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Market Size and Trends

Global tempera paint market is estimated to be valued at USD 4.39 Bn in 2024 and is expected to reach USD 6.38 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

Tempera Paint Market Key Factors

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Global tempera paint market is expected to witness growth steadily over the forecast period. Rising interest in arts and crafts as a form of stress relief and hobby is driving more people to engage with products like tempera paint. As developing economies prioritize arts in elementary school curriculum, these are adopting tempera paint for classroom art projects, this is further fueling the market growth. However, increasing popularity of acrylic paints poses a threat to tempera paint market growth.

Growing interest in arts and crafts activities

More parents and children have started engaging in arts and crafts like painting, sketching, and coloring during the pandemic. With social distancing norms and lockdowns in place, indoor hobbies became quite popular as these provided enjoyment and relaxation within the safe confines of one's home. Tempera paint is a very commonly used material for arts and crafts projects involving painting as its water-based, non-toxic formulation makes it safe for use by both children and adults. Additionally, tempera paints are inexpensive and easy to procure which has further contributed to their rising popularity. The lockdowns forced families to find constructive ways to spend more time together at home. Arts and crafts using tempera paints emerged as a favorite option. Whether it was painting on canvas, making crafts, decorating cards or gifts, or engaging in other creative projects, tempera paint offered endless possibilities. Even after restrictions eased in many regions, the habit stayed as families enjoyed bonding over artistic pursuits. School closure led to loss of in-person art classes for many young ones, pushing parents to encourage painting and drawing at home using kid-friendly tempera paints. The growing clamor for simple artistic hobbies and activities that anybody can easily take up is expected to keep demand for tempera paints rising steadily.

Rising adoption of DIY trends

The DIY or Do-It-Yourself trend has been on an upswing in recent times. More consumers are drawn towards creative, hands-on hobbies that allow them to design and make things from scratch. Be it home decoration projects, gifts for loved ones, or other handmade creations, tempera paints have become a go-to material. DIY trend has increasingly moved from just up cycling to include decorative painting, crafting, and personalization. The convenience of using kid-safe, water-soluble, quick-drying tempera paints encourages many to experiment with DIY projects involved surface decoration and customization. Tempera paints allow colorful, mess-free expression of creativity for decorators of all skill levels. Growing preference for hand-crafted, personalized belongings is expected to boost demand for tempera paints meant for DIY artwork and makerspace projects.

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