Bolthouse Fresh Foods, known for its premium fresh carrots and innovative produce, is excited to launch its 2025 holiday campaign, called Reindeer Ready. This year, the campaign introduces Reindeer Carrot Snacks, a limited-time treat with festive packaging designed to bring fun and togetherness to families this December.
Last years Are You Reindeer Ready campaign featuring a playful team of reindeer, and it quickly became popular with families through fun holiday activities and printable tags for carrots left out for Santa’s reindeer. Building on that success, this year’s campaign extends from online fun to in-store and at-home experiences, with holiday packaging that encourages kids to join in the fun.
Key Features of the 2025 Campaign include:
- Limited-edition holiday packaging with fun visuals and a “write-your-name” panel so kids can personalize their packs.
- A month-long social media program in December featuring Bolthouse Fresh’s reindeer fleet, along with fun, holiday-themed content for kids and families.
The Reindeer Ready campaign and its special holiday packaging will be available in select stores starting in early December. Families can follow Bolthouse Fresh on Instagram and Facebook for updates and to download activities.
Executive Statement
According to Karen White, Vice President of Marketing, December is a special time for families, and they are proud to play even a small part in creating those moments. Reindeer Ready brings a bit of holiday magic into homes by giving kids a fun and playful way to take part in the tradition of leaving carrots out for Santa’s reindeer. As a company rooted in community, they love celebrating the holidays with the families who bring their products into their homes. It’s their way of sharingthe season together.