Treasure Data has launched Marketing Super Agent, a powerful AI tool made into their AI Marketing Cloud. Unlike other AI tools that focus on just creating content, Marketing Super Agent handles everything in marketing from audience analysis, strategy, and creative work to activation and real-time optimization, all in one place.
This new AI is flexible as well as can work with any marketing technology and Customer Data Platforms (CDP) , making it easy for businesses to use. It aids turn simple prompts like "Create a campaign plan" or "Find the right audience for a product" into a full marketing plan.
Marketing Super Agent uses different specialized AI agents that work together, handling tasks like research, sentiment analysis, persona creation, competitor analysis, and ad generation. These agents collaborate in real-time, so businesses get AI that understands the context, provides clear reasoning, and executes marketing tasks accurately.
Executive Statement
According to Lee, CEO, ADWEEK, AI is only as valuable as the data powering it, the intelligence powering the decisioning, and the ease of use for marketers. As CMOs look to drive more precise engagement, the ability to connect AI-driven workflows directly to a customer experience holds tremendous potential. He is excited to see how Treasure Data takes this to the next level and beyond.
According to Kazuki Ohta, CEO and co-founder, Treasure Data, CMOs have been promised ‘AI transformation’ but offered point tools and copilots that don’t understand their business. Marketing Super Agent is the first AI system that behaves like a real marketing organization: strategic, smart, and built natively inside the data foundation that CMOs trust. Having access to an always-on strategist, analyst, and creative partner will help marketing teams become superhumans, delivering more impact with less friction.
