Amplitude has introduced the AI Visibility platform to help marketers track and understand the presence of their brands in AI-driven search results and take positive actions to improve it.
As these days recommendations from AI assistants such as ChatGPT, Claude, etc., are escalating, business owners have a fear of getting overlooked if their brands do not appear in AI-generated responses. To cater to this fear of missing out on their brands' visibility, Amplitude's AI Visibility allows marketing teams to determine where their brand appears across leading AI platforms, assess which competitors are being recommended instead, and see whether those AI-powered visits translate into customer conversions—directly within Amplitude's analytics platform.
As per a few reports, AI-assisted searches and recommendations have increased; hence, there is a drastic shift from conventional search towards AI-assisted recommendation search. Consumers these days are leveraging the benefits of AI, such as ChatGPT, Claude, Perplexity, etc., rather than using Google to get a more precise response. In other words, AI tools now recommend only a few top products for each user’s query, so having high visibility in those results is becoming critical to winning customers.
Amplitude's AI Visibility understands this demand by providing comprehensive analytics on brand exposure within AI search answers. The feature is integrated with Amplitude's digital analytics platform, so marketing technology teams can connect visibility in AI responses to meaningful business outcomes such as revenue and retention. Unlike some other search engine optimization (SEO) tools, Amplitude's approach focuses on tying AI-driven discovery directly to real-world behaviors observed within the platform.
Executive Statement
According to Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, AI search is the new front page of the internet, and most brands don't even know if they're showing up. AI visibility gives companies a radar for this new reality. They not only make them aware, they also help them to take action to improve right away.