Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

U.S. Men’s Underwear Market 2017–2027

Men’s underwear is apparel that is basically worn to protect the genital of men. They are intimate clothes and helps to avoid the exposing of privates while maintaining hygiene. Moreover, underwear helps to keep the private dry as they easily get moist and it also helps to protect the genital of men by giving them the proper shapes they required. Furthermore, they prevent the damages of outer clothes from being damaged and dirty. Briefs, boxer brief, trunks, and boxers are some of the types of men's underwear. They are produced by using different materials such as cotton, polyester, modal, and nylon. There are different types of underwear available in the market however breathable underwear hemp underwear, linen underwear, organic cotton underwear, and other natural fabric underwear are gaining huge demand.

The U.S. men’s underwear market is projected to surpass US$ 6.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 6.1% during the forecast period (2019 to 2027).

Drivers

Growing awareness regarding personal hygiene among the male population of the U.S. is expected to propel the market growth over the forecast period. Moreover, a growing young population who are more active and play sports games and go to gyms prefer wearing functional underwear as they have various advantages as compared to traditional intimate apparel. This is expected to accelerate market growth over the forecast period.

The growing household income of the population in the U.S. is expected to foster market growth. According to the Data USA, in 2018, the United States had a population of 327 million people with a median age of 38.2 and a median household income of US$ 61,937. Between 2017 and 2018 the population of the United States grew from 326 million to 327 million, a 0.445% increase, and its median household income grew from US$ 60,336 to US$ 61,937, a 2.65% increase. Hence, an increase in household income is projected to fuel the men’s underwear market in the country.

Regionally, Northeast region dominated the U.S. men’s underwear market in 2018, reporting 40% market share in terms of revenue, followed by West and South regions, respectively.

Figure 1. U.S. Men’s Underwear Market, Revenue Share (%), By Regions, 2018

U.S. Men’s Underwear  | Coherent Market Insights

Market Restraints

Intense competition among U.S. manufacturers due to the high presence of global and local intimate apparel manufacturers is expected to hinder the market growth. Many luxury and clothing brands entering this market in order to gain high profits, quick return on investment in a fast-growing market which is creating high competition in the market. This is expected to hinder the market growth.

High brand loyalty in the U.S. men’s underwear market due to which consumers are reluctant to switch to newer brands. This is expected to hamper the market growth. As this is creating problems for a newer brand that are entering into the market. This will hamper market growth in the near future.

Market Opportunities

Emerging mono-brand outlets in the region are projected to provide enormous growth opportunities over the forecast period. According to the Coherent Market Insights analysis, Jockey International focuses on making substantial investments in mono-brand outlets in order to drive product sales. The company has been offering product lines through numerous mono-brand outlets and channels worldwide since 1995.

An increasing number of Start-ups in the region in order to establish a foothold in the market is augmenting the market growth. According to the Coherent Market Insights analysis, Ampere – a U.S. based firm – provides quality luxury lingerie designed in-house. The company’s objective is to cater to every challenge faced by customers in finding a proper fit with regard to bras and to significantly mark its presence in the U.S. intimate apparel market.

Figure 2. U.S. Men’s Underwear Market – Opportunity Analysis

U.S. Men’s Underwear  | Coherent Market Insights

Market Trends

The rising popularity of boxers among men in the region due to its comforts is expected to be a major trend. For instance, in February 2020, NUBIAN SKIN, the hosiery and lingerie brand for melanin-rich skin tones has launched a range of nude underwear for men. The new collection ‘COCOA by NS’ offer men’s boxers in four shades which includes Cafe au lait, Caramel, Cinnamon and Berry. Therefore, the growing popularity of boxer is expected to augment the market growth.

Many manufacturers are adopting smart strategies such as partnership and collaborating for promoting their brands is expected to foster the market growth in the U.S. For instance, in April 2019, Nike and PVH Corp. announced a new partnership to distribute Nike-branded men's underwear around the globe. The two companies revealed a new licensing agreement to distribute Nike-branded men’s undies around the globe.

Figure 3. U.S. Men’s Underwear Market, Revenue Share (%), By Distribution Channel, in 2018

U.S. Men’s Underwear  | Coherent Market Insights

On the basis of distribution channel, mass merchant dominated the U.S. Men’s Underwear market in 2018 with around 66% of market share in terms of revenue, followed by others and online store, respectively.

