Acai Berry Market, by Form (Powder and Liquid), by End-use Industry (Food & Beverages, Pharmaceuticals, Cosmetics, and Others), by Distribution Channel (Hypermarket, Supermarket, Online Stores, Convenience Stores, and Others), and by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2018 – 2025

  • To Be Published : Sep 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Acai berry is a small reddish purple fruit grown on acai palm trees that are found in the tropical rainforests of the Amazon. Acai berry contains dietary fiber, carbohydrates, proteins, vitamins, and minerals. Various health benefits of acai berry includes improves cardiovascular health, regulates blood pressure, helps in weight loss, aids in digestion, prevents cancer, and boosts energy.

Market Dynamics

Increasing consumer awareness regarding various health benefits associated with the consumption of acai berry is expected to increase the demand for acai berry in cosmetics industry coupled with increasing per capita spending on cosmetics is fueling the growth of acai berry market. According to U.S. Department of Commerce, International Trade Administration (ITA), per capita cosmetic spending in U.S., Japan and South Korea was US$ 139, US$ 174 and US$ 171 respectively in 2014.

Furthermore, rising demand for acai berry in the form of health supplements is driving acai berry market growth. For instance, according to the Government of Canada, 38.3% males and 52.6% females used at least one nutritional supplement in Canada in 2015.

Market Trends

On the basis of end-use industry, the food and beverages segment is expected to exhibit a significant growth in the acai berry market over the forecast period. Various manufacturers are focused towards launching new products, in order to expand their food and beverages product portfolio, thereby driving growth of the market. For instance, in March 2015, Sambazon Inc. launched Sambazon 100 juices with 70% less sugar compared to other premium juices with less or nearly 100 calories per bottle.

Among distribution channels, the online channels segment is significantly gaining traction, as it offers a wide range of products through a single website and offers free delivery. According to Coherent Market Insights’ analysis, the global online retail segment was valued at US$ 2,171.22 billion in 2016 and is expected to reach US$ 9,572.96 billion by 2025.

Market Outlook

North America holds a significant position in the global acai berry market, owing to increasing prevalence of cardiovascular diseases in the region. Acai berry consists of anthocyanin that helps to prevent oxidation of cholesterol, which in turn helps to reduce buildup of plaque in the arteries. According to the Centers for Disease Control and Prevention (CDC), the most common type of heart disease is coronary heart disease that led to death of around 366,000 people in the U.S. in 2015.

However, in 2009, Health Canada, Department of the government of Canada, advised people to not use certain acai berry products, which includes Acai Pure Ultra, Acai Power Blast, Vital Acai Super Antioxidant Weight Loss, and others. These products were found to contain sildenafil, which causes serious side effects such as life threatening low blood pressure. This is one of the major factors restraining growth of the acai berry market.

Asia Pacific is expected to be the fastest growing region in the global acai berry market over the forecast period. This is owing to increasing number of pharmaceutical industries and cosmetic industries. According to the Indian Brand Equity Foundation (IBEF), pharmaceutical industry is the third-largest industry in India in terms of volume and accounted for around 20% of the global pharmaceutical industries in 2017. The pharmaceutical market is expected to increase to US$ 55 billion by 2020. According to the Australian Trade and Investment Commission, Japan is the third-largest cosmetic market in the world and was valued at US$ 2.63 billion in 2014.

Furthermore, increasing consumption of nutritional and dietary supplements in this region is expected to fuel growth of acai berry market. According to the Australian Trade and Investment Commission, nutritional supplements accounted for around 35% of China’s health food market in 2015 and is expected to reach US$ 22.3 billion by 2020 with a CAGR of 6.4% during 2015-2020.

Key Players

Some of the leading players operating in the global acai berry market include Sambazon Inc., The Berry Company Limited, Acai Roots, Inc., Organique Acai USA, Açaí Berry Foods, and Nossa ! Fruits SAS.

Acai Berry Market Taxonomy

On the basis of form, the global acai berry market is segmented into:

  • Powder
  • Liquid

On the basis of end-use industry, the global acai berry market is segmented into:

  • Food & Beverages
  • Pharmaceuticals
  • Cosmetics
  • Others

On the basis of distribution channel, the global acai berry market is segmented into:

  • Hypermarket
  • Supermarket
  • Online Stores
  • Convenience Stores
  • Others

On the basis of region, the global acai berry market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.