Aekyung Industrial said its cosmetics brand Signic would start selling on TikTok Shops to grow awareness in the U.S. Signic is now available on TikTok Shops so it can stay on top of global beauty trends and better connect with Gen Z consumers in the U.S. who love K-beauty.
With the launch of the TikTok shop, Signic is attracting communication with consumers by introducing a number of TikTok content using the Plumping Jelly Seeding Kit.
Through TikTok-friendly visuals, it will expand communication where consumers participate together through challenge campaigns, content collaboration, and strengthening local influencer partnerships.
Signic is a performance-driven brand that combines proprietary technologies and tailored ingredients. It aims to raise awareness in the U.S. with the tagline ‘Light up skin’s green light.’
In order to further support its U.S. push, Signic will roll out limited-edition bundles as well as seasonal collections exclusively on TikTok Shops, creating urgency and buzz among early adopters. It also plans to localize content with U.S. skincare trends and consumer preferences, while providing TikTok-only promotions along with giveaways to bolster trial. The brand will monitor real-time engagement metrics to adapt offers quickly and fine-tune its product lineups based on feedback.
Executive Statement
According to a Signic official, they will form consumer content that shares experiences in product reviews beyond simple product sales and expand brand awareness in the U.S. through TikTok-centered marketing.