Hyperlocal Services Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

Hyperlocal services refers to online business models that provide various products and facilities that rely on the platform of smartphones with GPS technology. The offerings include food delivery from restaurants, grocery from superstores or hypermarkets, logistic services, and home utility services such as electrical repairing, plumbing, carpentry, laundry, and personal tutors.

Increased adoption of smartphones featuring internet connectivity is the prominent factor driving the industry growth

According to GSM Association Intelligence report in October 2016, around 44% of the total smartphone users, had subscribed to internet connectivity which is projected to account for around 60% by 2020. Moreover, hyperlocal services market participants are increasingly enhancing search options and application support for better consumer experience. Proliferation of improved and secured mobile payment gateways such as, Android Pay, Apple Pay, PayPal, etc. has led to significant increase in consumer confidence for the application of mobile platform for transactions. These factors are expected to provide strong industry growth prospects through the forecast period.

Hyperlocal services Market Taxonomy

On the basis of service offerings, the global hyperlocal services market is classified into:

  • Grocery and food delivery services
  • Home utility services
  • Logistics

Large discounts on first purchase and competitive product offering costs are expected to present potential growth landscape

The hyper local services market is characterized by the presence of large number of local players venturing for better business growth prospects. Moreover, some competitors have entered into significant private ventures offering capital investments to the start-ups for enhancing their presence through marketing and promotional activities for acquiring large consumer base. This has led to increased competition among the global and local players in the industry, in turn leading to frequent major discounts and competitive pricing strategies for consumer retention. Large savings on purchases and increased consumer convenience owing to easy accessibility to resources is expected to present solid growth prospects for hyperlocal services market.

Grocery and food delivery segment dominated the global hyperlocal services market share

Grocery and food delivery segment participants perform the aggregation of local restaurants and superstores through smartphone applications and provide products on demand. This helps participants gain the trust of the local shops through online shopping. Moreover, owing to presence of large untapped potential consumer base and almost everyday requirements of foods and groceries will drive growth of these market segments.

Expansion of product offerings to rural and remote locations is expected present consistent challenge over the forecast period

Catering to customers with best product quality with access to marginal profits is major challenge hindering the market growth. Increasing consumer base and business activity may also lead decline of the product quality that can result in loss of consumer retention. Industry is characterized with large number of global and local choices available in the industry, causing increased consumer volatility. Moreover, customer catering potential of these hyperlocal service market is limited to urban regions only. These factors are expected to consistently challenge the business growth of the players.

Developed economies such as the U.S. and countries in Western Europe have witnessed major adoption of hyperlocal services and are leading the market in terms of revenue and consumer base. However, with the increasing proliferation of mobile devices in emerging economies such as China, India, Indonesia, and Brazil is expected to offer significant growth opportunities for market players over the forecast period.

Industry is characterized by the presence of large number of players acquiring small hyperlocal services market shares. This is expected to continue over the forecast period, however, few industry participants have gained competitive edge over other participants. These participants include GrubHub, Just-Eat, Swiggy, Delivery Hero, Foodpanda group, BOXC, Shipster, and HelloFresh Group.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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  • Distributors
  • End-users

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