoor modular screens) and other LED matrix displays. On the basis of region, global outdoor LED displays market is segmented into North America, Latin America, Europe, APAC, Middle East and Africa.    

Key features of the study

  • This report provides an in-depth analysis of the global outdoor LED displays market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2019-2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global outdoor LED displays market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered in the global outdoor LED displays market include LG Electronics Inc., Barco N.V., Galaxia Electronics, Daktronics Inc., Toshiba Corporation, Data Display Co. Ltd., Sony Corporation, EKTA Ltd., Electronic Displays Inc., Panasonic Corporation, Leyard Opto-Electronic Company Ltd., Lighthouse Technologies Ltd., and Shenzhen Dicolor Optoelectronics Co. Ltd.
  • These key market players are focusing on collaboration strategy with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
  • The global outdoor LED displays market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global outdoor LED displays market.

Detailed Segmentation:

  1. Global Outdoor LED Displays Market, By Mounted Technology
  • Individually Mounted
  • Surface Mounted
  1. Global Outdoor LED Displays Market , By Display Color
  • Monochrome
  • Tri-color
  • Full Color
  1. Global Outdoor LED Displays Market , By Application
  • LED Billboards
  • Perimeter LED Boards
  • LED Mobile Screen
  • 1 to 30 sq. m.
  • 31 to 60 sq. m.
  • 61 and above sq. m.
  • LED Traffic Lights
  • LED Video Walls
  • Indoor Modular Screens
  • Outdoor Modular Screens
  • Other LED Matrix Displays
  1. Global Outdoor LED Displays Market, By Region
  • North America
  • Latin America
  • Europe
  • APAC
  • Middle East and Africa
  • Company Profiles
    • LG Electronics Inc. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Barco N.V.
    •  Galaxia Electronics
    •  Daktronics Inc.
    • Toshiba Corporation
    •  Data Display Co. Ltd.
    •  Sony Corporation
    •  EKTA Ltd.
    •  Electronic Displays Inc.
    •  Panasonic Corporation
    •  Leyard Opto-Electronic Company Ltd.
    •  Lighthouse Technologies Ltd.
    •   Shenzhen Dicolor Optoelectronics Co. Ltd.

*Browse all the market data tables and figures on “Global Outdoor LED Displays Market- Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Mounted Technology
      • Market Snippet, By Display Color
      • Market Snippet, By Application
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
  4. Global Outdoor LED Displays Market, By  Mounted Technology, 2017-2027  (US$ Million )
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Individually Mounted
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Surface Mounted
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  5. Global Outdoor LED Displays Market, By Display Color, 2017-2027 (US$ Million  )
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Monochrome
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Tri-color
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Full Color
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  6. Global Outdoor LED Displays Market, By Application, 2017-2027 (US$ Million )
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • LED Billboards
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Perimeter LED Boards
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • LED Mobile Screen
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
        • 1 to 30 sq. m.
        • 31 to 60 sq. m.
        • 61 and above sq. m.
    • LED Traffic Lights
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • LED Video Walls
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
        • Indoor Modular Screens
        • Outdoor Modular Screens
    • Other LED Matrix Displays
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  7. Global Outdoor LED Displays Market, By Region, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Mounted Technology, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Display Color, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Mounted Technology, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Display Color, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • APAC
      • Regional Trends
      • Market Size and Forecast, By Mounted Technology, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Display Color, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Mounted Technology, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Display Color, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Mounted Technology, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Display Color, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  8. Competitive Landscape
    • Company Profiles
      • LG Electronics Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Barco N.V.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Galaxia Electronics
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Daktronics Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Toshiba Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Data Display Co. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Sony Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • EKTA Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Electronic Displays Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Panasonic Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Leyard Opto-Electronic Company Ltd.
        •  Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Lighthouse Technologies Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Shenzhen Dicolor Optoelectronics Co. Ltd. LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse market data tables and figures on “Global Outdoor LED Displays Market-forecast to 2027”.

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