The Fast Food Giant Continues To Expand Its Plant-Based Menu Options

Jun, 2023 - by CMI

McDonald's Announces Partnership with Beyond Meat to Launch McPlant Nuggets in Germany

McDonald's has announced that it will be launching McPlant Nuggets made with Beyond Meat in Germany later this year. The move is part of the company's ongoing efforts to offer more plant-based menu options and cater to the growing demand for sustainable and ethical food choices.

The McPlant Nuggets will be made with a blend of pea protein, rice protein, and other plant-based ingredients, and will be available in six, nine, or 20 piece servings. The new menu item will be accompanied by a new vegan dipping sauce, which will be exclusive to McDonald's Germany.

"We're excited to be partnering with Beyond Meat to bring the McPlant Nuggets to our customers in Germany," said Nina Prader, Chief Marketing Officer of McDonald's Germany, in a statement. "We know that more and more people are looking for plant-based options, and we want to meet that demand with delicious, high-quality products."

The partnership with Beyond Meat represents a significant move for McDonald's, as the fast food giant looks to expand its plant-based menu offerings and appeal to a wider range of customers. Beyond Meat is one of the leading companies in the plant-based protein market and has already partnered with other major food chains such as Dunkin' and Pizza Hut.

"We're proud to be working with McDonald's to bring the McPlant platform to customers in Germany," said Chuck Muth, Chief Growth Officer at Beyond Meat, in a statement. "This partnership represents a significant step forward in making plant-based meat more accessible and appealing to consumers around the world."

McDonald's has been gradually expanding its plant-based menu options in recent years, with launches such as the McVegan burger in Europe and the Beyond Meat-based P.L.T. burger in Canada and the United States. The company has also committed to sourcing more sustainable ingredients and reducing its environmental footprint.

The announcement of the McPlant Nuggets comes as plant-based food options continue to grow in popularity and become increasingly mainstream. With a growing number of consumers concerned about the impact of meat consumption on their health and the environment, companies such as McDonald's are recognizing the need to offer more sustainable and ethical food choices.

The McPlant Nuggets will be available in select McDonald's restaurants in Germany later this year, with plans to expand to other markets in the future. As the demand for plant-based foods continues to grow, it's likely that more companies will follow McDonald's lead and develop their own plant-based menu options.