Keurig®, the brand famous for making single-serve coffee easy, is now introducing Keurig Coffee Collective, its first premium coffee line. The company, known for its coffee makers, is now offering its own special coffee blends to make your morning routine even easier.
Created by coffee lovers for coffee lovers, Keurig Coffee Collective is made by Keurig’s in-house experts to give you the best cup of coffee possible with a Keurig machine. The coffee will first be available on Keurig.com, with plans to expand to stores across the country in early 2026. Each coffee roast is designed to give you a better at-home coffee experience from the brand you already trust.
Keurig has been a trusted, well-known coffee brand for many years, known for its prominence in the coffee industry. As the need for premium single-serve coffee grows, Keurig is responding with Keurig Coffee Collective to offer higher quality as well as creation. What makes Keurig Coffee Collective unique are three key features:
- Refined Grind™: This new technique grinds coffee beans more densely, giving you 30% more coffee grounds in every K-Cup® pod.
- Curated Beans: Keurig’s coffee experts carefully select high-quality beans to ensure great taste and authenticity.
- Premium K-Cups: The K-Cup pods are carefully designed to maintain the highest standards of quality.
These factors make this Coffee Collective outshine than other coffee brands.
Executive Statement
According to Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper, today is a big step in Keurig's brand history as they debut their first-ever line of coffee made by their own in-house experts. Millions of loyal Keurig fans already know and love them, so introducing a Keurig-branded coffee line is a natural evolution that their fans can expect them to deliver with excellence. The Keurig Coffee Collective is a product they know will meet consumer demand for delicious, premium quality coffee while reinforcing their leadership in the space.
