Air Treatment Products Market – By Product (Purifiers, Humidifiers, De-Humidifiers, and Others), By End User (Residential, Commercial, Industrial, and Others) – Size, Share, Outlook, and Opportunity Analysis, 2018 – 2025

  • To Be Published : Oct 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Air treatment products comprise equipments that provide clean air by removing the contaminants and micro-organisms. Purifiers, humidifiers, and de-humidifiers removes the contaminants such as dirt, clay particles, and provide the breathable air of a defined quality. Humidifiers and dehumidifiers maintain the moisture level in the air and inhibit the growth of micro-organisms. Other products in the air treatment market include air blow dryers, air heater, air blowers, and cooling fans. According to Tyndall Manchester’s report published in May 2016, on air conditioning demand assessment stated that the global air conditioning market was valued at around US$ 97.7 billion in 2013.

Weather plays an important role in air treatment products such as cooling fans, air conditioners, and air heaters. Hence, demand for residential air treatment products such as air conditioners and cooling fans increses during the summer.

Air treatment products are advantageous for people suffering from breathing disorders such as allergy and asthma and to eliminate or reduce second-hand tobacco smoke. Technological advancements such as app-enabled, Wi-Fi and Bluetooth enabled air treatment products are gaining significant traction, due to their portability. For instance, in December 2016, Samsung Electronics launched a wind free wall mounted air conditioner, which is Wi-Fi enabled and can be controlled through Samsung’s Smart Home app.

Market Dynamics

  • A major driver for growth of the global air treatment products market is rising temperature due to global warming, which is propelling demand for the air conditioners. According to HDFC Bank Advisory Group, from 2007 to 2017, Indian room air conditioner market has grown at a CAGR of 12.6%. Increasing demand for industrial clean rooms is contributing towards the global air treatment products market growth. Typically used in scientific research and industrial production, clean rooms provide a controlled environment with a low level of pollutants such as dust, airborne microbes, aerosol particles, and chemical vapors. Along with air conditioners, these clean rooms are also equipped with High Efficiency Particulate Air (HEPA) and Ultra Low Penetration Air (ULPA) filters.
  • However, high cost of the air treatment product such as an air conditioner is one of the major factors restraining the growth of the market. According to HDFC Bank Advisory Group, a consumer durable sector report – 2017, India has only 4% penetration of air conditioners in consumer durable sector.

Market Outlook

  • According to global air treatment products market analysis, Asia Pacific held the dominant position in the market in 2017. Asia Pacific is projected to maintain its dominance throughout the forecast period, owing to presence of an electronics giant such as Daikin, Samsung, and LG.
  • Among end user, the residential segment is projected to gain major traction over the forecast period, owing to increasing demand for portable air coolers, cooling fans, and air conditioners. Increasing disposable income among middle-class income population along with chaning lifestyle and increasing health awareness are the factors propelling demand for residential air treatment products. The commercial is expected to be the fastest growing segment in the global air treatment products market. The Carbon Trust speculates that 40% of commercial floor space will be air-conditioned by 2020, as compared to 10% in 1994.

Key players in Global Air Treatment Products Market

  • Key players operating in the global air treatment products market include Atlas Copco AB, Panasonic Corporation, LG Electronics Inc., Eureka Forbes, Blue Star Ltd., Samsung Electronics Co., Ltd, Honeywell International Inc., Sharp Corporation, General Electric Company, Koninklijke Philips N.V., Emerson Electric Company, Goodman Manufacturing Company, and De'Longhi S.p.A.
  • Key players are focusing on launching new products that are energy efficient and are capable to work on renewable energy resources. Companies are also required to use the low global warming potential refrigerants to follow the greenhouse gas emissions standards. In March 2018, Blue Star launched 40 new models with energy-efficient 3-star and 5-star inverters promising up to 30 percent extra cooling power resulting in better cooling, temperature pulldown, and energy savings.

Market Taxonomy

On the basis of products, global air treatment products market is segmented into:

  • Purifier
  • Humidifier
  • De-Humidifier
  • Others

On the basis of end user, global air treatment products market is segmented into:

  • Residential
  • Commercial
  • Industrial
  • Others

On the basis of region global air treatment products market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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