Yahoo To Lay Off 20% Of Its Staff As It Cuts Advertising Tech Business

Feb, 2023 - by CMI

Yahoo Announces 20% Workforce Reduction as It Shifts Focus Away From Advertising Tech Business

Yahoo, one of the world's largest technology companies, announced that it plans to lay off 20% of its workforce as part of a broader restructuring effort aimed at streamlining the company's operations and improving its financial performance.

According to sources familiar with the matter, approximately 2,000 employees will be let go, with most of the job cuts expected to come from the company's advertising technology division. This decision comes as the company shifts its focus away from its advertising technology business. Yahoo has long been known for its advertising technology business, which includes platforms for delivering targeted ads and managing ad campaigns. However, in recent years, the company has struggled to keep up with competitors like Google and Facebook, who have dominated the online advertising market.

In a statement, a spokesperson for Yahoo confirmed the job cuts, stating that the move is "an important step in our strategy to simplify our business and focus our efforts on our core strengths and growth opportunities." The spokesperson also emphasized that Yahoo's core business, which includes search, email, and content, will not be affected by the job cuts.

Despite the announcement, Yahoo's stock price remained relatively stable, indicating that investors may have anticipated the move. The company has been under pressure to improve its financial performance, with revenues and profits both declining in recent years.

The layoffs are expected to be completed by the end of the first quarter of 2023, with affected employees receiving severance packages and outplacement services.

This move by Yahoo comes amid a broader wave of layoffs and restructuring in the tech industry, as companies adjust to changing market conditions and heightened competition. While the decision to lay off 20% of its workforce may be difficult for Yahoo and its employees, it is seen as a necessary step in the company's efforts to remain competitive in a rapidly evolving industry.