Food Giants Embrace Air Fryer Trend To Boost Sales

Jun, 2023 - by CMI

Food Giants Embrace Air Fryer Trend To Boost Sales

Nestle, Tyson, and Other Companies Aim to Capitalize on the Popularity of Air Fryers

Food giants Nestle and Tyson are among a growing number of companies betting on the air fryer boom to help drive sales and reach new customers. As more consumers seek out healthier and more convenient cooking options, air fryers have emerged as a popular kitchen appliance, with sales expected to continue growing in the coming years.

Nestle recently announced plans to launch a new line of frozen foods specifically designed for air fryers, including options from popular brands such as Stouffer's, DiGiorno, and Lean Cuisine. The company sees the move as a way to tap into the growing popularity of air fryers and appeal to consumers looking for quick and easy meal solutions.

"We recognize that many of our customers are turning to air fryers as a healthier way to enjoy their favorite foods, and we want to meet that demand with high-quality, delicious options," said Chris Padgett, Nestle's head of frozen foods in North America, in a statement.

Tyson Foods is also jumping on the air fryer bandwagon, with plans to launch a line of "air fryer friendly" chicken products. The company sees the move as a way to appeal to consumers looking for healthier and more convenient options, while also capitalizing on the growing popularity of air fryers.

"We know that air fryers are becoming an increasingly popular way to cook, and we want to offer products that are specifically designed for this method," said Colleen Hall, director of marketing at Tyson Foods, in a statement.

Other food companies are also getting in on the air fryer trend, with companies such as Conagra Brands and General Mills launching new products designed for the popular appliance.

The air fryer market has grown rapidly in recent years, with sales expected to reach $1.2 billion by 2026, according to a recent report from Grand View Research. The appliances are popular among health-conscious consumers, as they allow for cooking with less oil and can be used to prepare a variety of foods, from vegetables to meats and snacks.

The growing popularity of air fryers has also led to an increase in demand for compatible products, as consumers look for convenient and healthy options to cook with. Food companies are taking notice of this trend and are adapting their offerings to meet consumer demand.

As the air fryer market continues to grow, it's likely that more companies will follow Nestle and Tyson's lead and develop products specifically tailored to this cooking method. The trend represents a significant opportunity for food companies to reach new customers and increase sales, while also providing consumers with healthier and more convenient meal