Different types of eye makeup products such as mascara, eye shadow, eye liner, and pencils are manufactured in variety of shades and grades, which are used to enhance the appearance of the eye and to accentuate the beauty of the eye. Growing demand for eye makeup products among working women population is a major factors driving the market growth.
Furthermore, growing e-Commerce industry in the beauty and personal care segment is further propelling growth of this market. For instance, L’oreal a leading player in the cosmetics market has an 11% share of selective cosmetics market via E-commerce. Leading online stores such as Amazon, provides consumers a wide range of branded products such as mascaras, eye liners, and others at lower prices and discounts with easy accessibility. Additionally, increasing penetration of social media such as Facebook, Instagram, Twitter, and other fashion blogs is further creating awareness about the latest makeup trends, which is further propelling growth of the market. For instance, according to the Malaysian export authorities, Malaysia has a population of 31 million, of which 22 million are internet users and out of which 68% are online shoppers. Thus, online shopping segment in the eye makeup market is expected to gain high traction over the forecast period.
Moreover, increasing marketing activities and advertisements by leading market players such as L’Oreal, Unilever, and others is expected to be another major factor for growth of the market. For instance, in 2017, to celebrate the success of its brand, Voluminous Original Mascara by L’Oreal, it launched a campaign called the, The Original, featuring eleven women and focusing on unique perspective on original style.
Global Eye Makeup Market Taxonomy:
The global eye makeup market is segmented:
On the basis of product type:
On the basis of application:
On the basis of distribution channel:
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