E-Liquid and E-Juice Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2016–2024

E-liquid and e-juice is a substitute of the tobacco used in conventional cigarettes. E-liquid or e-juice is the liquid content filled in personal vaporizer and electronic cigarette. These contain low quantity nicotine as compared to conventional tobacco smoke. The major ingredient used in the e-liquid are nicotine, glycerin, glycol, propylene and flavorings. However, there are also some e-liquid products which do not contains nicotine, propylene glycol or flavors. The increasing adoption of e-cigarettes devices to reduce or quit tobacco smoking has increased the demand for e-liquid and e-juice. Moreover, increasing awareness about the advantages of e-liquid smoking as compared to tobacco smoking have increased the demand of e-liquid and e-juice market over the forecast years. In addition to this, changing lifestyle and increasing health awareness have increased the demand for e-cigarette devices, in turn fueling growth of the market for e-liquid or e-juice. The rising awareness about lung cancer cases owing to tobacco smoking increased the demand for e-cigarette devices. According to American Cancer Society, around 222,500 new lung cancer cases were reported in the U.S. in 2015, of which 116,990 were men and 105,510 were women. Increasing incidence of lung cancer cases due to tobacco smoking, inadvertently fuels demand for e-cigarette devices, and in turn fuels growth of the e-liquid and e-juice market globally.       

With increasing trend of quitting tobacco cigarette and increasing popularity of flavor e-liquid such as bubble gum, cola, chocolate, mint, menthol and fusions of other fruits have increased the popularity of electronic cigarette devices. This trend is projected to provide continuous growth opportunity to the global e-liquid and e-juice market.

Global e-liquid and e-juice market taxonomy

On the basis of distribution channel, the global e-liquid and e-juice market is classified into:

  • Online distribution channel
  • Offline distribution channel

On the basis of product type, the global e-liquid and e-juice market is classified into:

  • Prefilled
  • Refillable

Global E-Liquid and E-Juice Market Outlook – Asia Pacific holds the largest market of the global e-liquid and e-juice   market.

On the basis of geography, global e-liquid and e-juice market is classified into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America holds the dominant position in the global e-liquid and e-juice market in 2016 and is projected to retain its dominance throughout the forecast period.  The increasing healthcare awareness and changing lifestyle has increased the market in this region. The United States and Canada are the major countries which drives the market of North America region. In addition to this, Asia Pacific e-liquid and e-juice market is expected to grow with the largest share in the forecast period. South Korea, China and Malaysia are some of the major countries which drives the e-liquid and e-juice market in Asia pacific region. Due to increasing disposable income, changing lifestyle and rising awareness regarding health concerns have increased the demand for e-liquid and e-juice in this region.

Key companies of global e-liquid and e-juice market

Black Note, Breazy, Crystal Canyon Vapes LLC, eLiquid Factory, Halo, Henley, Highbrow Vapor, Mig Vapor LLC, Mt Baker Vapor, Strix Elixirs, Vape Dudes, VaporFi, Inc, Virgin Vapor, VistaVapors, Inc., VMR Products LLC, ZampleBox, LLC are some of the key companies of the global e-liquid and e-juice market. The increasing innovation of new flavor e-liquid products for the end-users is a major marketing strategy deployed to increase their market share in e-liquid and e-juice market, globally. For example in October 2016, VaporFi, Inc have announced that they have successfully launched an apple pie e-liquid flavor.  

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