Today, before the 2026 Consumer Electronics Show (CES) in January, NBCUniversal introduced new technology and data products that push the limits of media innovation. The company is using its long history of innovation to lead the industry into the future.
NBCUniversal’s new products, like LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual Targeting in LIVE, aim to turn large-scale audience engagement into real results. These innovations help move people from simply noticing content to taking action, across all platforms. The company is focused on making sure clients are at the center of every innovation, offering transparency, flexibility, and big results.
NBCUniversal is one of the top media and entertainment companies in the world. They create high-quality content and share it through our films, TV shows, and streaming services, as well as through our theme parks and consumer experiences. They own famous brands like NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, Bravo, USA Network, and Peacock, our premium streaming service with ads.
The company also produce and distribute movies and TV shows through Universal Filmed Entertainment Group and Universal Studio Group, and run popular theme parks and attractions through Universal Destinations & Experiences.
Executive Statement
According to Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal, their company was built on innovation, and as they enter into NBC’s 100th year, they are pairing the strength of their storytelling with the power of their technology to enhance the consumer experience and prove real-time impact for brands. Premium video is more valuable to advertisers than ever, and with these new innovations, they are providing solutions clients have been asking for, backed by the power of NBCUniversal’s entire cross-platform ecosystem – setting a new industry standard for success.
