Global Outdoor LED Display Market, by Development Type (Installed and Rental), by Application (LED Billboards, Perimeter LED Boards, LED Mobile Screen, LED Traffic Lights, LED Video Walls, and Other LED Matrix Displays), by Mounted Technology (Individually Mounted and Surface-Mounted Outdoor LED Displays), by Color Display (Monochrome, Tri-color, and Full Color Outdoor LED Displays) and by Geography - Insights, Size, Share, Opportunity Analysis, and Industry Forecast till 2025

  • Published On : Oct 2017 |
  • Pages : 250 Pages |
  • Format :  

Outdoor LED Display Market

The global outdoor LED display market is projected to reach over US$ 40 billion by 2025, exhibiting a CAGR of 9.56% over the forecast period (2017 to 2025). The Outdoor LED display market is primarily driven by the innovation and modernization offered by LED lighting systems over incandescent and fluorescent lamps. Additionally, the energy efficiency of LED lights, longer lifetime, HD resolution, good pixel, enhanced physical strength, smaller size, design flexibility, and environment friendly are some factors offering incredible market opportunities for Outdoor LED display manufacturers. Constant new product innovation and integration of advanced technology is a key characteristic of the market, garnering consumer attention.  Rampant growth in demand for screen and display backlighting are expected to offer new growth avenues for the outdoor LED display market.

Increased demand for advertising boards, video walls, stadium screens, perimeter boards, and scoreboards is expected to boost the growth of outdoor LED display market size.

Outdoor LED Display Market Share by Product Type, 2025(%)

outdoor led display market

Source: Source: Coherent Market Insights Analysis, 2017

LED Billboard segment holds the highest market share

Among application type, the LED Billboard segment is estimated to be the leading market in the global Outdoor LED Display Market, due to various features offered such as cost-effectiveness, dynamic content as well as incredible visibility. LED Video wall market is expected to exhibit the highest CAGR during forecast period.

Individually mounted technology segment holds a dominant position

Individually mounted technology segment accounted major market share of the outdoor LED display market in 2016. Growing demand for large screens with high broadcasting distance is expected to boost the growth of this technology. It generates less heat and provides longer life when compared to conventional devices. Additionally, it offers brighter illuminated lighting that is expected to offer better readability compared to conventional billboards.

Surface mounted technology is projected to exhibit the highest CAGR, due to rising demand for energy efficient devices, developing screen dynamics, and low operating costs is likely to boost the growth of outdoor LED display market for various advertisement and sports events.

Full color outdoor LED display segment is expected to be the fastest growing segment

The full color outdoor LED display segment held dominant position in 2016 and is projected to exhibit the highest CAGR over the forecast period. Full color outdoor LED displays have HD resolutions, high quality pixel, good quality animations, and videos. Companies are focused on developing full color outdoor LED displays using surface mounted LED display technology. These displays are extensively used in advertising brands from various industries such as automobile, FMCG, food and beverages, textile, and sports and entertainment. The use of other color display types, such as monochrome and tri-color outdoor LED displays, is expected to grow in applications such as digital signage and scoreboards.

North America accounted for the largest market share

In 2016, North America accounted for the largest share in global outdoor LED display market due to development in semiconductor industry. Bus stops and train stations are expected to observe high deployment of interactive screens due to its energy efficiency, good intensity, good pixel, HD resolution, and longer life span.

Asia Pacific outdoor LED display market is projected to exhibit the highest CAGR during forecast period, because of increasing number of sports activities along with infrastructural development across emerging countries such as India and China. Introduction of new sport events such as Indian Premier League (Cricket), Hockey India League, Indian Badminton League, Pro Kabaddi League, and Indian Super League (Football) are indeed boosting the growth rate of Indian LED display market.

Interactive floor displays specifically designed for the commercial entertainment sector is also expected to witness considerable demand. These floors are available for theme parks, malls, hotels, sports halls, and others. For example, Gulf mall of Qatar has 3D interactive flooring with special effects and product advertisement on digital signs.

The Global Outdoor LED Display market was valued at US$ 16.43 billion in 2016 and is expected to witness a CAGR of 17.1% from 2017 to 2025. Rising consumer requirement for energy-efficient lighting systems, technological innovation, HD resolution, good pixel quality, and brightness are some of the factors augmenting the outdoor LED display market growth.

Market Dynamics

Growing demand for LED displays in outdoor advertisement and broadcasting live events due to improved features of LED displays, rising number of sports events, live concerts, and corporate exhibitions worldwide, are increasing the demand for outdoor LED display, mainly in advertising and sports industries. Additionally, the companies in this market have started providing end-to-end solutions to their customers, including manufacturing the displays to installing them on site and offering after-sale services.

