Text Analytics Market by Deployment Model (Cloud, On-Premises), Application (Competitive Intelligence, Customer Relationship Management, Predictive Analytics, Fraud Detection and Brand Reputation), Organization Size (Small and Medium Enterprises and Large Enterprises), End Users (Banking, Financial Services, Insurance, Retail, E-Commerce, Telecommunications and Information Technology), and Geography - Global Trends and Forecast to 2025

Global Text Analytics Market

Text analytic is a process which is used to extract the insights from unstructured text. This insights help organizations to measure the customer expectations, product description, and also to understand the market trend. The increasing high volume and variety of data in feedback channels become one of the major drivers for the growth of text analytics market. The increasing data on feedback channels provides wealth information to the companies to analyze their customer demand. To improve their business process and customer experience, the companies are increasingly turning to text analytics to extract the insights from unstructured text generated by social media post, open-end survey questions and many more.                 

The increasing demand for insights from social media content become one of the major drivers for the growth the market

Increasing stiff competition have forced companies to understand the demand of their customers and market trend. Text analytics help the companies to find real insights of the market by analyzing data which is present on social media websites in the form of comments, posts, tweets, photos, and many more. This help companies to extract the real insights regarding customer experience, product description and many more. In addition, the increasing data on social media fuel the demand for text analytics in various organizations. For instance, Facebook, Instagram, YouTube, LinkedIn are some of the major player of the social media industry. In sixty seconds, on YouTube near 27,000 videos are watched, around 3 million posts are shared on Facebook, nearly 430,000 tweets are posted on Twitter and around 120 new users are registered on LinkedIn.  Hence, increasing data on social media channel fuels the demand of the text analytics market.   

The global text analytics market was valued at US$ 3,031.5 million in 2016 and is estimated to witness a CAGR of 17.7% over the forecast period.

The customer relationship management application holds the dominant position in the text analytics market

On the basis of application, the text analytics market is diversified into brand reputation, competitive intelligence, customer relationship management, fraud detection, and predictive analytics. The customer relationship management application held a dominant position in the market in 2016, owing to high focus on customer engagement and increasing adoption by small and medium enterprises, fuels the customer relationship management application in text analytics market.     

Figure. Global Text Analytics Market, By Geography

text analytics market

Source: Coherent Market Insights Analysis

North America holds a dominant position in the global text analytics market

According to Coherent Market Insights, North America held the dominant position in the global text analytics market in 2016, valued US$ 1045 million and  is projected to reach US$ 4,237.6 million by 2025, with a CAGR of 16.9% over the forecast period. The U.S. and Canada are the major countries driving growth of the text analytics market in North America region. This is owing to factors such as dominance of digitalization and high presence of leading companies, provides the dominant position to the market in the region. Moreover, Asia Pacific text analytic market is projected to exhibit largest CAGR of 19.1% over the forecast period. India, China, and Japan are some of the major countries which drives the growth of this market in Asia Pacific region. This is due to factors such as increasing economy and rising online business industry, which fuels the text analytics market in the region.

The text analytics is a process of converting the unstructured data into meaningful data which help companies to understand the customer experience, market trend, and product description. Global text analytics market has generated revenue of US$ 3,031.5 million in 2016 and is projected to reach US$ 13,060.4 million by 2025, exhibiting  CAGR of 17.7%.

Market Dynamics

The increasing demand for insights from unstructured data, rising adoption of predictive analytics by various business, growing requirement for social media analytics and changing business trends are some of the key drivers which fuels growth of the text analytics market. Moreover, the rising significance of IoT and big data in analytics, provides the growth opportunity platform to the market. In addition, lack of skilled workforce and awareness are the major challenge which hinders the growth of the text analytics market.                    

Market Taxonomy

This report segments the global text analytics market on the basis of deployment model, application, organization size, end users, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into competitive intelligence, customer relationship management, predictive analytics, fraud detection, and brand reputation. Based on organization size, the market is segmented into small, medium, and large enterprises. Based on end users, the market is segmented into banking, financial services, and insurance, retail and e-commerce, government and defense, healthcare and life sciences, manufacturing, telecommunications, and information technology. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed on the basis of market findings across major countries in these regions for a macro-level understanding of the market.

Key features of the study:

  • This report provides an in-depth analysis of the text analytics market with market size (US$ Million) and CAGR (%) over the forecast period: 2017 – 2025, considering 2016 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provide key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global text analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
  • Key companies covered as a part of this study include SAP SE, International Business Machines Corporation, SAS Institute, Inc., Opentext Corporation, Clarabridge, Inc., Bitext Innovations S.L., Lexalytics, Inc., Megaputer Intelligence, Inc., Luminoso Technologies, Inc., and Knime.Com AG
  • Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics
  • Various strategy matrices used in analyzing the text analytics market would provide stakeholders vital inputs to make strategic decisions accordingly

Detailed Segmentation:

  • Global Text Analytics Market, By Deployment Model:
    • Cloud
    • On-Premises
  • Global Text Analytics Market, By Application:
    • Competitive Intelligence
    • Customer Relationship management
    • Predictive Analytics
    • Fraud detection
    • Brand Reputation
  • Global Text Analytics Market, By Organisation Size:
    • Small and Medium Enterprises
    • Large Enterprises
  • Global Text Analytics Market, By End Users:
    • Banking, Financial Services, and Insurance 
    • Retail and Ecommerce
    • Government and Defense 
    • Healthcare and Life Sciences
    • Manufacturing 
    • Telecommunications and Information Technology
    • Others
  • Global Text Analytics Market, By Geography:
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segmentation
        • By Deployment Model:
          • Cloud
          • On-Premises
        •  By Application:
          • Competitive Intelligence
          • Customer Relationship management
          • Predictive Analytics
          • Fraud detection
          • Brand Reputation
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Banking, Financial Services, and Insurance 
          • Retail and Ecommerce
          • Government and Defense 
          • Healthcare and Life Sciences
          • Manufacturing 
          • Telecommunications and Information Technology
          • Others
    • Europe
      • By Country
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By Segmentation
        • By Deployment Model:
          • Cloud
          • On-Premises
        •  By Application:
          • Competitive Intelligence
          • Customer Relationship management
          • Predictive Analytics
          • Fraud detection
          • Brand Reputation
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Banking, Financial Services, and Insurance 
          • Retail and Ecommerce
          • Government and Defense 
          • Healthcare and Life Sciences
          • Manufacturing 
          • Telecommunications and Information Technology
          • Others
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segmentation
        • By Deployment Model:
          • Cloud
          • On-Premises
        •  By Application:
          • Competitive Intelligence
          • Customer Relationship management
          • Predictive Analytics
          • Fraud detection
          • Brand Reputation
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Banking, Financial Services, and Insurance 
          • Retail and Ecommerce
          • Government and Defense 
          • Healthcare and Life Sciences
          • Manufacturing 
          • Telecommunications and Information Technology
          • Others
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
      • By Segmentation
        • By Deployment Model:
          • Cloud
          • On-Premises
        •  By Application:
          • Competitive Intelligence
          • Customer Relationship management
          • Predictive Analytics
          • Fraud detection
          • Brand Reputation
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Banking, Financial Services, and Insurance 
          • Retail and Ecommerce
          • Government and Defense 
          • Healthcare and Life Sciences
          • Manufacturing 
          • Telecommunications and Information Technology
          • Others
    • Africa
      • By Country
        • South Africa
        • Central Africa
        • North Africa
      • By Segmentation
        • By Deployment Model:
          • Cloud
          • On-Premises
        •  By Application:
          • Competitive Intelligence
          • Customer Relationship management
          • Predictive Analytics
          • Fraud detection
          • Brand Reputation
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Banking, Financial Services, and Insurance 
          • Retail and Ecommerce
          • Government and Defense 
          • Healthcare and Life Sciences
          • Manufacturing 
          • Telecommunications and Information Technology
          • Others
    • Middle East
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segmentation
        • By Deployment Model:
          • Cloud
          • On-Premises
        •  By Application:
          • Competitive Intelligence
          • Customer Relationship management
          • Predictive Analytics
          • Fraud detection
          • Brand Reputation
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Banking, Financial Services, and Insurance 
          • Retail and Ecommerce
          • Government and Defense 
          • Healthcare and Life Sciences
          • Manufacturing 
          • Telecommunications and Information Technology
          • Others
  • Company Profiles
      • SAP SE
        • Company Overview*
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • International Business Machines Corporation
      • SAS Institute, Inc.
      • Opentext Corporation
      • Clarabridge, Inc.
      • Bitext Innovations S.L.
      • Lexalytics, Inc.
      • Megaputer Intelligence, Inc.
      • Luminoso Technologies, Inc.
      • Knime.Com AG

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Content

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Deployment Model
      • Market Snippet By Organisation Size
      • Market Snippet By End Users
      • Market Snippet By Application
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Epidemiology/Prevalence/Incidence
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Text Analytics Market, By Deployment Model, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Cloud
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • On-Premises
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  5. Global Text Analytics Market, By Organisation Size, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Small and Medium Enterprises
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  6. Global Text Analytics Market, By End Users, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Banking, Financial Services, and Insurance 
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Retail and Ecommerce
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Government and Defense 
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Healthcare and Life Sciences
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Manufacturing 
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Telecommunications and Information Technology
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  7. Global Text Analytics Market, By Application, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Competitive Intelligence
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Customer Relationship management
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Predictive Analytics
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Fraud detection
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Brand Reputation
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  8. Global Text Analytics Market, By Regions, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
    • North America
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • U.S.
        • Canada
    • Europe
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
    • Latin America
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
    • Africa
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • South Africa
        • Central Africa
        • North Africa
    • Middle East
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
  9. Competitive Landscape
    • Company Profiles
      • SAP SE
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • International Business Machines Corporation
      • SAS Institute, Inc.
      • Opentext Corporation
      • Clarabridge, Inc.
      • Bitext Innovations S.L.
      • Lexalytics, Inc.
      • Megaputer Intelligence, Inc.
      • Luminoso Technologies, Inc.
      • Knime.Com AG
    • Analyst Views
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on "Text Analytics (CGM) Market - Global forecast to 2025”.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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