Coil Coatings Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2016–2024

Coil coating is a continuous and automated process for coating metals before building into end products. The steel or aluminum substrate is delivered from the rolling mills in coil form. The metal coil is placed at the beginning of the coating line and in a continuous process at 700 feet per minute the coil is unwound, pre-treated, pre-cleaned, pre-primed, and pre-painted. Coil coating provides for controls that are virtually not possible to attain with other painting processes. A flat sheet is used in coating process as it allows for mechanical cleaning with the spray cleaning. The flat sheet also allows excellent control of coating weights for the pretreatment as well as the paint depending upon the equipment and the paint system being applied.

Coil coatings provide durable surfaces, beautiful topcoats, innovative applications, cost savings and green benefits as compared to other substrates and coating options. Steps involved in coating process are stitching the strip to the previous coil, cleaning the strip, power brushing, pre-treating with chemicals, drying the strip, applying primer on one or both sides, curing (up to 60 seconds), cooling the strip, top coating on one or both sides, second curing, cooling down to room temperature, and finally the rewinding of the coated coil.

Coil Coatings Market Taxonomy

On the basis of product type, the global market is classified into:

  • Plastisols
  • Polyurethane (PU)
  • Polyester
  • Polyvinylidine Fluorides (PVDF)
  • Silicone Modified Polyester

On the basis of application, the global market is classified into:

  • Automobile
  • Construction
  • Transportation
  • Consumer goods

Coil coatings are used in the lighting industry in decorative details and lighting fixtures in office buildings, educational institutions, retail spaces, hospitals, factories, government buildings and warehouses. They are also used in film laminate for applications which require a very high specular reflectance or mirror-like reflection, such as fluorescent light fixtures, solar tubes, and reflectors. Coil coatings are also used as a sound dampening solution for metal roofing. The principal application segments for coil coatings are steel and aluminium are among. Increasing steel and aluminium demand in construction and transportation industries is expected to promote coil coatings market.

Coil Coatings Market Outlook – Increasing Demand for Lightweight Materials to be the Major Market Driver  

Asia Pacific and North America are expected to be the most potential markets for Coil Coatings manufacturers. Asia Pacific is projected to witness relatively high growth in terms of value over the forecast period. This is mainly attributed to the anticipated growth in various end use industries such as automotive and construction, especially in developing countries such as China and India. According to IBEF, the Indian automotive industry is expected to be valued at US$ 300 billion by 2026. This trend is expected to be followed over the forecast period. India Brand Equity Foundation (IBEF) is a Trust established by the Ministry of Commerce and Industry, Department of Commerce in collaboration with the Government of India with the purpose of promoting and creating international awareness of goods manufactured in India.

Need for cost effective and durable coatings are firing the demand for coil coatings, especially in Asia Pacific and Middle East regions. However, the substitution of metals by plastics is one of the restraining factors for the coil coatings market. Expansions and acquisitions is a key strategy adopted by the major players. AkzoNobel, a leading coatings and paints manufacturer inaugurated a new coatings plant in Noida, Uttar Pradesh. With an investment of US$ 46.5 million (INR 3 crore), the new facility has added 6000 kl of annual production in coatings. This will help the company to penetrate the Asia Pacific market and increase supply chain. Some of the major companies operating in the coil coatings industry include BASF SE, Henkel AG & Company, DuPont, The Beckers Group, Kansai Paint Chemical Limited, AkzoNobel, PPG Industries Inc., The Sherwin-Williams Company, and Wacker Chemie AG.

Research Methodology

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  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
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  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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