Competitive Section

Key players operating in the U.S. men’s underwear market are Hanes Brands Inc., Philips-Van Heusen Corporation American eagle outfitter Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc.

Few Recent Developments

Hanesbrands Inc.

  • In January 2015, Hanesbrands expanded its hosiery manufacturing plant based in Clarksville, Arkansas, and invested US$ 1.5 Million on research and development of new innerwear products
  • In April 2015, Hanesbrands completed the acquisition of Knights Apparel – a leading seller of licensed Collegiate Logo Apparel in the mass retail channel

Underwear is type of the intimate apparel which is normally underneath other clothing. These apparels are available in market in five general types such as regular briefs, boxer briefs, boxer shorts, trunks, and thongs. They also serve other purposes such as to enhance visual appearance, aesthetic appeal and are considered highly fashionable.

Market Dynamics

The U.S. men’s underwear market has witnessed significant growth in recent past years, owing to the changing consumer preferences across the globe. Shifting consumer preferences owing to rise in spending on personal fashion to align with the improving fashion trends over the years. Furthermore, growing concerns over the fabric used in manufacturing of underwear is expected to drive the market growth during the forecast period.

On the basis of distribution channel, U.S. Men’s underwear market can be segmented into mass merchant, mono-brand outlet, pharmacy store, online store, and others. Companies involved in production of underwear provides their products in various segments such as price, age group, sizes, price and category according to the consumer preferences.

Key features of the study:

  • This report provides in-depth analysis of U.S. men’s underwear market size (US$ Billion and Million Units), and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the U.S. men’s underwear market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plant
  • Key companies covered as a part of this study includes Hanes Brands Inc., Philips-Van Heusen Corporation American eagle outfitter Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc.
  • Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
  • The U.S. men’s underwear market report caters to various stakeholders in this industry including investors, suppliers, U.S. men’s underwear manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analysing the U.S. men’s underwear market

Detailed Segmentation:

  • U.S. men’s underwear Market, By Category:
    • Regular Brief
    • Boxer Brief
    • Boxer Shorts
    • Trunks
    • Thongs
  • U.S. men’s underwear Market, By Distribution Channel:
    • Mass Merchant
    • Mono-brand Outlet
    • Pharmacy Store
    • Online Store
    • Others
  • U.S. men’s underwear Market, By Price Range:
    • US$1-9
    • US$10-19
    • US$20-29
    • US$30 and above
  • U.S. men’s underwear Market, By Age Group:
    • Age Group 15-25
    • Age Group 26-35
    • Age Group 36-45
    • Age Group 46-55
    • Age Group 56-65
    • Age Group 65+
  • U.S. men’s underwear Market, By Price:
    • Premium
    • Mid
    • Low
  • U.S. men’s underwear Market, By Size:
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  • U.S. men’s underwear Market, By Region:
    • Northeast
      • By Category
        • Regular Brief
        • Boxer Brief
        • Boxer Shorts
        • Trunks
        • Thongs
      • By Distribution Channel
        • Mass Merchant
        • Mono-brand Outlet
        • Pharmacy Store
        • Online Store
        • Others
      • By Price Range
        • US$1-9
        • US$10-19
        • US$20-29
        • US$30 and above
      • By Age Group
        • Age Group 15-25
        • Age Group 26-35
        • Age Group 36-45
        • Age Group 46-55
        • Age Group 56-65
        • Age Group 65+
      • By Price
        • Premium
        • Mid
        • Low
      • By Size
        • XS
        • S
        • M
        • L
        • XL
        • XXL
        • XXXL
    • Midwestern 
      • By Category
        • Regular Brief
        • Boxer Brief
        • Boxer Shorts
        • Trunks
        • Thongs
      • By Distribution Channel
        • Mass Merchant
        • Mono-brand Outlet
        • Pharmacy Store
        • Online Store
        • Others
      • By Price Range
        • US$1-9
        • US$10-19
        • US$20-29
        • US$30 and above
      • By Age Group
        • Age Group 15-25
        • Age Group 26-35
        • Age Group 36-45
        • Age Group 46-55
        • Age Group 56-65
        • Age Group 65+
      • By Price
        • Premium
        • Mid
        • Low
      • By Size
        • XS
        • S
        • M
        • L
        • XL
        • XXL
        • XXXL
    • South
      • By Category
        • Regular Brief
        • Boxer Brief
        • Boxer Shorts
        • Trunks
        • Thongs
      • By Distribution Channel
        • Mass Merchant
        • Mono-brand Outlet
        • Pharmacy Store
        • Online Store
        • Others
      • By Price Range
        • US$1-9
        • US$10-19
        • US$20-29
        • US$30 and above
      • By Age Group
        • Age Group 15-25
        • Age Group 26-35
        • Age Group 36-45
        • Age Group 46-55
        • Age Group 56-65
        • Age Group 65+
      • By Price
        • Premium
        • Mid
        • Low
      • By Size
        • XS
        • S
        • M
        • L
        • XL
        • XXL
        • XXXL
    • West
      • By Category
        • Regular Brief
        • Boxer Brief
        • Boxer Shorts
        • Trunks
        • Thongs
      • By Distribution Channel
        • Mass Merchant
        • Mono-brand Outlet
        • Pharmacy Store
        • Online Store
        • Others
      • By Price Range
        • US$1-9
        • US$10-19
        • US$20-29
        • US$30 and above
      • By Age Group
        • Age Group 15-25
        • Age Group 26-35
        • Age Group 36-45
        • Age Group 46-55
        • Age Group 56-65
        • Age Group 65+
      • By Price
        • Premium
        • Mid
        • Low
      • By Size
        • XS
        • S
        • M
        • L
        • XL
        • XXL
        • XXXL
  • Company Profiles
    • Hanes Brands Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Philips-Van Heusen Corporation
    • American eagle outfitter Inc.
    • Ralph Lauren Corporation
    • Jockey International Inc.
    • Gildan Activewear Inc.

