Nvidia introduced a modular vehicle platform that fits autonomous driving technology to expand its reach in the global automobile industry.
Nvidia, an American multinational technology company, launched new technologies to expand its presence in the global automotive industry, including a system that can speed up the training of autonomous vehicles and a virtual driving assistant that can park a vehicle. Nvidia will now begin offering auto manufacturers a system named Drive Concierge, as a part of its new product program centered around its ‘Omniverse’ simulation technology. The system uses artificial intelligence driven software and Nvidia hardware to provide a variety of services, such as autonomous function that allows a vehicle (human-driven) to park itself.
Moreover, Nvidia is now focusing on developing autonomous vehicles, or autonomous driving technology, that can drive autonomously and deliver sophisticated information/entertainment to the humans on board. Thus, the company is planning to integrate high-powered software and chips into the vehicles, as well as to help automakers to cut costs while building new plants by selling the technology that simulates a highly detailed factory. Furthermore, Nvidia plans to develop a system/platform for self-driving trucks or robotaxis to learn how to drive.
Companies like Nvidia are aiming to grab a large share of the rapidly growing autonomous technology market as autonomous technology continues to witness a rapid growth, especially with the automakers, such as Mercedes-Benz, Tesla, Audi, BMW, and Volvo, among others, are working on the system. Many automakers, such as Mercedes-Benz, Nio, and Volvo, and Nvidia have partnered to catch up with industry-leading software-driven features. In June 2020, Nvidia and Mercedes teamed up to develop a new generation of Mercedes vehicles to provide highly autonomous driving experience and other functions, with the help of Nvidia's Drive Orin AGX platform. The first lot of those vehicles is expected to be launched in 2024.
Nvidia has also planned to invest around US$ 8 billion over the next 6 years. The new platform is expected to play an important role in the growth of self-driving vehicles.