Tetra Pak, together with Spanish seafood company Jealsa, launched the world’s first carton package for shelf-stable tuna. The new packaging, called Tetra Recart®, was first introduced in Sweden last month with retailer Axfood in a 200 ml Mini pack. It will now be offered to food companies and brands around the world. The new product combines Tetra Pak’s food packaging expertise with Jealsa’s long experience in producing high-quality seafood and seafood packaging.
The launch is important for Southeast Asia, especially Indonesia and the Philippines, which are two of the world's major tuna markets. Indonesia supplies about 19% of the world's tuna, while the Philippines is one of the leading tuna processing countries globally, exporting products to Asia, Europe, as well as North America. The new packaging can aid food companies improve their products, make them stand out in stores, increase production efficiency, as well as support sustainability.
Tetra Recart® is a paper-based alternative to metal cans. It gives food companies a new packaging alternative in the shelf-stable tuna market, as more people want affordable, convenient, as well as long-lasting sources of protein. The packaging is cost-effective, easy to scale for production, and can already be used for products such as tuna spreads, tuna flakes, shredded tuna, and tuna chunks. Tetra Pak also plans to expand its use for more tuna products in the future.
According to coherent market insights, the Fresh Food Packaging Market is expected to grow at a CAGR of 4.5% during 2026 to 2033. Currently, the market is at USD 102.20 Bn in 2026 and is expected to be around USD 139.01 Bn by 2033. The global fresh food packaging market is experiencing strong momentum, fueled by rising fresh food packaging market demand for safe, convenient, and sustainable solutions. Consumers increasingly prefer fresh, minimally processed food, driving adoption of packaging that extends shelf life while ensuring quality and hygiene.
Larry Tobias, Business Development Director, Tetra Pak Malaysia, Singapore, Philippines and Indonesia (MSPI), said: "Indonesia and the Philippines are already important contributors to the global tuna value chain. The next opportunity is to help producers capture more value from this strength by growing beyond volume and building stronger branded offerings for local and exports markets. This means developing more distinctive tuna products, reaching new channels, and expanding tuna into more consumption occasions as demand for affordable, high-quality protein continues to rise. With Tetra Recart®, we can support customers in strengthening category growth, improving brand competitiveness, and creating long-term value in markets where tuna is already deeply established."
Source
Newsroom: Tetra Pak
Company: Tetra Pak