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Category
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Price Range
      • Market Snippet, By Age Group
      • Market Snippet, By Price
      • Market Snippet, By Size
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. U.S. Men’s Underwear Market, By Category, 2017 - 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Regular Brief
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Boxer Brief
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Boxer Shorts
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Trunks
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Thongs
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
  5. U.S. Men’s Underwear Market, By Distribution Channel, 2017 - 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Mass Merchant
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Mono-brand Outlet
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Pharmacy Store
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Online Store
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
  6. U.S. Men’s Underwear Market, By Price Range, 2017 - 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • US$1-9
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • US$10-19
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • US$20-29
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • US$30 and above
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
  7. U.S. Men’s Underwear Market, By Age Group, 2017 - 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Age Group 15-25
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Age Group 26-35
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Age Group 36-45
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Age Group 46-55
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Age Group 56-65
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Age Group 65+
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
  8. U.S. Men’s Underwear Market, By Price, 2017 - 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Premium
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Mid
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • Low
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
  9. U.S. Men’s Underwear Market, By Size, 2017 - 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • XS
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • S
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • M
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • L
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • XL
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • XXL
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
    • XXXL
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Million Units)
  10. U.S. Men’s Underwear Market, By Region, 2017- 2027 (US$ Billion and Million Units)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • Northeast
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
      • Region Trends
        • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price Range, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Size, 2017- 2027 (US$ Billion and Million Units)
    • Midwestern 
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
      • Region Trends
        • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price Range, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Size, 2017- 2027 (US$ Billion and Million Units)
    • South
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
      • Region Trends
        • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price Range, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Size, 2017- 2027 (US$ Billion and Million Units)
    • West
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
      • Region Trends
        • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price Range, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Price, 2017- 2027 (US$ Billion and Million Units)
        • Market Size and Forecast, By Size, 2017- 2027 (US$ Billion and Million Units)
  11. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • Hanes Brands Inc.*
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Philips-Van Heusen Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • American eagle outfitter Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Ralph Lauren Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jockey International Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Gildan Activewear Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 30 market data tables* and 25 figures* on "U.S. Men’s Underwear Market” – global forecast to 2027

Frequently Asked Questions

The market for U.S. Men’s Underwear is forecast to surpass US$ 6.2 billion by 2027 witnessing a CAGR of 6.1% between 2019 and 2027.
Surge in growth of the disposable income of the population and shifting consumer preferences with the changes in the fashion trends is fuelling the demand growth, indirectly driving the market for U.S. Men’s Underwear.
The U.S. Men’s Underwear market has been segmented by category, distribution channel, price range, age group, price and size5 major regions.
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