Lasso launched its proprietary Lasso SpinTech technology. This breakthrough system disrupts the norms of ultra-processed foods by harnessing physics to weave together protein and fiber, enabling consumer products that were previously impossible.
Supported by a new USD 6.5 million funding round, Lasso aims to bring its technology to global markets, launching its own brands and licensing to partners, to usher in a new generation of healthier, clean-label foods.
This was assisted by CEO Mike Messersmith, the Lasso team spent the past year deploying its commercial-scale technology to create innovative clean-label products including protein-packed snacks and pet food, expanding beyond its first plant-based meat application under the Tender Food brand.
Lasso’s latest USD 6.5M in capital, led by Rhapsody Venture Partners with participation from Safar Partners, Claridge Venture Partners, and others, will enable the company to commercialize its transformative technology across new high growth food categories.
Executive Statement
According to CEO Mike Messersmith, consumers are no longer accepting the status quo in packaged food. Evidence of that is everywhere from the MAHA movement to vocal pushbacks on ultra-processed foods, and the influence of GLP-1 therapies on consumption patterns and preferences. The industry is desperate for new, innovative solutions, but has been handicapped by antiquated processing machines invented over 100 years ago–and wholly ill-equipped to meet the needs of consumers in 2025. At Lasso, they want to use their technology to step into that void and create progress. Their patented technology offers new ways of creating protein and fiber-rich foods with clean labels and competitive cost structures that will jumpstart major momentum in growing categories across the grocery store.