Marking Coatings Market - Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027

  • To Be Published : Aug 2019 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

The global marking coatings market size is expected to witness potential gains in the future and register a significant CAGR of 4.8% over the forecast period (2019 - 2027).

Market Overview

Marking coatings are retro reflective paints used in road marking in yellow, white, black, orange, and grey colors. These coatings are traffic bearable in less than 15 minutes. These coatings are easy to apply by brush, roller or spray. Marking coatings offer excellent adhesion to cementitious substrates and UV resistance. Applications of marking coatings include, highway, park way, and airport runway marking, speed humps, ramps, and zebra crossing.

Market Dynamics

There are several types of marking coatings such as photo luminescent dark glow marking, epoxy-based marking paint, polyurethane (PU)-based cold applied durable marking paint, acrylate-based road marking, and PU-based cold applied durable marking paint. Titanium dioxide is a major raw material required to manufacture marking coatings. Increasing demand to mark traffic zones, footpaths, pavements, speed breakers, and zebra crossings on roads is expected to boost growth of the global marking coatings market over the forecast period.

Increasing awareness regarding road safety is also expected to drive growth of the market. In four and six lane highways, road marking plays major role in safety and promotes safe, smooth, and orderly movement of traffic. Marking coatings can also be used to control, warn, and offer Apart traffic guidance and information to road users.  

However, marking coatings emit volatile organic compounds (VOCs) that may lead to adverse respiratory, allergic, or immune effects in infants or children. This in turn may hinder the market growth over the forecast period. Research and development activities focusing on elimination of VOCs from coatings is expected to offer lucrative growth opportunities for the market players.

Market Outlook

On the basis of region, the market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. The market in Asia Pacific is expected to account for major market share, owing to growing infrastructure development and increasing construction of roads in economies of China and India. North America market is expected to witness significant growth, owing to stringent rules and regulations regarding road safety and traffic.

Key Players

The major players operating in global marking coatings market include, Arcon Construction Supplies, Aexcel Corp, Diamond Vogel, Blastline USA Inc., Grainger, H G Helios Group, Garon Products Inc., NCP Coatings, INCL-X, Kelly Creswell Inc., Sherwin Williams, Teknos, TherMark, Spencer Coatings, U C Coatings, and U S Specialty Coatings.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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