Global Tablet Market, by Product Type (Hybrid, Convertible, Slate, and Rugged), by Price Range (Premium, Middle, and Lower), by Operating System (Android Tablet, iOS Tablet, Windows Tablet, and Others), by Screen Size (Below 7.9 inches, 8.0 to 10.9 inches, and Above 11 inches), and by Regions - Size, Share, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Dec 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

A tablet is a portable devices which consist of LCD screen on which the user can write or perform actions by using finger or by using a special-purpose pen. These tablets are enabled with mobile operating systems and features in the tablet are same as personal computer and smartphones. Moreover, growing adoption of tablet in sectors such as IT, healthcare, education, retail, and media & entertainment are further expected to aid in growth of the market during the forecasted period.

Growing adoption of BYOD trend is one of the major driving factors for growth of the market

Increasing adoption of BYOD trend is one of the major factors driving growth of the market. Growing concern of organisations towards improving employee productivity is one of the factors for adopting BYOD trend in organisations in various sectors. For instance, according to the Coherent Market Insights’ analysis, 2017, in the U.S. around 65% of the organisations including in banking, healthcare, and IT sectors have adopted this trend wherein, employees use their personal devices in workplace. Thus, use of portable devices such as mobiles, tablets, and others in workplace has aided in improving productivity of the employee. Therefore, increasing usage of personal devices in the workplace will positively help in propelling growth of the tablet market.

High prices of tablet is one of the major challenges for growth of the market

High prices of tablet is one of the factor hampering growth of the tablet market. Prices of tablet vary with operating systems and features provided in it. This factor is expected to reduce adoption of tablet by consumers for their personal use as other options are available in the market, which are more cost effective such as PCs, desktops, and others. Moreover, high replacement cost of tablet, once it gets damaged is another factor hampering growth of the market.

On the basis of product type, rugged segment is expected to exhibit the highest CAGR during the forecasted period

On the basis of product type, rugged segment is expected to exhibit the highest CAGR during the forecasted period. This is owing to long battery life provided by rugged tablet, which in turn helps consumers to carry such type of tablet for longer distance. Moreover, another features of this tablet is that it consist of reinforced screens that protect the tablet from cracking. This features will help in saving the replacement cost for the consumers. Hence, this factor will help in propelling growth of rugged segment over the forecasted period.

Rising demand for detachable tablet is one of the key trends in the market

Increasing demand for detachable tablet is one of key trends in the tablet market. For instance, according to the Coherent Market Insights’ analysis, the shipments of detachable tablet was valued at US$ 21.4 million in 2016 and it is projected to reach up to US$ 56.1 million by 2021. The benefits of detachable tablet are, it is smaller in size, light weighted, and entirely free from keyboard. This factor allows user to replace their   convertible tablet with detachable tablet as it easy to carry during travelling. Hence, this factor will help in increasing demand for detachable tablets during the forecasted period.

Global Tablet Market: Regional Insights

On the basis of region, the global tablet market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. The market for tablet in North America accounted for the largest share in 2016. This is owing to growing number of internet users in this particular region. For instance, according to the Coherent Market Insights’ analysis, in 2016, in the U.S., the number of internet users was 263.9 and it has increased to 275.4 in 2017. Increasing number of internet users will proportionally demand for portable devices to perform various activities over the network. Hence, this factor will help in propelling growth of the market in this particular region.

Global Tablet Market: Competitive Landscape

Major players operating in the global tablet market are Apple, Inc., Samsung Group, ASUS Tek Computer Inc., and Lenovo Group Ltd. The other prominent players are, Acer, Inc., BlackBerry, Google LLC, Huawei Technologies Co., Ltd, Motorola LLC, and Microsoft Corporation. Major players in the market such as Apple and Samsung are focusing on new product development strategy, in order to gain the competitive edge in the market. For instance, in June 2017, Apple launched the iPad Pro, with the 10.5-inch and 12.9-inch models. This models is based on advanced display, which in turn enhances the customer’s experiences. This advanced display was inbuilt with the ProMotion technology, which provides high performance, as it is inbuilt with the new A10X Fusion chip.

Global Tablet Market: Taxonomy

By Product Type

  • Hybrid Tablet
  • Convertible Tablet
  • Slate Tablet
  • Rugged Tablet

By Price Range

  • Premium
  • Middle
  • Lower

By Operating System

  • Android Tablet
  • IOS Tablet
  • Windows Tablet
  • Others

By Screen Size

  • Below 7.9 inches
  • 9 inches
  • Above 11 inches

By Regions

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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