Market Taxonomy

This report segments the global Outdoor LED Display market on the basis of development type, by application type, by end-use industries, by mounted technology, by color display, and by geography. On the basis of development type, the global Outdoor LED Display market is classified into two types which include Installed and Rental. Application type of Outdoor LED Display include LED Billboards, Perimeter LED Boards, LED Mobile Screen, LED Traffic Lights, LED Video Walls, and Other LED Matrix Displays. LED Mobile Screen segment is further divided into three types of screen sizes including 1 to 30 sq.m., 31 to 60 sq.m., and 61 sq.m. and above. LED Video Walls application segment includes two types of screens including Indoor Modular Screens and Outdoor Modular Screens. Mounted Technology segment include Individually Mounted Outdoor LED Displays and Surface-Mounted Outdoor LED Displays. Display Color of Outdoor LED Display System include Monochrome Outdoor LED Displays, Tri-color Outdoor LED Displays, and Full Color Outdoor LED Displays. On the basis of geography, Outdoor LED Display market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East.

Key features of the study:

  • This report provides an in-depth analysis of Outdoor LED Display market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017 – 2025), considering 2016 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global Outdoor LED Display market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans.
  • Key companies covered as a part of this study include Philips Lighting Holding B.V., General Electric Company, Osram Licht AG, Cree, Inc., Eaton Corporation PLC, Hubbell Incorporated, Dialight PLC, Zumtobel Group AG, Syska LED, and Virtual Extension. 
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launch, technology up-gradation, market expansion and marketing tactics
  • The global Outdoor LED Display market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision making through the various strategy matrices used in analyzing the Outdoor LED Display market.

Detail Outdoor LED Display Market Segmentation:

  • Global Outdoor LED Display Market, By Deployment Type:
    • Installed
    • Rental
  • Global Outdoor LED Display Market, By Application Type:
    • LED Billboards
    • Perimeter LED Boards
    • LED Mobile Screen
      • 1 to 30 sq.m.
      • 31 to 60 sq.m.
      • 61 sq.m. and above.
    • LED Traffic Lights
    • LED Video Walls
      • Indoor Modular Screens
      • Outdoor Modular Screens
    • Other LED Matrix Displays
  • Global Outdoor LED Display Market, By Mounted Technology:
    • Individually Mounted Outdoor LED Displays
    • Surface-Mounted Outdoor LED Displays
  • Global Outdoor LED Display Market, By Display Color:
    • Monochrome Outdoor LED Displays
    • Tri-color Outdoor LED Displays
    • Full Color Outdoor LED Displays
  • Global Outdoor LED Display Market, By Geography:
    • North America
      • By Development Type:
        • Installed
        • Rental
      • By Application Type:
        • LED Billboards
        • Perimeter LED Boards
        • LED Mobile Screen
        • LED Traffic Lights
        • LED Video Walls
        • Other LED Matrix Displays
      • By Mounted Technology:
        • Individually Mounted Outdoor LED Displays
        • Surface-Mounted Outdoor LED Displays
      • By Display Color:
        • Monochrome Outdoor LED Displays
        • Tri-color Outdoor LED Displays
        • Full Color Outdoor LED Displays
      • U.S.
      • Canada
    • Europe
      • By Development Type:
        • Installed
        • Rental
      • By Application Type:
        • LED Billboards
        • Perimeter LED Boards
        • LED Mobile Screen
        • LED Traffic Lights
        • LED Video Walls
        • Other LED Matrix Displays
      • By Mounted Technology:
        • Individually Mounted Outdoor LED Displays
        • Surface-Mounted Outdoor LED Displays
      • By Display Color:
        • Monochrome Outdoor LED Displays
        • Tri-color Outdoor LED Displays
        • Full Color Outdoor LED Displays
      • Germany
      • U.K.
      • France
      • Italy
      • Spain
      • Russia
      • Rest of Europe
    • Asia Pacific
      • By Development Type:
        • Installed
        • Rental
      • By Application Type:
        • LED Billboards
        • Perimeter LED Boards
        • LED Mobile Screen
        • LED Traffic Lights
        • LED Video Walls
        • Other LED Matrix Displays
      • By Mounted Technology:
        • Individually Mounted Outdoor LED Displays
        • Surface-Mounted Outdoor LED Displays
      • By Display Color:
        • Monochrome Outdoor LED Displays
        • Tri-color Outdoor LED Displays
        • Full Color Outdoor LED Displays
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
    • Latin America
      • By Development Type:
        • Installed
        • Rental
      • By Application Type:
        • LED Billboards
        • Perimeter LED Boards
        • LED Mobile Screen
        • LED Traffic Lights
        • LED Video Walls
        • Other LED Matrix Displays
      • By Mounted Technology:
        • Individually Mounted Outdoor LED Displays
        • Surface-Mounted Outdoor LED Displays
      • By Display Color:
        • Monochrome Outdoor LED Displays
        • Tri-color Outdoor LED Displays
        • Full Color Outdoor LED Displays
      • Brazil
      • Mexico
      • Rest of Latin America
    • Middle East
      • By Development Type:
        • Installed
        • Rental
      • By Application Type:
        • LED Billboards
        • Perimeter LED Boards
        • LED Mobile Screen
        • LED Traffic Lights
        • LED Video Walls
        • Other LED Matrix Displays
      • By Mounted Technology:
        • Individually Mounted Outdoor LED Displays
        • Surface-Mounted Outdoor LED Displays
      • By Display Color:
        • Monochrome Outdoor LED Displays
        • Tri-color Outdoor LED Displays
        • Full Color Outdoor LED Displays
      • GCC
      • Israel
      • Rest of Middle East
  • Company Profiles
    • Philips Lighting Holding B.V. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • General Electric Company 
    • Osram Licht AG 
    • Cree, Inc. 
    • Eaton Corporation PLC 
    • Hubbell Incorporated 
    • Dialight PLC 
    • Zumtobel Group AG 
    • Syska LED 
    • Virtual Extension
  • Available Customizations
    • Visible Light Communication (VLC)/ Light Fidelity (LI-Fi) Market
    • Global Ambient Lighting Market
    • Global Access Control Market
    • Global Iris Scanning Market

