HYDROGENATED POLYISOBUTENE MARKET ANALYSIS

Hydrogenated Polyisobutene is a synthetic liquid which is mainly used in cosmetic products such as foundation, lip gloss, sunscreen, and others. It acts as a waterproofing agent and an emollient to maintain the natural skin barrier, improve the texture of product and prevent moisture loss. Moreover, it is also used in adhesives, rubber, textiles lubricants among others.

Global hydrogenated polyisobutene market was valued at US$ 17.33 Mn Million in 2021 in terms of revenue, exhibiting a CAGR of 4.75% during the forecast period (2022 to 2030).

Drivers

The rising demand for cosmetics & personal care products is expected to boost growth of the hydrogenated polyisobutene market across the globe. In cosmetics, hydrogenated polyisobutene helps to enhance the thickness of the lipid portion of cosmetics and personal care products. It acts as a lubricant on the surface of the skin which gives the skin a smooth and soft look. These factors are expected to drive demand for hydrogenated polyisobutene market globally.  

Among region, North America is expected to account for a significant market share in 2021 owing to the increasing purchasing power of consumers in the region. This is also expected to drive demand for cosmetics and personal care products, and thereby favor the market growth. According to Trading Economics Statistics on United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which reached an all-time high of US$ 18,604 billion in June 2022. Thus, increase in personal income, shifting customer preference towards high end products such as sunscreens and lipsticks, etc. is driving growth of the hydrogenated polyisobutene market in the region.

Figure 1. Global Hydrogenated Polyisobutene Market Value Share (%), By Region, 2021

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Market Restraints

The potential side effects of hydrogenated polyisobutene such as inflammation and skin irritation are expected to hamper the growth of the global hydrogenated polyisobutene market during the forecast period.

Market Trends

Global hydrogenated polyisobutene market has witnessed a substantial growth. In the cosmetics & personal care industry, hydrogenated polyisobutene is used for manufacturing sunscreens and BB creams, among others products in addition to lipstick manufacturing. For instance, Vichy Laboratories, a skincare brand of L'Oréal Group offers a lift active eye serum formulated with hydrogenated polyisobutene. Moreover, this serum also contains rhamnose, ascorbyl glucoside, and beeswax.

Figure 2. Global Hydrogenated Polyisobutene Market Value Share (%), By End-use, 2021

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On the basis of end-use industry, the global hydrogenated polyisobutene market is segmented into cosmetics & personal care, adhesives, rubber and others (textiles, lubricants, etc.). In 2021, the cosmetics & personal care segment accounted for 95.5% of the revenue share.

Recent Developments

• In July 2022, BASF’s Care Creations inaugerated Baby Care Competence Center in Turkey. In the centre, customers can witness the development of innovative formulas and performance tests. BASF is expected to develop various baby care products with special ingredients.
• In December 2021, Elementis PLC, the U.K.-based speciality chemicals and personal care businesses partnered with DKSH, a distributor of specialty chemicals and ingredients. This partnership will provide cosmetic specialty ingredients in Belgium. Under the agreement, DKSH will provide distribution services to Elementis PLC such as sales and marketing, logistics, distribution and customer management for personal care products, and ingredients, in Belgium.
• In May 2022, Sensient Cosmetic Technologies developed VIVID: the Virtual Interactive Visualization and Ingredient Development Studio. It is being launched to improve the way company provides prototype development, ideation, and application support.

Competitive Section

Major players operating in the global hydrogenated polyisobutene market include A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem.