ANTI-ACNE COSMETICS MARKET ANALYSIS

Anti-acne cosmetics are the type of cosmetics, which help in reducing the acne on skin. These cosmetics include various products such as skin care facial cleansers, toners, face masks, moisturizers, emulsions, and other spot treatment products, among others.

The global Anti-acne cosmetics market was valued at US$ 2591.87 Mn in 2022, and is expected to reach US$ 3965.96 Mn by 2030, exhibiting a CAGR of 4.88% during the forecast period.

Drivers

There has been rising demand for cosmetic products across the globe that has further led to an increasing threat of new entrants in the market. Considering this, advertisements have been one of the chief marketing strategies to cope with the increasing competition in the market. The rising emphasis on advertising and new promotional activities for the sales of anti-acne products have helped in creating awareness among the consumers and has led to higher sales. 

For instance, in 2017, Neutrogena wanted to launch its first Light Therapy Acne Mask and the company opted for digital marketing of the product through YouTube. It was the first time that the company filmed a male teen internet influencer for its advertisement campaign. The company also experienced rising awareness of the brand by around 13 times that led to higher demand for the anti-acne product.

The increasing number of working female population is resulting in high demand for anti-acne cosmetic products. Female employees working across various industries are concerned about their appearance, which is expected to drive demand for anti-acne cosmetics. For instance, according to the World Bank, in Canada, the female labor force was 47.15% of the total labor force in 2016 and increased to 47.27 % in 2018.

Figure 1. Global Anti-Acne Cosmetics Market Value Share (%), By Region, 2022

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Among regions, Asia Pacific held dominant position in the global Anti-acne cosmetics market in 2022, accounting for 37% market share in terms of revenue, followed by Europe and Nort

Although there is high demand for anti-acne products globally, there has been noticeable side effects of the products. The anti-acne products are available in both organic and conventional types. The conventional products include some chemicals that might prove to be harmful and cause side effects.

For instance, the conventional anti-acne products consist of a chemical known as isopropyl myristate and its various other derivatives such as isopropyl palmitate, isopropyl isostearate, decyl oleate, and others. These chemicals, when over used are known to cause various side effects such as itching of skin and others. The chemicals are known to be comedogenic, meaning it can cause pimples on the acne prone skin.

Market Trends

Major players in the market are focusing on investing in research & development centres in emerging economies, in order to strengthen their global presence. For instance, in February 2019, BASF SE, a major supplier of ingredients to the global cosmetic and personal care industry, opened a new Application Technology Laboratory in Nigeria.

Figure 2. Anti-Acne Cosmetics Market value Share (%), By Formulation, 2022

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Recent Developments

1. On 9th January 2023, L’Oréal announces a minority investment in micro-printing startup, Prinker Korea Inc., made through its corporate venture fund BOLD Business Opportunities for L’Oreal Development.
2. On 4th January 2023, L’Oréal unveiled two new technology prototypes that expand access to beauty expression: HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility and L’Oréal Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds.
3. On 1st November 2022, Murad announced to be partnering with the world's first social wellness club, Remedy Place, to continue connecting the dots between beauty, wellness and science.

Competitive Section

Key players operating in the global Anti-acne cosmetics market include Clinique Laboratories LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad, Inc., L'Oréal S.A., The Mentholatum Company, Inc., Kosé Corporation, and Galderma Laboratories LP.