Cat Wet Food Market, By Product Type (Fish Flavor, Chicken Flavor, and Others), By End User (Kittens and Adult Cats), and By Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Online Stores, and Others) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Jul 2018 |
  • Format :  

Cats have higher requirement of proteins and lower of carbohydrates. Cat wet food is based on animal protein sources such as fishes and chicken. Flavor and extracts are derived from animal sources by processing methods such as roasting, extraction, or fermentation. Most of the dry cat food contains plant protein, which have low biological value and are not suitable for cats. High carbohydrate diet leads to diseases such as diabetes, feline asthma among cats, due to conversion of food into fat. Therefore, cat wet food is gaining major traction over cat dry food, in order to fulfill nutritional requirement for cats. Depending on protein and fat contents, cat wet food is separately manufactured for kittens and adult cats and marketed through different distribution channels such as specialty pet care stores, hypermarkets, and supermarkets.

Market Dynamics  

  • Increasing cat ownership by households is fueling demand for cat wet food products. According to the National Pet Survey conducted by the American Pet Products Association (APPA), 47.1 million household in the U.S. were owners to 94.2 million cats in 2017. Moreover, increasing consumer spending on pet food is creating a conducive environment for growth of global cat wet food market. According to United States Department of Labor Statistics, in the U.S., the annual average household expenditure on pet food was valued at US$ 190 in 2014 and increased to US$ 230 in 2015. This is also owing to increasing consumer awareness regarding the nutrition of their pets.
  • Government authorities such as Food & Drug Administration (FDA) have imposed regulations on use of feed additives in pet food. For instance, regulation 21 CFR 570, 571 & 572 are related to approval of food additives and 21 CFR 70 is related to approval of coloring. Moreover, the current FDA regulations require proper identification of the product, net quantity statement, name and place of business of the manufacturer or distributor, and proper listing of all the ingredients in the product, in order from most to least, based on weight. Such regulations are key challenges for small & medium scale manufacturers, in order to maintain their product quality. This could adversely affect growth of the market to a certain extent.
  • Increasing demand for organic cat wet food is another factor aiding in growth of the market. Manufacturers could focus on offering organic products, in order to enhance their share in the competitive market. The selection of proper wet food is a crucial step in nourishment of cats. Use of artificial colorants, ingredients leads to increasing prevalence of obesity in cats. Therefore, cat owners are shifting their preference towards organic cat wet food to avoid risk of cat diseases such as diabetes.

Market Outlook

  • Based on distribution channel, specialty stores segment is projected to gain major traction over the forecast period. This is owing to increasing launch of new products by key players in specialty stores. For instance, in March 2017, Nestle Purina Pro Plan launched a new prime plus adult 7+ formula to improve health of cats. Prime plus adult 7+ formula was exclusively launched in specialty pet care store across the U.S. The product has four wet options such as Salmon & Tuna Entree Classic, Ocean Whitefish & Salmon Entree, Turkey & Giblets entrée, and Chicken & Beef Entree Classic and contains antioxidants, prebiotic fibers, omega 3, and omega 6 fatty acids.
  • North America held the dominant position in global cat wet food market in 2017. Owing to higher presence of cat wet food manufacturers in the region, it is projected to maintain its dominance throughout the forecast period. U.S.-based manufacturers such as Mars Pet Care Inc., Nestle Purina Pet Care, Hill’s Pet Nutrition Inc., and Big Heart Pet Brands have a broad range of cat wet food product portfolio and well-established distribution network throughout North America.

Key players in Global Cat Wet Food Market

  • Key players operating in the global cat wet food market include Nestle S.A, Mars, Incorporated, Royal Canin SAS, Hill’s Pet Nutrition Inc., Unicharm Corporation, Heristo AG, Yantai China Pet Foods Co., Ltd., and Central Proteina Prima Tbk, among others.
  • Leading market players are investing to develop new products, in order to increase their consumer base in the global market. For instance, in July 2017, Mars Pet Care launched CRAVE cat wet food in different forms such as Chicken Pate, Turkey Pate, Salmon Pate, Turkey & Duck Pate, Chicken & Beef Pate, and Salmon & Trout Pate. These products were launched with no grains, no artificial flavors, and preservatives. Such activities by leading market players are creating conductive environment for the market growth.

Market Taxonomy

On the basis of product type, global cat wet food market is segmented into:

  • Fish Flavor
  • Chicken Flavor
  • Others

On the basis of end-user, global cat wet food market is segmented into:

  • Kittens
  • Adult Cats

On the basis of distribution channel, global cat wet food market is segmented into:

  • Hypermarkets
  • Supermarkets
  • Specialty Stores
  • Online Stores
  • Others

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.