Jinro, South Korea's well-known soju brand from HiteJinro, revealed an exciting new partnership with Emart's No Brand to launch five types of Dokkaebi Home Bar snacks. This strategic initiative is part of Jinro's ongoing efforts to connect with the MZ generation (Millennials and Gen Z) by providing innovative as well as affordable drinking experiences.
In the collaboration, Jinro, along with No Brand, has introduced a new range of snacks, particularly made for home drinking, small gatherings, family get-togethers, etc. The aim is to offer budget-friendly snack alternatives that complement well with soju as well as other alcoholic beverages, perfect for celebrating the year-end season at home. One fun detail about the snacks is the addition of Jinro's signature toad character on the packaging, making them even more attractive with a cute as well as playful design.
The five snack varieties include: Buldak Squid Snack, Charcoal-grilled Boneless Spicy Chicken Feet, Glass Noodle and Fish Cake Soup, Spicy Pocha Udon, and Onion Potato Pancake Mix. These products range between 1,000 and 4,000 won, making them very affordable while still offering great value for consumers.
These snacks will be available at over 250 No Brand stores all over South Korea, with sales also starting at Emart and SSG.COM beginning December 11th. With this collaboration, Jinro is once again flaunting its creativity to innovate and appeal to modern consumer tastes, making it easier and more enjoyable for people to enjoy drinks as well as snacks at home.