Pro AV refers to an advanced audio-video system integration used for commercial purposes. Pro AV uses various components such as display components, camera, audio components, computer, controller, room scheduler, companion whiteboard, advanced options such as digital signage, and other supporting accessories. All these components help to improve connectivity and communication between offices of two different locations. Therefore, it is used in various sectors, which include education, government, hospitality/retail, and others. KVM stands for Keyboard, Video and Mouse. KVM switch is a hardware device for controlling multiple computers using one or more sets of mice, keyboards, and video monitors
The global Kvm and Pro Av market is expected to witness significant growth during the forecast period (2021–2027) due increasing use of KVM and PRO AV by enterprises. The demand for KVM and Pro AV solutions is rapidly increasing across the globe, owing to the benefits offered by KVM and Pro AV. Pro AV uses various components such as display components, camera, audio components, computer, controller, room scheduler, companion whiteboard, advanced options such as digital signage, and other supporting accessories. All these components are equipped with internet connectivity in order to streamline the overall process. Whereas KVM devices such as KVM Switches, KVM Extender, KVM Matrix, and others are used to connect and control multiple devices by a single user which helps to efficiently manage the overall system. Due to such benefits provided by KVM and Pro AV solutions, various businesses are adopting KVM and Pro AV solutions.
Furthermore, various multinational companies are adopting new business strategies such as expanding cross-border operations, which help them to capture the international market and expand their global presence. These multinational companies are rapidly adopting Pro AV devices and services, as the use of Pro AV enables company employees to virtually communicate with other employees located at another location. Furthermore, Pro AV also provides features of multiple group meetings at the same time. This reduces the traveling time of employees and company resources. Due to these benefits, Pro AV is rapidly adopted by multinational companies. Thus, increasing demand for Pro AV from multinational companies is expected to propel the global Pro AV market growth during the forecast period.
|Base Year:||2019||Market Size in 2021:||US$ 284,522.3 Mn|
|Historical Data for:||2017 to 2019||Forecast Period:||2021 to 2027|
|Forecast Period 2020 to 2027 CAGR:||10.8%||2027 Value Projection:||US$ 530,700.4 Mn|
Anixter International Inc., AVI Systems Inc, AVI-SPL Inc., CCS Presentation Systems, Ford Audio-Video LLC, Avidex Industries, Herman ProAV, Kramer Electronics, Samsung, Vistacom Inc, Biamp Systems, proAV Limited, Professional Audio Visual Ltd., Cypress Technology Co., Ltd. (CYP), Pro AV Solutions Pty Ltd, Audio Technica, NETGEAR, LG Electronics, Logitech, Sony, Black Box Corporation, Guntermann & Drunck GmbH, Aten International Co., Ltd, Adder Technology Ltd, Rextron
|Restraints & Challenges:||
Global KVM and PRO AV Market - Impact of Coronavirus (Covid-19) Pandemic
The effect of the COVID-19 pandemic remains moderate on the KVM and PRO AV market. This is owing to the fact that in some sectors such as education, healthcare, and others, demand for Pro AV and KVM is higher; however, the demand has decline from industries such as transportation media and entertainment, and government among others. In the education segment, demand for Pro AV and KVM products witnessed a sharp growth during the pandemic, as many educational institutes have shifted to the hybrid education system, in which students can receive face to face training online. In hybrid education, Pro AV products such as cameras, audio devices, and computers can be used to teach and monitor students. Several educational institutes are already opting for hybrid education. For instance, The Wharton School, University of Pennsylvania, a U.S. based higher education providing institute is offering hybrid education during the 2020 Fall semester. Thus, demand for the hybrid education system is gaining popularity and thereby favouring the Pro AV and KVM business.
North America is expected to held dominant position in the global KVM and Pro AV market during the forecast period
North America held dominant position in the global Kvm and Pro Av market in 2021, accounting for 38.0% share in terms of value, followed by Asia Pacific, Europe and Rest of the world.
