Lifeway Foods, Inc. (known for its kefir and probiotic foods) announced it will release a new video on its social media channels to kick off the Big Game weekend. The video will feature Colston Loveland and D'Andre Swift and will highlight their drinkable kefir, which is high in protein and probiotics.
The video will be shared on Instagram, TikTok, and other online platforms on Friday, February 6. It’s designed to bring excitement and a fresh vibe to this big event.
Lifeway Foods is supporting GENYOUth’s End Student Hunger initiative by participating in the Taste of the NFL event on Saturday, February 7. This event aids in raising awareness and funds for fighting student hunger and improving nutrition across the country.
Through its social media campaign as well as support for GENYOUth, Lifeway Foods continues to focus on creating meaningful connections with medical wellness consumers and supporting important causes.
Executive Statement
According to Julie Smolyansky, President and CEO of Lifeway Foods, game day is about coming together, celebrating and enjoying the foods and traditions that make the moment special. They are excited to share their new commercial and meet audiences where they are: on social media. The goal is to give an extra treat to the fans who are looking forward to the weekend, plus a little something special for their Chicago family.