Hydrogenated polyisobutene is a synthetic liquid oil, mainly used in the cosmetic industry as a substitute for silicone oil and mineral oil. Hydrogenated polyisobutene is also used as a plasticizer and extender in adhesives, rubber and textiles industries. Hydrogenated Polyisobutene helps to maintain body moisture and also prevents water loss from the skin cells. Hydrogenated polyisobutene also increases the viscosity of the base solution used in various cosmetic formulations and beauty products such as lipsticks, perfumes, foundations, face powders, make-up bases, shaving cream, moisturizers, suntan products, tanning preparations, nail polishes, and others.
The global hydrogenated polyisobutene market is driven by rising health consciousness across the globe, which is expected to increase demand for hydrogenated polyisobutene-based cosmetic products, as a substitute to harmful mineral oil and silicone oil. Usage of mineral oil & silicon oil can cause irritation to the skin and can lead to skin-related disorders. For instance, in February 2019, according to the National Cancer Institute – U.S. Department of Health & Human Services, exposure to mineral oil can cause non-melanom skin cancer.
Increasing usage of natural beauty products is a major factor that is expected to hamper hydrogenated polyisobutene market growth over the forecast period. For instance, in October 2019, Nimbarka, an India-based natural beauty products manufacturer, introduced a new neem-based personal care product line (Shampoo, Scrub, Face Wash, and Purifying Gel) for India Market.
On the basis of function, the global hydrogenated polyisobutene market is segmented into emollient, viscosity increasing agent, plasticizer, and others (extender and others). Emollient segment is estimated to account for the highest market share in terms of revenue in the global hydrogenated polyisobutene market over the forecast period (2019-2027). Moreover, major players are focused on launching new hydrogenated polyisobutene-based cosmetic products, in order to strengthen their market presence. For instance, in February 2019, Croda Personal Care launched a new moisturizing gel- Aurasphere A, which contains hydrogenated polyisobutene as a main ingredient.
On the basis of end use, the market is segmented into cosmetics, adhesives, rubber and textiles. Moreover, cosmetics segment is divided into sub-segments such as hair care, skin care, eye care, nail care, and others (sun care, grooming products, baby care, and others). Among these, cosmetics segment is expected to witness significant growth over the forecast period, owing to high acceptance of hydrogenated polyisobutene-based cosmetic products by the consumer.
On the basis of region, Asia Pacific market is expected to account for the highest market share in terms of value in the global hydrogenated polyisobutene market over the forecast period (2019-2027), owing to the booming cosmetics & personal care industry in the region. For instance, according to the Beauty World ME, a brand of Messe Frankfurt, in 2016, the Asia Pacific beauty market pegged at US$ 141 billion. Therefore, the rising beauty market in the region is expected to propel the global hydrogenated polyisobutene market growth over the forecast period.
Key players in the global hydrogenated polyisobutene market include Glenn Corporation, Sophim Iberia S.L, UPI Chem, INEOS Oligomers, The Fanning Corporation, BASF, A&E Connock, Création Coleurs, Prod'Hyg, NOF America Corporation, Croda Personal Care, Sensient Cosmetic Technologies, Sensient Cosmetic Technologies, Henan Tianfu Chemical Co. ltd, and Guangzhou Yiming Chemical Materials Co., Ltd.
On the basis of function, the global hydrogenated polyisobutene market is segmented into:
- Viscosity Increasing Agent
- Others (Extender and Others)
On the basis of end use, the global hydrogenated polyisobutene market is segmented into:
- Hair Care
- Skin Care
- Eye Care
- Nail Care
- Others (Sun Care, Grooming Products, Baby Care, and Others)
On the basis of region, the global hydrogenated polyisobutene market is segmented into:
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East
- Rest of Middle East
- North Africa
- Central Africa
- South Africa