SNOW BOOTS MARKET ANALYSIS

The Global Snow Boots Market is projected to reach around US$ 2,860.7 Million by the end of 2030, in terms of revenue, growing at CAGR of 4.5% during the forecast period (2023-2030).

Global Snow Boots Market: Growth Drivers

• Snow boots are considered favorable because of its various advantages over winter boots and rainy boots: Snow boots are considered favorable because of its various advantages over winter boots and rainy boots. Unlike winter boots, snow boots are water-resistant. Snow boots consist of snow gaiters and tight cuffs, which are responsible for preventing the entry of snow and water (after melting) into the boot and help keep the feet dry. Walking through the deep snow requires boots with more protection. Snow boots are made with an extended height, much above the ankle, for extra comfort. The bottom of the boots is made with rubber, which provides 100% water-proof insulation and makes the boot easy to clean. The upper boot material is made of leather or linen, which helps keep the feet warm.

Figure 1. Global Snow Boots Market Share (%) in terms of Value, By Region, in 2022

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Global Snow Boots Market: Restraints

Climate change and global warming have impacted snowfall across regions.

• Climate change and global warming have impacted snowfall across regions. For instance, according to the U.S. Environmental Protection Agency (U.S.EPA), the rate of change in total snowfall from 1930 to 2007 at 419 weather stations declined in the country. Approximately 57% of stations have witnessed a decrease in precipitation in the form of snow, with an average decline rate of 0.19% per year.
• The decrease of snowfall would eventually affect the demand for snow boots. Rainy boots can be used in rainy and wet conditions and are relatively cheaper than snow boots. Thus, the availability of water-resistant rain boots and decrease in snowfall are some restraints that may hamper the market demand Global Snow Boots Market to some extent.

Market Opportunity:

The rise in the production capacity of snow boots is a vital factor responsible for the upliftment of the market growth. The rise in the rapid emergence of organized sales channels, such as hypermarkets, supermarkets and specialty stores, for the distribution of snow boots; rise in the e-commerce, which has become one of the fastest-growing platforms for the advertisement of products; and rise in the demand from emerging economies are some of the prime factors, among others, driving the snow boots market. Moreover, rise in the research and development activities in the market and rise in the technological advancements and modernization in the production techniques will further create new opportunities for the global snow boots market over the forecast period.

Market Trends

Consistent product launches in accordance with research and development in order to make the product more consumer-friendly is a key trend adapted by manufacturers to increase their market growth. For instance, in November 2021, Canada Goose, a Canada-based leading manufacturer of extreme weather outerwear, entered the snow boots market by launching its first ever ‘Snow Mantra Boot’. Snow Mantra boots are snow boots with advanced features such as insulated liner molds to give a proper fit along with an insulated lining inspired by the brand’s warmest coat, the Snow Mantra Parka. The boots also come with draw cords and cord locks to provide quick adjustments, along with variable lacing modes, and the inbuilt water-proof membrane creates a 100% sealed barrier. These specifications make the Snow Mantra boots a perfect candidate to be used in environments with extreme temperature conditions. Such product developments and launches will boost the demand for snow boots.

Global Snow Boots Market - Impact of Coronavirus (COVID-19) Pandemic

The halt in production and manufacturing activities affected the sales of snow boots gradually around the globe. The fast spreading of the COVID-19 virus created a panic around the world, for which the governments imposed strict lockdown and social distancing measures. The lockdown observed a huge decline in the production of footwear across industries. The social distancing measures and the closing of tourist places subsequently caused a decline in demand for snow boots.

For instance, according to Tata International Limited, for the month of March in 2020, sales of footwear and clothing fell by 67.4% in shops and stores that were not equipped with e-commerce platforms. 

Figure 2. Global Snow Boots Market Share (%) in terms of Value, By Product Type, in 2022

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Global Snow Boots Market: Recent Developments

• In 2021, Canada goose expanded its product portfolio to include winter boots and launched its first winter boots. The company is also looking to expand its customer base through such strategies.

Global Snow Boots Market Share (%) in terms of Value, By Region, in 2022

• North America held a dominant position in the global snow boots market in 2020, accounting for 40% shares in terms of volume, followed by Europe and Asia Pacific, respectively.  

Global Snow Boots Market: By Product Type

• On the basis of the product type segment in 2022 has accounted for the largest market share of 40% in terms of value.

Global Snow Boots Market: Key Companies

• The key companies operating in the market are Adidas AG, Nike, Inc., Columbia Sportswear Company, Honeywell International Inc., Puma SE, New Balance Athletics, Michael Kors Holdings Ltd,  Jack Wolfskin GmbH & Co, Bata Limited, Deichmann SE, Deckers Outdoor Corporation, The Aldo Group, and Skechers U.S.A.

*Definition: Snow boots are specially designed for those who usually spend a lot of time in snowy, muddy conditions, for instance, mountain trekkers, inhabitants of very high snowfall regions, workers on road construction projects, and others. Farmers find snow boots useful to work in muddy fields throughout the variable seasons of the year. It is very difficult to walk and make your way through snow-covered paths. Snow boots make it easier to tread through the bulky snow clusters and keep your feet warm and dry. Snow boots come in a wide size range for men, women, and kids. Snow boots help in keep the feet warm, avoid water entrainment in the shoes, and thus keep the feet safe from developing any frostbite