Ashley, the biggest furniture store brand in North America, has announced a new shopping experience that lets customers buy items directly through an AI-powered system called Perplexity. This system uses PayPal’s easy digital payment technology, allowing shoppers to complete everything from searching for products to checking out, all in one smooth conversation.
With this new service, Ashley is one of the first large furniture stores to offer a way for customers to shop and pay directly within an AI search tool. Customers can ask for product suggestions, browse through options, add items to their cart, as well as pay for their purchases—all in one easy conversation.
The new shopping experience is easy to use and includes PayPal’s secure payment features, like fraud protection, so customers can shop with confidence. As more people start shopping for furniture through AI platforms like Perplexity, this new feature puts Ashley at the front of this new way of shopping.
This update shows Ashley's commitment towards the future of shopping and meeting the needs of today's online customers. To celebrate, anyone who makes their first purchase using PayPal on Perplexity between 9:00 AM ET on November 25, 2025, and 11:59 PM ET on December 1, 2025, will get 50% back, up to USD 50.
Executive Statement
According to Chad Spencer, CEO of Ashley Global Retail, this moment signals where retail is headed—and where Ashley intends to lead. AI-powered commerce provides them the capacity to anticipate guest requirements, customized in real time, as well as offer a smooth process from discovery to purchase.
According to Nick Lezin, Senior Vice President of eCommerce at Ashley Global Retail, for them, innovation always starts with the customer. By offering a fully shoppable experience within Perplexity, they are removing friction and giving customers a smarter, more intuitive way to shop Ashley.