Figure 1: Global KVM and PRO AV Market Share (%), By Region, 2021
North America is expected to hold dominant position during the forecast period. According to Coherent Market Insights’ analysis, North America market holds dominant position in the global Pro AV and KVM market. This is owing to the increasing adoption of advanced technologies such as Pro AV for enterprise purposes. Multinational companies in the U.S. have emphasize on cross border operations which has positively impacted the global Pro AV and KVM market.
Europe is expected to exhibit significant growth during the forecast period. Europe KVM and Pro AV market is rapidly growing owing to the increasing adoption of Pro AV and KVM products in the healthcare sector. Pro AV products can be used in the healthcare sector in order to provide information about hospitals to the patient, and advanced Pro AV equipped with a camera can help doctors in operations. Thus, considering the increasing demand from the healthcare sector, key market players are offering various products for this sector. For instance, proAV Limited, a UK-based Pro AV solution providing company, offers various Pro AV products for the healthcare market.
Corporate segment is expected to drive the market growth during the forecast period
Among End user, the corporate segment is expected to hold dominant position in the global Kvm and Pro Av market during the forecast period. KVM and Pro AV are used for various applications such as conferences, meetings, and others. Demand for KVM and Pro AV products is growing in multinational corporations as these products enable cross-border communication and services by providing virtual communication platforms. Thus, owing to the increasing demand from the corporate sector, many players in the market are engaging in strategic collaborations in order to offer advanced KVM and Pro AV solutions to clients. For instance, in January 2020, ATEN Technology, Inc., a U.S. subsidiary of ATEN International Co., Ltd., a Taiwan based connectivity solution provider, collaborated with Germany-based engineering and technology company, Robert Bosch GmbH. Through this collaboration, ATEN’s Pro AV and KVM products are integrated with Bosch company’s DCN (Digital Congress Network) Conference System in order to efficiently manage the KVM And Pro AV services in enterprises.
Figure 2: Global KVM and PRO AV Market Value (US$ Mn) Analysis and Forecast and Y-o-Y Growth (%), 2017 - 2027
The global Kvm and Pro Av market was valued at US$ 284,522.3 Mn in 2021 and is expected to reach US$ 530,700.4 Mn by 2027 at a CAGR of 10.8% between 2021 and 2027.
Major players operating in the global Kvm and Pro Av market include Anixter International Inc., AVI Systems Inc, AVI-SPL Inc., CCS Presentation Systems, Ford Audio-Video LLC, Avidex Industries, Herman ProAV, Kramer Electronics, Samsung, Vistacom Inc, Biamp Systems, proAV Limited, Professional Audio Visual Ltd., Cypress Technology Co., Ltd. (CYP), Pro AV Solutions Pty Ltd, Audio Technica, NETGEAR, LG Electronics, Logitech, Sony, Black Box Corporation, Guntermann & Drunck GmbH, Aten International Co., Ltd, Adder Technology Ltd, Rextron.
Pro AV is an advanced audio-video system that enables the seamless communication. Pro AV uses various components such as display components, camera, audio components, computer, controller, room scheduler, companion whiteboard, advanced options such as digital signage, and other supporting accessories. All these components are connected with the internet to provide a seamless experience in meetings and conferences. Due to high-quality communication Pro AV products are used in various industries such as education, hospitality retail, and others.
Pro AV is rapidly adopted in the retail industry, as it provides better opportunities to the business. For instance, an interactive touch display, which enables quick order placing and payment option is used in retail industry. These systems are adopted by various food retail chains such as Domino’s, Burger King, and others. The increasing demand for Pro AV products in the retail and food industry is driving the global Pro AV market growth over the forecast period.
Furthermore, the Pro AV market is expected to grow rapidly in the Asia Pacific region, as emerging economies in Asia Pacific region such as India and China are taking initiatives to provide better quality smart education to students. For instance, according to a report by India Brand Equity Foundation, the government of India took several initiatives such as Pradhan Mantri Gramin Saksharta Abhiyan (in October 2017), skill India (July 2015), and others. Moreover, the K-12 market is rapidly growing in the Asia Pacific region. According to Coherent Market Insights’ analysis, K-12 market is expected to reach 25 billion by the end of 2022. Thus, increasing government initiatives and growing K-12 industry in the Asia Pacific region are expected to provide a lot of opportunities to the key players.
Key features of the study:
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