Paper Coating Materials Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

Paper coating is the process of laminating a paper or board with an agent for improvements in brightness or printing properties. Various materials such as china clay, PCC, pigment or adhesive are used for coating. The coating helps to fill the minute pits between the fibers in the raw paper, thus giving it a flat surface, smooth finish which helps to improve the luster, opacity and color-absorption ability. Coating is done to improve the print quality, durability and aesthetics of paper. The coating process includes different levels of coating rendering the desired paper properties. They are classified into light coated, medium coated, high coated, and art papers.

As PCC is manufactured, the properties such as particle size distribution, particle size, particle shape, surface area and surface chemistry can be customized according to the requirement. This makes it an ideal coating material with adjustable properties catering to specific requirements. Titanium dioxide coatings offer various advantages such as excellent opacity and retention characteristics, exceptional light stability, high brightness with neutral, self-dispersing features in alkaline aqueous systems. Styrene butadiene latex and styrene acrylic latex coatings are used for graphical paper, specialty paper, and liquid packaging board.

Paper Coating Materials Market Taxonomy

On the basis of application, the global Paper Coating Materials market is classified into:

  • Coated 1
  • Coated 2
  • Coated 3
  • Coated 4

On the basis of material, the global Paper Coating Materials market is classified into:

  • Starch
  • PCC
  • GCC
  • Kaolin Clay
  • Wax
  • SB latex
  • Talc
  • Titanium Dioxide

On the basis of end-use industry, the global Paper Coating Materials market is classified into:

  • Food & Beverages
  • Printing
  • Chemicals
  • Personal Care

Titanium dioxide and talc are used in small quantities for special applications which require extreme whiteness, pitch control and opacity. Wax coating is an effective and economical coating method which helps to protect products from water, humidity and greases. In food industry paper is coated to prevention against humidity and oxygen. For packaging of chemicals coating materials are used to prevent any reaction with the packaging material and for protection against any external conditions such as air, sunlight, water etc.

Paper Coating Materials Market Outlook – Asia Pacific Poised to be Major Growth Engine

Asia Pacific and North America are expected to be the most potential markets for paper coating material manufacturers. According to IBEF, the demand for paper in India is expected to rise 53% by 2020. In the past few years, the Indian paper sector has invested an amount of US$ 20 billion on technology upgrade, capacity enhancement and acquisitions. The rapidly growing paper industry coupled with application of paper various uses such as corrugated boxes, food packaging is anticipated to boost the paper coating materials market. India Brand Equity Foundation (IBEF) is a Trust established by the Ministry of Commerce and Industry, Department of Commerce in collaboration with the Government of India with the purpose of promoting and creating international awareness of goods manufactured in India.

Rapidly increasing consumption of paper due to environmental concerns on the usage of plastic has fueled the growth of paper coating materials market, especially in Asia Pacific and Middle East regions. Product innovation and expansion in various geographies is a key strategy adopted by the major players in the Paper Coating Materials industry. In June 2016, Kernow Coatings launched New HP Indigo Material products in Cobalt Coating Technology. Some of the major companies operating in the paper coating materials market include Kernow Coatings, DuPont, Zigma International, Michelman Inc, Omya AG, BASF SE, Imerys SA, Dow Chemicals, Navbharat Industries, Penford Corporation and Archroma.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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