*Browse all the market data tables and figures on "Global Outdoor LED Display Market - Global forecast to 2025”.

Table of Content

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Deployment Type
      • Market Snippet, By Application
      • Market Snippet, By Mounted Technology
      • Market Snippet, By Color Display
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Outdoor LED Display Market, By Deployment Type, 2015 - 2025, (US$ Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Installed
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
    • Rental
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
  5. Global Outdoor LED Display Market, By Applications, 2015 - 2025, (US$ Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • LED Billboards
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
    • Perimeter LED Boards
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
    • LED Mobile Screen
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
        • 1 to 30 sq.m.
        • 31 to 60 sq.m.
        • 61 and above sq.m.
    • LED Traffic Lights
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
    • LED Video Walls
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
        • Indoor Modular Screens
        • Outdoor Modular Screens
    • Other LED Matrix Displays
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
  6. Global Outdoor LED Display Market, By Mounted Technology, 2015 - 2025, (US$ Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Individually Mounted Outdoor LED Displays
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
    • Surface-Mounted Outdoor LED Displays
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
  1. Global Outdoor LED Display Market, By Color Display, 2015 - 2025, (US$ Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Monochrome Outdoor LED Displays
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
    • Tri-color Outdoor LED Displays
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
    • Full Color Outdoor LED Displays
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (US$ Million)
  1. Global Outdoor LED Display Market, By Regions, 2015 - 2025 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • Market Size and Forecast, By Deployment Type, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Application, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Mounted Technology, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Region, 2015 - 2025, (US$ Million)
    • Europe
      • By Country
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By Segment
        • Market Size and Forecast, By Deployment Type, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Application, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Mounted Technology, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Region, 2015 - 2025, (US$ Million)
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Deployment Type, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Application, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Mounted Technology, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Region, 2015 - 2025, (US$ Million)
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Argentina
        • Rest Of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Deployment Type, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Application, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Mounted Technology, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Region, 2015 - 2025, (US$ Million)
    • Middle East & Africa
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segment
        • Market Size and Forecast, By Deployment Type, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Application, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Mounted Technology, 2015 - 2025, (US$ Million)
        • Market Size and Forecast, By Region, 2015 - 2025, (US$ Million)
  1. Company Profiles
      • Philips Lighting Holding B.V. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • General Electric Company 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Osram Licht AG 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Cree, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Eaton Corporation PLC 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Hubbell Incorporated 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Dialight PLC 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Syska LED 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Virtual Extension
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Zumtobel Group AG 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  1. Section
    • References
    • Research Methodology
    • About Us and Sales Contact
    • Available Customized Reports:
        • Visible Light Communication (VLC)/ Light Fidelity (LI-Fi) Market
        • Global Ambient Lighting Market
        • Global Access Control Market
        • Global Iris Scanning Market

*Browse all the market data tables and figures on "Outdoor LED Display Market - Global forecast to 2025”.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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