Microsoft Collaborated with KT in order to introduce SOTA K, showcasing a GPT-4o-based AI Application made particularly to help and support culture of Korea. The model outperformed GPT-4o in comprehension, reasoning, and cultural nuances across fields like law, finance, and healthcare.
The initial users include insurance, education, healthcare sectors, etc., with broader implementation across consumer services of KT.
The initiative was developed in collaboration with Microsoft, utilizing GPT-4o as its core base but advancing it with datasets as well as training focused on the complexities of Korean culture, honorifics, and technical terminology.
The launch of SOTA K represents South Korea’s determination to carve out a stronger foothold in the global AI race, particularly by developing solutions that reflect its unique linguistic and cultural needs.
KT has targeted various industries where its new AI model, SOTA K, can offer instant impact. For the insurance sector, the system is being utilized to generate automated customer solution scripts for Meritz Fire & Marine Insurance, easing communication as well as reducing wait times for policyholders.
Whereas, in healthcare, the model is being implemented to process as well as analyze complex medical data at Yonsei University Health System, supporting both research and patient care. Beyond these initial applications, KT also plans to embed SOTA K into its own consumer services, creating the way for a broader rollout to corporate partners later this year.
As competition in AI grows globally, KT and Microsoft’s joint venture highlights how localization can become a decisive edge in building trust and adoption at scale.
