Google Ends Fitbit Challenges And Adventures

Jun, 2023 - by CMI

End of the Road: Google pulls the plug on Fitbit Challenges and Adventures amidst user disappointment

Google has announced that it will be shutting down its Fitbit Challenges and Adventures features, which were introduced in 2018 to promote fitness and healthy lifestyles among Fitbit users. The decision comes as part of Google's ongoing efforts to streamline its product portfolio and focus on products that have a higher impact on users.

Fitbit Challenges allowed users to compete with friends and family members in various fitness challenges, such as step challenges or distance challenges. The Adventures feature, on the other hand, enabled users to virtually explore different parts of the world and learn about new cultures and landmarks while tracking their fitness goals.

While these features were popular among Fitbit users, Google has decided to discontinue them due to low usage and difficulty maintaining them. In a statement, Google said, "We are constantly evaluating our product offerings and have made the tough decision to retire Fitbit Challenges and Adventures. We remain committed to helping people achieve their health and fitness goals through our other products and services."

Fitbit users will still be able to track their fitness progress and set goals using the Fitbit app, as well as connect with friends and family members for support and encouragement. However, they will no longer be able to participate in Challenges or Adventures after the shutdown takes effect.

The shutdown of Fitbit Challenges and Adventures will take place on May 31, 2023. Google has assured users that they will have ample time to finish any ongoing Challenges or Adventures and that their data will remain secure and accessible after the shutdown.

While some Fitbit users may be disappointed by the news, Google's decision to discontinue these features highlights the importance of regularly assessing and streamlining product offerings. By focusing on products with a higher impact, Google can continue to innovate and deliver products that truly benefit its users.