Horizon Media is taking a different approach as companies try to use automation to become more efficient. Instead of fully relying on technology, Horizon believes that human expertise should still be at the core of marketing, with technology and AI enhancing, not replacing, this knowledge. They introduced HorizonOS, a new open operating system aimed at helping clients grow. This launch sets Horizon apart from other companies that prioritize automation above all else.
Why Open is Better than Closed
HorizonOS is built on the idea that open systems drive innovation. They allow for faster progress by sharing information and collaborating with partners. Open systems make it easier for data and insights to flow between teams and partners, which helps the whole system get smarter and work faster to benefit the client. This approach closely aligns with Business Process Management (BPM) principles, where streamlined, transparent processes enable greater flexibility and speed across all levels of operation.
As the lines between research, execution, and improvement blur, it’s no longer a step-by-step process. In this kind of environment, closed systems limit innovation and don’t serve the client as well. HorizonOS is designed to connect three key areas of intelligence:
- Blu is an AI-driven system that turns strategy into action. It helps Horizon move quickly and make data-driven decisions to reach audiences and measure success.
- Agent Q is an internal tool powered by Google Gemini Enterprise. It helps Horizon tap into collective knowledge for better decision-making.
- Human Intelligence is a key factor that sets Horizon apart from competitors who focus only on automation. This includes specialists like Client Architects, Marketing Science experts, and Advanced Analytics teams who bring deep knowledge and expertise to solving client problems.
In short, HorizonOS combines human intelligence with the power of technology to create a smarter, faster system for client growth.
Executive Statement
According to Bob Lord, President of Horizon Media Holdings, holding companies are focused on building self-service platforms and automations to benefit their own operational efficiency, which drives agency profits. They're building closed systems of machines talking to themselves, eventually delivering the most reductive solutions. They are taking the opposite approach: HorizonOS is designed to bring human expertise and the latest technology to the forefront, creating conditions for co-creation and client growth.
