Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market Overview

Pro AV refers to an advanced audio-video system integration used for commercial purposes. Pro AV uses various components such as display components, camera, audio components, computer, controller, room scheduler, companion whiteboard, advanced options such as digital signage, and other supporting accessories. All these components connectively help to improve the connectivity and communication between offices of two different locations. Therefore, it is used in various sectors, which include education, government, hospitality/retail, and others.

The global Pro AV market was valued at US$ 246.5 Bn in 2019 and is expected to exhibit a CAGR of 11.2% during the forecast period (2020-2027).

Market Dynamics- Drivers

Increasing use of smart learning in education sector is expected to drive growth of the global Pro AV market during the forecast period

Pro AV provides certain features such as interactive multi-touch Ultra HD (4K) screen, multiple wireless screen support, multiple personal computer support, individual activity control, and others. Hence, use of Pro AV technology in the smart learning market is rapidly increasing. The global smart learning market is growing, which will help the Pro AV market to exhibit growth over the forecast period. According to Coherent Market Insights’ analysis, the global smart learning market is expected to rapidly grow from US$ 23.7 billion in 2019 to US$ 65.5 billion by 2027, with CAGR 22.1% during the forecast period 2020-2027. Thus, increasing use of smart learning in the education sector is expected to drive growth of the global Pro AV market during the forecast period.

Statistics:

North America held dominant position in the global Pro AV market in 2019, accounting for 58.7% share in terms of value, followed by ACAP, Europe and North America, Latin America, and MEA respectively.

Figure 1: Global Pro AV Market Share (%), By Region, 2019

Pro AV  | Coherent Market Insights

Market Restraints

High initial investment in Pro AV is expected to hamper the global Pro AV market growth during the forecast period

Pro AV is adopted by many multinational companies across the globe, as it reduces the travel expenses of companies. However, small and medium-sized enterprises hesitate to adopt Pro AV products, as it requires high initial investment.

Furthermore, installation of Pro AV products require a lot of components such as wall-mounted HD TV, high-resolution cameras, various types of audio systems, individual microphones, high-speed servers to manage data, controller, and others, and high skilled technicians to install these components. All these parameters are time-consuming and brings financial strain to enterprises. Thus, high initial investment is expected to hamper the global Pro AV market growth during the forecast period.

Market Trend

The integration of telecommunication applications such as Skype is a major trend in the global Pro AV market

Key players in the market are integrating companies’ Pro AV products with telecommunication applications such as Skype, zoom, and others. This enables key players to provide services across all types of screens such as smartphones, tablets, and smart TV. Furthermore, the integration of telecommunication applications with Pro AV products will reduce the complexity of the user interface, as it does not require any specific training for use. Due to simplicity of operation, key players are providing products equipped with telecommunication applications. For instance, Pro AV Solutions Pty Ltd is providing Pro AV products equipped with Skype for a business tool. Through this product, meeting rooms can be accessed from any device such as laptops, smartphones, and others.

Figure 2: Global Pro AV Market Value (US$ Bn), 2017 - 2027

Pro AV  | Coherent Market Insights

The global Pro AV market was valued at US$ 246.5 Bn in 2019 and is expected to reach a value of US$ 518.26 Bn by 2027 at a CAGR of 11.2% between 2020 and 2027.

Competitive landscape

Key companies operating in the global Pro AV market include Anixter International Inc., AVI Systems Inc., AVI-SPL Inc., CCS Presentation Systems, Diversified, Ford Audio-Video LLC., New Era Technology, Telerent Leasing Corp., Unified Technology Systems, Vistacom Inc., Biamp Systems, proAV Limited, Professional Audio Visual Ltd., and others.

These key market players are focusing on strategic expansions to meet the increasing consumer demand.

Key Developments

  • Key companies in the market are focused on acquisition, in order to gain competitive edge in the market. For instance, in June 2017, Diversified, a U.S.-based AV company, acquired AV Integrator CompView, a U.S.-based AV company. Through this acquisition, Diversified is increasing its presence in the North America region.
  • In August 2017, AVI Systems acquired Dascom Systems Group, a U.S.-based video solution providing company. Through this acquisition, AVI Systems will integrate all video products of Dascom into its AV products.

Pro AV is an advanced audio-video system that enables the seamless communication. Pro AV uses various components such as display components, camera, audio components, computer, controller, room scheduler, companion whiteboard, advanced options such as digital signage, and other supporting accessories. All these components are connected with the internet to provide a seamless experience in meetings and conferences.  Due to high-quality communication Pro AV products are used in various industries such as education, hospitality retail, and others.

