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Key Developments

  • In September 2023, Crayola announced a new licensing agreement with BrightColors, LLC, to expand its Crayola Experience venues in the U.S. over the next five years. This partnership aims to open a minimum of five new Crayola Experience venues, doubling the brand's presence in the country. BrightColors, an operating subsidiary of Good Vibrations Holding Co., has extensive experience in the leisure, attraction, and retail industries
  • In October2023, Crayola Announces with Max-Matching Entertainments First International Expansion Deal for Its Family Attraction Business
  • In November 2023, Faber-Castell recently acquired Robert E. Huber GmbH, a well-known manufacturer of precision mechanical products and components specializing in high-quality writing instruments and accessories. This acquisition is a strategic move by Faber-Castell to strengthen its position in the premium writing instruments market and expand its range of high-quality products.
  • Royal Talens, a company thatspecializes in art materials, acquired Twinery Paint Company in September 2021 to enhance its position in North America. This strategic acquisition provided Royal Talens access to Twinery's distribution channels in the U.S. and Canada. It expanded Royal Talens' offerings to include Twinery's renowned line of tempera and acrylic paints, popular with teachers and art specialists

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