Ruder Finn, a large global communications and marketing agency, is making artificial intelligence (AI) a major part of its work by launching its AI Accelerator. This program aims to leverage AI as a tool to improve client projects, agency operations, as well as hiring.
Instead of utilizing AI in small, separate ways, the AI Accelerator will make it a central part of how Ruder Finn works, bringing AI tools into daily tasks, client work, as well as team development. The company believes that technology is not just an extra support, but an important part of delivering valuable work.
Ruder Finn’s tech team, called rf.TechLab, works on developing new technologies, including custom AI tools for things like influencer mapping, creating AI agents, and synthetic media. These tools are already being used in most of Ruder Finn's major U.S. client accounts, across industries like tech, pharma, finance, and retail. The AI Accelerator will help improve these tools and create even more innovative products for the future.
Executive Statement
According to Kathy Bloomgarden, CEO of Ruder Finn, as an independent agency, they have the freedom to be decisive, nimble, and advance at the speed of change. The real differentiator today is no longer access to AI tools, it’s whether organizations can apply and operationalize AI in ways that consistently and meaningfully improve outcomes. Rather than treating AI as something separate or supplemental, Ruder Finn’s AI Accelerator is about embedding AI into the fabric of their work, so it complements human creativity as well as enhances client impact at every stage.