Market Dynamics

Pro AV is rapidly adopted in the retail industry, as it provides better opportunities to the business. For instance, an interactive touch display, which enables quick order placing and payment option is used in retail industry. These systems are adopted by various food retail chains such as Domino’s, Burger King, and others. The increasing demand for Pro AV products in the retail and food industry is driving the global Pro AV market growth over the forecast period.

Furthermore, the Pro AV market is expected to grow rapidly in the Asia Pacific region, as emerging economies in Asia Pacific region such as India and China are taking initiatives to provide better quality smart education to students. For instance, according to a report by India Brand Equity Foundation, the government of India took several initiatives such as Pradhan Mantri Gramin Saksharta Abhiyan (in October 2017), skill India (July 2015), and others. Moreover, the K-12 market is rapidly growing in the Asia Pacific region. According to Coherent Market Insights’ analysis, K-12 market is expected to reach 25 billion by the end of 2022. Thus, increasing government initiatives and growing K-12 industry in the Asia Pacific region are expected to provide a lot of opportunities to the key players.

Key features of the study:

  • This report provides an in-depth analysis of the global Pro AV market and provides market size (US$ billion) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players
  • It profiles leading players in the global Pro AV market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered in the global Pro AV market include Anixter International Inc., AVI Systems Inc., AVI-SPL Inc., CCS Presentation Systems, Diversified, Ford Audio-Video LLC, New Era Technology, Telerent Leasing Corp., Unified Technology Systems, Vistacom Inc., Biamp Systems, proAV Limited, Professional Audio Visual Ltd., and others
  • The market players are focusing on strategic collaborations to launch new products to meet the increasing needs and requirements of consumers
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
  • The global Pro AV market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Pro AV market

Detailed Segmentation:

  • Global Pro AV Market, By Type:
    • Products
    • Services
  • Global Pro AV Market, By Distribution Channel:
    • Direct Sales
    • Distributor
  • Global Pro AV Market, By End User:
    • Home Use
    • Commercial
    • Education
    • Government
    • Hospitality/Retail
  • Global Pro AV Market, By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
  • Company Profiles
    • Anixter International Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • AVI Systems Inc.
    • AVI-SPL Inc.
    • CCS Presentation Systems
    • Diversified
    • Ford Audio-Video LLC
    • New Era Technology
    • Telerent Leasing Corp.
    • Unified Technology Systems
    • Vistacom Inc.
    • Biamp Systems
    • proAV Limited
    • Professional Audio Visual Ltd.

*Browse all the market data tables and figures on “Global Pro AV Market- Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By End User
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New System Launch/Approval
  4. Global Pro AV Market, By Type, 2017-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • Products
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Services
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  5. Global Pro AV Market, By Distribution Channel, 2017-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • Direct Sales
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Distributor
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  6. Global Pro AV Market, By End User, 2017-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • Home Use
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Commercial
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Education
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Government
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Hospitality/Retail
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  7. Global Pro AV Market, By Region, 2017-2027  (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2019 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By End User, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By End User, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By End User, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By End User, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Distribution Channel, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By End User, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  8. Competitive Landscape
    • Company Profiles
      • Anixter International Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • AVI Systems Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • AVI-SPL Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • CCS Presentation Systems
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Diversified
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Ford Audio-Video LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • New Era Technology
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Telerent Leasing Corp.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Unified Technology Systems
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Vistacom Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Biamp Systems
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • proAV Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Professional Audio Visual Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  9. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

*Browse XX market data tables and XX figures on “Global Pro AV Market - Forecast to 2027”.

Frequently Asked Questions

The global Pro AV market size was valued at US$ 246.5 billion in 2019 and is estimated to exhibit a CAGR of 11.2% between 2020 and 2027.
Products segment held the major market share in 2019, owing to increasing use of smart learning in the education sector.
Major factors driving growth of the global Pro AV market are increasing use of smart learning in the education sector and rising demand for Pro AV from multinational companies.
Major factor hampering growth of the Pro AV market include high initial investment required for Pro AV.
APAC region held the largest market share in the Pro AV market.
Some of the key players operating in the market are Anixter International Inc., AVI Systems Inc., AVI-SPL Inc., CCS Presentation Systems, Diversified, Ford Audio-Video LLC., New Era Technology, Telerent Leasing Corp., Unified Technology Systems, Vistacom Inc., Biamp Systems, proAV Limited, Professional Audio Visual Ltd., and others.
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