Concordix announced its plan to improve how nutraceutical products are delivered, with new updates aimed at helping brands launch products faster while still keeping the science strong. Their latest developments focus on ready-to-launch product formulas, better intellectual property protection, and marketing support to connect product science with success in the market. Concordix's developer, Vitux AS, will be at the Natural Products Expo West 2026, happening from March 3-6, to talk more about these changes.
The Concordix technology uses a special chewable system designed to improve how well the body absorbs the product and make it easier for consumers to use. This system allows both oil- and water-based ingredients to be combined in a way that is more effective and tastier compared to traditional capsules, tablets, or gummies. The system also helps the body start digesting the product earlier, following natural nutrient pathways.
To speed up product launches, Concordix now offers over 60 ready-to-launch product ideas in key health areas like longevity, immune support, children’s development, and general wellness. They also have new vegan-friendly options and flexible formulas for both new and established brands to create innovative products without adding extra time to development. Companies can also work with Concordix for custom formulations if they want a unique product.
Executive Statement
According to Marc van Maris, senior vice president of marketing and sales for the U.S. market at Vitux, the most difficult thing to do is to get someone to change a habit that is ingrained through years of repetition. They are mirroring the structure of food by creating billions of small, oily droplets in the ConCordix Smart Chews. These droplets increase the contact surface in the intestines and lead to a higher degree of absorption of ingredients when compared to softgels.