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Microsoft acquired an Australian video editing startup Clipchamp

Sep, 2021

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Clipchamp is a perfect fit for Microsoft to extend its existing productivity experiences in Microsoft 365 for households, schools, and companies.

On September 7, 2021, Microsoft announced that it has acquired Clipchamp, a startup that provides web-based video production and editing software that enables anyone to create video presentations, films, or promo for social media platforms such as YouTube, Facebook, and Instagram.

Microsoft was drawn to the acquisition for a number of reasons. Currently, more users are generating and using video, due to a rising range of new technologies that enable anyone including non-professionals to make complex edits and produce great visual content fast and easily. According to the firm, Clipchamp was a desirable acquisition target since it blended the ease of a web application with the full computing capabilities of a computer through graphics processing unit acceleration. As a result, the software is well-suited to the Microsoft user base.

Clipchamp had developed a several online tools in the video making and editing arena, including their video creator Clipchamp Create, which includes features for cutting, rotating, speed control, trimming, and, cropping, as well as adding images, text, colors, audio, and effects. It also includes resources for streamlining a brand's fonts, logos, and colors for usage in the video, such as templates, audio libraries, and free stock video, screen recorders, text-to-speech tools, and many more. Moreover, some of this feature has been transferred over to the new Clipchamp app.

Creators can pick between numerous output styles and aspect ratios for popular social media sites after creating videos using Clipchamp, making it a popular software for digital marketers. Since its launch in 2013, Clipchamp has attracted around 17 million users and have served around 390,000 businesses, expanding at a frequency of 54% year on year. As the pandemic caused more enterprises to work remotely, the use of video has increased as businesses adopted the medium for training, reporting, communication, and other purposes.

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