Mirinda started a new global campaign called 'Smile Please' with a fresh new look for the brand. The campaign is meant to make life brighter, bring happiness, as well as create smiles.
Life can feel busy and stressful, and people usually forget to enjoy small happy moments. But a smile can lift moods as well as make others smile too. Mirinda, with its tangy, refreshing taste, encourages people to see the bright side of life and smile.
The new look is fun and modern, made especially for Gen Z by PepsiCo’s design team. It uses bold letters, Mirinda’s bright colors, as well as big fruit shapes on cans and labels. The shapes are like a smile and make the brand easy to stand out.
The logo is updated with fresh, youthful energy. Bright colors show off each flavor while keeping Mirinda’s fun and happy style.
As part of 'Smile Please', Mirinda is starting 'Smile Chain', a digital activity led by influencers to spread positivity. Join in and help share smiles.
As per Coherent Market Insights, the Functional Beverage Market will grow at an 8.8% compound annual growth rate (CAGR) from 2026 to 2033, from USD 245.78 Bn in 2026 to around USD 443.55 Bn by 2033. Consumers around the world increasingly view drinks as tools for wellness rather than mere hydration. Functional beverages offering immune support, digestive health, cognitive benefits and energy — through vitamins, minerals, antioxidants, probiotics, or adaptogens — are becoming staples in wellness‑focused lifestyles.
Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, commented: "Mirinda has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy."
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly USD94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that
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News: Mirinda
