Fabric Wash and Care Product Market, by Product (Fabric Softener/Conditioner, Detergent, Bleach), End User (Residential, Healthcare, Aviation, Hospitality), Form (Liquid, Powder), Application (Stain Removal, Odor Removal, Freshness), and Distribution Channel (Convenience Stores, Pharmacies and Drug Stores) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017-2025

Fabric wash and care is used to clean clothes and equipment and for furnishing purposes. It is necessary to use the washing or cleaning products to preserve suppleness and the cleanliness of fabrics. Various cleaning and care products commonly used in the market include cleansers, bleaching powder, detergents, and fabric softeners or conditioners. Different types of clothes or fabrics require specific care such as hand wash or dry cleaning. The increasing population and increasing awareness among the populace about the benefits of fabric care products coupled with variation in product portfolio related to wash and care products contribute towards growth of the fabric wash and care product market. Industries such as the locomotive and aviation employ fabric wash and care products for washing purposes. Surge in awareness about the damaging effects of these products have stimulated customers to use green and organic products. The demand for fabric wash and care products that can be applied on every type of fabric without affecting its color increasing thus, gaining more traction. This in turn, is projected to fuel growth of the fabric wash and care market. Fabric softeners help maintain the quality of the fabric for a long period of time and help protect sensitive skin. The fresh fragrance and soft texture and shiny appearance are properties of fabric softeners that are driving customer demand, in turn driving market growth.

Fabric Wash and Care Market Taxonomy:

On the basis of product type, the global market is segmented into:

  • Fabric Softener/ Conditioner
  • Detergent
  • Bleach

On the basis of end user, the global market is segmented into:

  • Residential
  • Healthcare
  • Aviation
  • Hospitality
  • Automotive

On the basis of form, the global market is segmented into:

  • Liquid
  • Powder

On the basis of application, the global market is segmented into:

  • Stain Removal
  • Vegetable Stains
  • Grease Stains
  • Animal Stains
  • Mineral Stains
  • Others
  • Odor Removal
  • Freshness
  • Others

On the basis of distribution channel, the global market is segmented into:

  • Convenience Stores
  • Pharmacies and Drugstores
  • Hypermarkets
  • Supermarkets
  • Online

Among product type, fabric detergents and conditioners segments are of great significance and are projected to gain enormous growth in the near future. Various companies are focusing on producing advanced fabric conditioners combined with variety of fresh fragrances and natural components to increase the efficiency of the product, in turn gaining more traction and increasing consumer base. Tide Purclean, a bio-based cleaning product was developed using the original liquid detergent qualities of Tide. Some supermarkets and hypermarkets such as Kmart Super Center, Kroger, and Walmart lead the distribution channel in the global scenario.

Fabric Wash and Care Product Market Outlook-

The consumption and growth rate of fabric wash and care products is high in Europe and North America. North America is expected to be the largest consumer of liquid washing and cleaning detergents. The high demand for products that are machine-friendly and user-friendly is significantly fueling growth of the fabric wash and care product market. Countries such as China and India are projected to witness the rampant market growth due to the increase in standard of living among the populace and development of various fabric wash and care products in these countries. Asia Pacific is thus, expected to be the fastest growing region in the market for fabric wash and care products. Increasing consumer purchasing power has in turn, increased consumer spending on high quality clothes. This creates a demand for fabric wash and care products.

Key players in the fabric wash and care products market include Unilever, Henkel AG & Co.KGaA, Procter and Gamble, SEITZ GmbH, Reckitt Benckiser Group plc., The Clorox Company, Huntsman International LLC, Church & Dwight Co. Inc., The National Detergent Company Co., Rohit Surfactants Private Limited (RSPL), The Nice Group, and Team Thai ltd.

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